How to Promote Your Upcoming Webinar > Webinars

Promotion is an integral part of hosting a webinar because the whole goal of having one is to pass on information to an audience and the larger the audience the better. Promoting your event lets people know about it and gets the word out. But how do you promote one effectively? Here are some tips that will help you make sure people know about your webinar.

1. Use email. According to research, email is the best way to promote a webinar. ReadyTalk rated the email approach to webinar promotion with 4.46 out of 5. People are much more likely to take action when they receive an email about it.

2. However, email isn’t the only way that you should be promoting your webinar. You should also be using social media, with whatever networks you normally use. Facebook and Twitter are absolutely required and LinkedIn is a good idea as well.

3. Once people land on your registration page, you’ve still got to convince them to sign up. You might be tempted to create a long registration form so that you will have information about your attendees, but you should limit your fields to 4 instead.

4. Remind, Remind, Remind. Just because someone signed up for your webinar doesn’t meant they are going to attend. In fact, many of them will simply forget about it. That’s why you need to remind them, starting with regular reminders the month before the event and culminating in two or three email reminders the week prior.

5. Optimize your landing page properly. Make sure that they know the date and time of the webinar and how you are going to be able to solve their problem. You will also want information on the speakers and even if it is you, give them a celebrity-like write up that makes them seem like someone worth listening to.

6. If your webinar is still a few months away, and you don’t already have one, consider writing a blog about the topic you are going to be covering in your webinar. Blogs drive traffic because the richness of content puts you in the search results for a lot of keyword phrases.

7. Make sure that your webinar is featured prominently in your email signature and your forum signatures relating to the topics that you will be covering in your webinar. Also, make you are sending out emails and posting on the forums.

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Acquiring Cryptocurrency (Selecting an Acquisition Method) > Cryptocurrency Checklist 3

Cryptocurrencies can be acquired or transferred without the need for third party mediation. There are myriad acquisition methods for cryptocurrency such as cryptocurrency exchanges, payment processors and brokerages. The requirements for acquiring cryptocurrency vary with the type of acquisition method selected. For instance, some cryptocurrency exchange platforms that implement the Know Your Client (KYC) policies require an aspiring cryptocurrency holder to produce an identity card when buying cryptocurrencies.

Other requirements include a valid cryptocurrency exchange, secure internet connection, and valid payment channels/methods. Cryptocurrencies have a higher level of flexibility in terms of acquisition at any time of the day compared to other assets such as stocks. It is possible to buy various cryptocurrencies such as bitcoin at specialized ATMs. Further, there is an increasing number of P2P exchanges that facilitate bitcoin purchases.

In this checklist is everything you need to know pertaining to acquisition of cryptocurrency.

Step 1 – Selecting an Acquisition Method

1 Select your preferred acquisition method (options include P2P exchanges, cryptocurrency exchanges, brokerage firms)

2 Compare the available methods to determine the most suitable method for your business

3 Evaluate the variety of cryptocurrency offered by your selected method

4 Check online reviews on each of the methods

5 Determine the level of security of your selected method

6 Check the quality of customer service provided

Step 2 – Funding Your Account

7 Select a payment option

8 Compare the charges of your selected payment option to other available options

9 Connect a payment option

10 Consider connecting your bank account

11 Check that your bank accepts cryptocurrency

12 Consider connecting a debit or credit card

13 Evaluate whether the payment option charges a flat fee or a percentage of the trading amount

Step 3 – Placing your Order

14 Check whether it is possible to set recurring purchases daily, weekly, or monthly

15 Ascertain whether the exchange allows for limit orders on cryptocurrency transactions

16 Check that the exchange offers myriad order types

17 Determine whether the exchange offers both market and limit orders

Step 4 – Selecting a Storage Method for your Crypto

18 Determine the best storage method for your business (whether cold or hot storage)

19 Evaluate the susceptibility of your selected storage to hacking and theft

20 Select storage options that require two-factor authentication

Note:

  • Some of the most popularly used exchanges include Gemini, FTX.US, Kraken, Binance, Coinbase
  • It is possible to buy cryptocurrencies from mainstream services such as PayPal and Robinhood

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Developing Your Business’ Roadmap and Strategies for Implementing Cryptocurrency > Cryptocurrency Checklist 2

The capabilities associated with cryptocurrency, and more so the blockchain technology are endless. Cryptocurrency is futuristic and as such, it is strategic both financially and investment-wise to implement cryptocurrency in your business transactions. However, before implementing the technology into your business activities, it is essential to conduct an analysis of your current business infrastructures to evaluate your business’ readiness for the transition. Further, it is crucial to ascertain whether or not there are any limitations in your country/region pertaining to prohibitions associated with cryptocurrency transactions.

Cryptocurrency is disruptive in nature and as such, ensure that your business, as well as the involved stakeholders therein are ready for the disruptive nature of the technology in your business. Essentially, when developing a roadmap and strategies for the implementation of blockchain in your business, ensure that key fundamentals are in place.

Here are key issues to address when setting roadmaps and strategies for the implementation of cryptocurrency in your business.

Step 1 –Assessment

1 Is Cryptocurrency for solving your business issues?

2 What would be the impact of cryptocurrency on your business?

3 Does your business need blockchain?

4 Are your business stakeholders willing to move on in the new technology?

5 Does your business model have potential for higher interparty transactions?

Step 2 – Readiness

6 Is your business structurally ready to implement cryptocurrency?

7 Are your customers, partners, and stakeholders familiar with the blockchain technology?

8 How can your business prepare for crypto’s long time sustainability?

9 Do you have the resources to upgrade your infrastructures for crypto’s implementation?

Step 3 – Selection

10 Which crypto is most ideal for your business?

11 What is the market cap of your selected crypto?

12 What is the coin’s potential in terms of the number of transactions?

13 Does the selected coin impact strategic choices in your business?

Step 4 – Implementation

14 What are your choices for implementation?

15 