An Introduction to Service Arbitrage > Passive Income

Earning a passive income may be synonymous with making money from a digital product or affiliate product but that is far from the only way you can make money while you sleep and travel.

In fact, what you’ll find is that it’s actually possible to make a passive income even offline! This is something we consider a lot less often but the strategy simply involves building a business that can eventually run itself. You hire staff and you train them up to replace you, so that eventually you can run the business while having very little actual input!

The same thing works online but you can get there a lot quicker by using freelancers. And this is what we call ‘arbitrage’.

What is Service Arbitrage?

The term arbitrage normally refers to trading and it effectively describes taking advantage of different prices in different markets. So for example, you might buy a product from one market and then sell it to another for more. This could mean stocks and shares or it could mean currency even.

So what is service arbitrage? Hopefully you’ve already guessed that this means buying and selling services, while scraping off a profit for yourself.

If you can find a client who is willing to pay $4 per 100 words for content writing and you can find a writing service that is willing to offer their writing at $2 per 100 words… all you need to do is act as the middle man! You simply look for the clients and then pass their order on to the writer – without even necessarily explaining that the work isn’t for you.

Better yet, is that you can automate even this small amount of work by using online tools that let you schedule tasks. Find long term clients and let them use these programs to schedule work, then use the writers to write the content for you. The same of course works with a huge number of other services – from web design to video editing!

How to Find Cheap Services

The question is how you find the work and how you find the clients. That’s up to you but there are a few things to note that can help you.

Firstly, know that ‘white label services’ are services that are actually designed for this very purpose. If you can find white label web design services for example, then that means they expect you to hire them to do work for other people… and the prices normally reflect this!

You can also find cheaper labor by looking for students (and offering it as ‘experience!’) or by looking for services from other countries where the money is worth more.

You should also make sure to try different websites. Webmaster forums for example will often have a lot of more affordable services when compared with freelancing sites. So you can find work on the freelancing sites and then hire workers from UpWork or Elance!

There is a lot more to service arbitrage but hopefully this short introduction has given you enough information to decide if the strategy is for you!

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Best SEO Tools for Increasing Traffic to Your Membership Site > Online Business

One of the best ways for promoting a membership site and increasing traffic is using SEO to optimize your website for search engines like Bing and Google. While paid traffic like Google Ads can bring you instant results, effective search engine optimization can deliver a steady stream of new leads and visitors to your site for years to come. Here are some of the best SEO tools for your membership site that can help improve your SEO and increase your results.

Keyword Research Tools

Blogging has been proven to help build an audience for your membership site, but knowing what topics to cover can be challenging. If you want to know what to write about and need to determine whether you have a chance of ranking high on the search engines, you need to use an excellent keyword research tool, like KeySearch (https://keysearch.co). Keyword research tools can more accurately tell you if the topic you are writing about is being searched for. Plus, they show you what chances you have for ranking high with a particular search term.

Uptime and Page Speed Monitors

It is said that search engines, like Google, will penalize slow-loading sites, which means you might want to consider using a page-speed monitor on your website. Keeping an eye on how quickly your site loads is also critical for ensuring that you are delivering positive user experience. Both free and paid tools are incredibly useful. If you are on a budget, you can try GTmetrix (https://gtmetrix.com) to monitor your site upload speeds regularly.

Visitor Analytics

When it comes to keeping track of what your visitors are up to when they visit your site, Google Analytics (https://analytics.google.com) is a great choice. Not only is it free, but it easily integrates with WordPress, as well as other platforms, and it is incredibly powerful. It provides you with the ability to track visitor numbers, see how long visitors stay on your site and identify how they are finding your content. The program also makes it easy to follow which pages are leaking visitors.

Search Engine Visibility Tracking

Tools like Google Analytics make it incredibly easy to see how many visitors you have coming to your site, which provides you with one way to determine how effective your SEO is. However, it is more effective to use specific tools that provide you with a direct route to see if your efforts are paying off.

Optimizing your membership site for the search engines can involve a lot of guesswork. However, by using the best SEO tools you can find, you can arm yourself with the information you need to adjust your content to attract more visitors to your site.

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Top 10 Online Business Ideas for Digital Nomads > IM Lifestyle

Running a business online is a lot easier these days than it used to be. In fact, you’ll likely be surprised at just how many options there are and at how many amazing business models can be run without necessarily needing any kind of ‘base of operations’. Here are 10 examples to get you thinking…

1 Copywriting

Become a copywriter and provide websites with the copy they need. It’s a very straightforward job you can do with simple tools.

2 Web Design

Another good option is web design. Building a website is relatively easy these days thanks to the likes of WordPress, while tools such as the Surface Pro 4 provide everything you need for design work.

3 Programming

Coding will always be in demand and you can find all manner of coding jobs easily on freelancing sites like UpWork and Elance.

4 Service Arbitrage

Don’t want to spend your time travelling performing work for other clients? Then why not find someone who’ll do the job a little cheaper and just keep the difference? Yep, it’s that easy!

5 Vlogging

People love challenge and they love to live vicariously through others. So if you can share your travels on YouTube, then you can quickly get a big audience and start profiting from ads or even sponsors!

6 Sports Commentary

Many online sites need sports commentary so that fans of teams can follow games online. You just watch the games and write what’s happening!

7 Instagram

Believe it or not, you can actually make a living from Instagram if you have enough viewers by getting sponsors!

8 Blogging

Running a blog is a tricky business that takes a while to get right… but once you do manage it, you’ll be earning a lot of money writing about things you love!

9 Selling a Product

Sell a product online by using Dropshipping. This means you can work with a manufacturer to personalize an existing product and then let them handle storage and fulfilment. All you need do is create an ecommerce store! Or how about selling a digital product instead?

10 Affiliate Marketing

Affiliate marketing means selling an existing product for commission. You don’t have to do anything – just hype up the product and then point your visitors in the right direction with a custom link.
And these are just a small selection of businesses that you can use on the road!

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How to Get Affiliates to Promote Your Product Launch > Sales Conversion

If you’re launching a product, then it is very important to ensure that you make the biggest splash possible when you first go live. This will help you to build massive momentum for your product and will encourage more and more sales as you go forward. One way to do this is to find affiliates: marketers who will promote your product in exchange for a commission. The more marketers you get behind you, the more you can multiply your sales and eventually, the more profit you will make. So how do you get them to come on board?

Offer a High Commission

One of the most obvious ways to get more people to sign up to help promote your product is to offer them more money. That means offering a larger commission and it’s actually not unusual to find product creators offering as much as 70% commission to their marketers. That feels like a lot to give away but remember: these are all sales on top of what you would have been getting anyway. And the more affiliates you attract, the more you can increase your units sold. It’s better to have 30% of a thousand sales than 100% of 20 sales!

Provide Free Materials

Another tip is to provide free materials. This might mean offering a free sales page that they can use, email swipes, banners or free reports. This way, you can provide your marketers with the tools they need to successfully promote your product and in doing so, you help them do their job and keep more control over the way your brand is being represented.

Make a Contest

It’s common to see contests for affiliates. These can involve a cash prize or another kind of prize but either way, it will essentially encourage your affiliates to work harder to be the best seller and you can even update them with regular leaderboards. This has the added advantage of providing an additional incentive for your product, on top of the commission.

Make a Brilliant Product!

Most importantly of all though: you need to make a brilliant product. If your product is low quality, then affiliates will know it is going to be hard to sell. If it is high quality on the other hand, then they’ll be able to think of all the ways they could promote it – which will encourage them to get involved!

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Leveraging Social Media for Your Niche Site > Niche Websites Checklist 14

Social media marketing is one of the most effective proven marketing strategies for any business/organization. Social media marketing allows you to not only promote your site for free but further fosters a personalized marketing experience in the sense that you are able to reach your target audience in a personalized way. While there is no single strategy that fits all in terms of the effectiveness of social media marketing, consistency and strategic social media activity are key when it comes to enhancing effectiveness in social media marketing.

Social networks are the best sources of organic traffic to your site. The trick with increasing your site’s visibility via social media networks is the ability to leverage the right tools and technologies to optimize social media marketing. However, it is important to master social media best practices in order to identify social media tendencies that are likely to put people off. For instance, while posting your website/content is necessary, too many posts are likely to create monotony, thus compromising the impact of your posts.

Here is a guide for promoting your site on social media.

Social Media Research

1 Determine most frequented social platforms by your target audience.

2 Leverage the power of YouTube to promote your site.

3 Use social networks to grow your followers organically.

4 Determine the most effective social platform for your niche site.

5 Identify your target audience’s intent in the different social networks.

Define your Target Audience

6 Determine your target audience for the niche site.

7 Segment your audience based on demographics.

8 Identify the issues your audiences are facing.

Develop a Sharing Schedule

9 Develop an acceptable content sharing schedule.

10 Determine the most appropriate time of day for content sharing (for the different social networks).

11 Identified the preferred content consumption style for the different social platforms.

12 Develop a viable content sharing frequency.

13 Tag relevant pages of your site in your social posts.

14 Create variety in your social sharing schedules.

Social Media Posts

15 Include a clear CTA in your posts.

16 Optimize your posts for keyword targeting.

17 Include attractive and quality visuals in your posts.

18 Set up social tools and analytics.

Social Media Audits and Analytics

19 Review benchmarks and social media campaigns.

20 Monitor the results of your social media posts.

21 Set metrics to measure the effectiveness of your social campaigns.

Notes:

• Use tools such as Bit.ly, HootSuite, for social media planning and scheduling.
• Determine what your target audiences are looking for in the different platform in order to develop a social media promotion strategy.

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Link Building for Your Niche Site > Niche Websites Checklist 13

Link building is one of the long-term strategies that boosts higher ranking in Google search results in that links are among the top factors analyzed by Google for ranking. Search engines including Google perceive links as testimonials of your content and as such, Google uses the quality of your links to judge the quality of the content therein. In addition to increasing domain rankings, building quality leads enhances your site’s credibility and overall trustworthiness of your site to your target audience.

While link building is instrumental to the growth of your site, it is worth noting that there are several link building tactics and approaches that can lead to penalties, and are detrimental to your overall growth.

This checklist is a guide for link building strategies that boost your niche site’s ranking.

1 Use affiliate marketing to build links.

2 Consider high-quality guest blogging.

3 Leverage broken links to build quality backlinks.

4 Consider ego-bait content for link building and lead generation.

5 Use trending topics to build links and boost traffic to your site.

6 Optimize visual content on your site for links.

7 Conduct competitor backlink analysis to identify opportunities.

8 Track brand mentions by setting Google alerts.

9 Create relevant and sharable content.

10 Consider providing testimonials and reviews for other brands.

11 Incorporate social bookmarking in your link building strategies.

12 Leverage directories to get foundational links.

13 Submit your infographics to various infographics directories for back links.

14 Submit videos with links to your site.

15 Consider submitting articles to top article directories (options include ArticleSnatch.com and EzineArticles.com).

16 Optimize web 2.0 sites (such as WordPress.com, LiveJournal.com, Squidoo).

17 Reach out to bloggers and influencers to promote your content.

18 Create Whitehat backlinks by creating data heavy content.

19 Create surveys and studies.

20 Support and donate to charities.

Notes:

  • Use back linking tools such as such as AAhrefs, Majestic, Moz PRO, Linkody, Bulk URL Analyzer.

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Installing Essential Plugins > Niche Websites Checklist 12

Plugins refer to additional tools that add functionality to your website and while it is not necessarily mandatory to install all plugins on your site, it is essential to determine the most crucial plugins that are essential for the safe and effective operability of your niche site.

There are myriad plugins (both free and premium) that enhance different functionalities for your site. Depending on the type of plugin and your site’s needs, your selected plugin serves by either extending the capabilities of your site or by adding features to your site without altering the site. Identifying the most important plugins for your niche site will go a long way towards customization and optimization of the content therein.

Here are plugins to consider for your site’s optimization.

Part 1 – General Aspects

1 Determine your niche site’s needs and the necessary plugins for your needs.

2 Evaluate the security of your selected plugin.

3 Check for the plugin’s update history.

4 Examine your selected plugin’s change log to identify updates and additional features.

5 Evaluate the developer’s reputation through online reviews.

6 Ascertain the availability of support for your selected plugin.

7 Evaluate the features of the free versus premium plugins to determine the best option for your site.

8 Consider plugin bundles.

9 Compare different plugins to determine the best option.

10 Check out the online ratings of your selected plugin.

11 Test the plugin before and after installation.

12 Double check to ensure your selected plugin is not offered by your host.

Part 2 – Technical Aspects

13 Evaluate the plugin’s memory usage.

14 Consider.

15 Determine whether a plugin fosters an increase or decrease in the number of queries.

16 Check that your plugin does not generate PHP errors.

17 Determine whether an installed plugin generates JavaScript errors on your console.

18 Ensure your plugin does not affect your site’s speed and grade.

19 Check for availability of FAQs and other useful resources.

Notes:

• Some of the popular plugins in the market include YoastSEO, WP Forms, Cachify, BAckWPup, Adobe Acrobat Reader, Jetpack, Akismet, WooCommerce, Elementor.
• Search for plugins from developers’ websites, Code Canyon, and WordPress.org.

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Struggles That Prevent Professional Success > Free Business Mindset Report

Business & IM Mindset report “Struggles That Prevent Professional Success” includes topics; Lack of Confidence and a Fear of Failure. Confusion and Obstacles in the Learning Process. Not Knowing How to Commit to Something Long-Term. Lacking the Funds Needed to Get Started. Having No Time to Devote to Building Your Business. Click “Struggles That Prevent Professional Success” to download (168 KB pdf) this free report.

Struggles That Prevent Success

How to Create Products That Will be Conducive to a Successful Launch > Product Launch

Launching a product is a great way to ensure you build some massive momentum for your product when it goes live. Rather than quietly releasing the product you worked so hard on to zero fanfare, creating a product launch allows you to get people talking about your item and excited for it prior to the big day it goes live. This can cause a real explosion of sales and significantly enhance the success going forward.

The key to a good launch is knowing how to go about promoting your product and making it sound exciting. But what’s actually just as important, is the product itself and the way this marries with your marketing activities. In short, some products are simply more conducive to a big launch than others. How do you make sure that yours is?

Make it Mysterious

One of the best ways to make a product more interesting is to release only a small, tantalizing amount of information about it. This is something that you can see when you look at any other product launches – whether that’s a film, a smartphone or a computer game. Prior to the official announcement, there will always be a drip-feed of information first. That might include some leaked footage, some photos or just a few quotes from members of the team. Either way, this gets people speculating and talking and it makes the product seem significantly more interesting as a result!

Tap Into Dreams

Another thing to ensure, is that your product is able to build a big emotional response. How do you do that? By tapping into the dreams of your audience. Some of us wish that we were fitter, healthier and stronger. Some of us wish that we were rich, or highly successful in our love lives. A great product is one that promises to deliver in an area like this.

Provide Extras

Another tip is to provide extras and to make sure that your product is more than just an ebook, a course or a seminar. The more value you pack in, the better the deal will seem and the easier it will be to get excited for. So don’t just sell an ebook – offer free videos, reports and more to make it all the more interesting and to make it seem like an ‘ultimate package’. Using wording like that can also help a lot to make your item seem more desirable.

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How a Product Launch Can Explode Your Sales > Product Launch

Having a product launch basically means that you’re going to make your new product into an event. Rather than simply adding a ‘buy’ link to your website and being done with it, having a product launch means that you’re going to build hype for your product, get your audience excited about it and then build up to a big official ‘launch date’.
There are countless ways that this can benefit your launch, so read on and we’ll look at a few of the ways that launching rather than releasing under the radar can make all the difference to your sales…

Buzz

The first reason you want to create a product launch is that this will create hype and buzz. And by creating hype and buzz, you’ll be able to ensure that people are more receptive to your product when it eventually goes live.
The best way to make people want something is to tell them they have to wait. This also gives them time to save the cash and generally it means that when the product goes live, a lot of people are going to buy then and there.

Authority

Believe it or not, a product launch can help you to build authority. Simply by launching a product rather than releasing it quietly, you make that product seem far more desirable and much more interesting and this ultimately means you’re likely to get many more sales when it eventually goes live.

Affiliates

Affiliates love a product launch, so if you want an army of professional marketers to help you get word out and build more buzz for your product, then doing a launch is one of the very best ways to accomplish that.

Verification

Verifying an audience is a very important thing to do before you launch any product. In other words, you need to ensure that there are people out there who actually want to buy your product before you go ahead and spend time developing it. By having a product launch and a build-up to that launch, you’ll be able to consult your audience and ensure that they actually want to see your product before you spend a lot of time and effort to make it happen. You can ask your audience for ideas and essentially end up making the exact product that they request, thereby essentially guaranteeing your success!

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Making Tweaks to Your Business That Help You Overcome Obstacles > Free Report

Business report “Making Tweaks to Your Business That Help You Overcome Obstacles” looks at topics: Confidence Building Tasks to Help You Succeed. Teach Yourself the Best Way to Learn. Committing to Your Plans. Don’t Allow Money to Be an Excuse. Develop Better Time Management Skills. Click “Making Tweaks to Your Business That Help You Overcome Obstacles” to download (179 KB pdf) this free Business report.

Business Tweaks Overcome Obstacles

Top 4 Questions You Need to Ask Before Starting Your Membership Site > Online Business

Creating a membership site is not for the faint of heart. While there are many benefits to having a membership site and anyone can create one, you have to know whether or not you have the ability to follow through if you want to be successful. However, if you are willing to put in the time, a membership site can provide you with the opportunity to create a unique, useful community that will generate a recurring income. Before you start a membership site, here are some of the top things you need to consider.

Who is Your Target Market and Does That Market Exist?

This is the most critical question that you can ask yourself. Why? Because if there is no market for your product, then the rest doesn’t matter. Keep in mind, however, that it doesn’t have to be a broad audience. Creating a super-niche site that solves an incredibly specific problem can end up being more successful than if you were to choose a topic that is too broad.

Does This Site Already Exist?

While it doesn’t really matter if a site already exists, what’s important is that you are aware of the answer to this question. If you find that other sites like yours do exist, it merely means that there is a market for the information. What you need to figure out is how you will differentiate yourself from the competition.

How Much Time Do You Have to Devote to the Site Each Week?

A membership site is going to take a lot more time than a simple eBook. There are a ton of aspects that go into the development of a membership site, but the management on the backend is time-consuming as well. Between creating content, marketing, maintenance, etc., you need to have at least ten hours a week to devote to your site.

Will it Be a Recurring Payment or One Time Fee?

This is a lot more relevant than you might know because it drives the entire content creation process of your membership site. If you choose to do a recurring fee, you must continue to provide new, relevant content on an on-going basis. If you don’t do this, your retention rates will start to plummet, along with your profits. With a one-time fee, you can charge more, but your program will have to be well defined.

While there are plenty of other things that you need to consider when starting a membership site, these are the top four questions that you will need to ask yourself to get started.

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Selecting Keywords for Your Niche Site Contents > Niche Websites Checklist 11

Keywords selection for a niche site slightly differs from the general keyword selection in the sense that because a niche site is mostly characterized by a lower market volume or a smaller representative of the entire market, the keyword research strategies are different to an extent. To this end, when searching keywords for a niche site, two factors are crucial; first, checking that your search targets the low competition keywords and secondly, evaluating the top organic competitors in your niche on Google.

Keyword selection for a niche site should be more focused on the specific niche keywords as opposed to the generalized keywords that are extremely broad and compromise your ranking. In addition to generating leads, niche keywords are important to the effect that they provide an in-depth understanding of your target market’s granular attributes.

Here is a checklist for the factors to address when selecting keywords for your niche site.

Part 1 – Niche Definition

1 Establish your industry.

2 Ensure your selected products and services align with your niche.

3 Identify the salient problems in your selected niche.

4 Check that your products/services offer solutions to the aforementioned problems.

5 Brainstorm for seed keywords.

Part 2 – Keyword Research

6 Use keyword research tools to identify relevant niche keywords.

7 Refine your niche keyword research list.

8 Determine the competitiveness of your niche keyword phrases.

9 Consistently monitor your niche keywords and their performance.

10 Analyze your competitors’ keywords.

11 Consider using keyword modifiers.

12 Leverage sites such as Amazon, Google Trends., EBay, niche forums to identify low competition keywords.

13 Include question-based keyword research .

14 Target more long tail keywords to boost traffic to your site.

15 Analyze Google’s first page to determine your keyword’s ranking.

Part 3 – Keyword Effectiveness

16 Evaluate the keyword’s commercial intent (in terms of higher advertiser competition).

17 Check the relevance of the keyword to your niche site.

18 Check that the keyword is characterized by low competition on Google.

19 Evaluate the keyword’s ranking on similar sites.

20 Analyze the keyword’s volume.

Notes:

• Consider using keyword research tools for researching keywords for your niche site.
• Keyword tool options in the market include SEM Rush, Keyword Tool, UberSuggest.org, KeywordsFX.

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Optimizing Your Niche Site Through Affiliate Marketing > Niche Websites Checklist 10

In addition to making money, affiliate marketing is advantageous in terms of site optimization. Affiliate marketing gets customers and potential customers to your site and this goes a long way in terms of driving quality traffic to your niche site. Essentially, affiliate marketing helps scale up your niche site and increases your site’s visibility.

SEO-focused affiliate marketing has a lot to do with selecting a niche that most people are interested in. One of the factors to consider when embarking on SEO-focused affiliate marketing aimed at optimizing your site is the search volume of popular keywords associated with your selected affiliate marketing product/niche. Notably, an affiliate product with a higher volume keyword search results is likely to drive more traffic to your site.

Here are factors to consider when leveraging affiliate marketing to optimize your site.

1 Have you signed your site for an affiliate network?

2 Have you selected the niche and products you wish to promote?

3 Are the affiliate links placed on your site?

4 Have you selected the right keywords for SEO?

5 Have you included the affiliate links on the site in your social media platforms?

6 Have you inserted affiliate links on high performing pages?

7 Does your site accommodate affiliate keywords?

8 Is your site’s user experience optimized?

9 Is your site crawlable and useful to end users?

10 Are you leveraging YouTube to promote the affiliate products?

11 Are you maximizing email marketing?

12 Have you considered paid ads to promote the affiliate link on your site?

13 Are you creating a sense of scarcity and urgency (FOMO)?

14 Have you included exit pop-ups on your site?

15 Is social proof included in the site?

16 Does your site contain trust badges such as awards?

17 Have you included uniquely attractive and quality images on the site?

18 Is there a clear call to action?

19 Have you considered cross-selling to enhance user experience?

20 Have you included authoritative and credible backlinks?

21 Is your site included in resources pages of other websites?

Notes:

• Consider using website audit tools to analyze your site.
• Options include SiteAnalyzer, SEO Site Checkup, Sitechecker, SEO Analyzer.

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Optimizing Your Niche Site Through Google Webmasters > Niche Websites Checklist 9

Google Webmasters, currently referred to as Google Search Console (GSC) is instrumental when it comes to ensuring that your site is optimized for Google’s search engine visibility. Essentially, the Google search console helps identify issues with your site, which when addressed can help boost your site’s performance in search results.

Optimizing the Google webmaster tools enables you to view your site in a manner similar to how Google views it, which is significant in terms of receiving insights of pages that have been indexed from your site, identifying the keywords that your site ranks highly for, and receiving links, impressions and your average position (in terms of ranking on Google SERPs). Generally, Google webmasters through the webmasters tools helps improve the crawling and indexing of your site.

This checklist is a comprehensive guide for the application of Google webmasters to optimize your niche site.

Step 1 – Setting up Google Webmaster

1 Sign in the Console website using your Google account.

2 On the upper left corner, click the add property button.

3 Select the URL prefix option.

4 Verify your site (Having a Google Analytics helps with verification too).

5 Submit a sitemap upon verification of your site.

6 Consider installing Google XML Sitemaps plugin.

7 Paste your link address in Google Search Console.

Step 2 – Navigating the GSC Overview

8 Leverage the GSC overview to identify the queries your site shows up for.

9 Analyze the Index Coverage Report to identify Google’s encountered issues on your site.

10 Analyze the URLs that have been indexed by Google on your site.

11 Use the Removal tool to identify the URLs that you have removed.

12 Update your sitemap to refresh the number of URLs submitted.

Step 3 – Core Website Vitals

13 Analyze the usability of your site in GSC.

14 Check the visual stability of your site.

15 Check the speed of your site under GSC’s core website vitals.

Step 4 – Links, Speed, Mobile Usability

16 Leverage GSC’s Accelerated Mobile Pages (AMP) to optimize your site’s speed for slow connections.

17 Analyze GSC’S crawl stats for an in-depth of Googlebot’s view of your site.

18 Conduct URL inspection to analyze how Google presents URLs on your site.

19 Use the Manual Actions’ tab to check your pages’ compliance with webmaster quality guidelines.

20 Use GSC to see the domains that link to your site and the pages with the most links.

21 Check the ‘Mobile Usability’ tab to ensure alignment with Google’s best practice.

Notes:

• Use tools such as XML Sitemaps to create a sitemap if you do not have one.

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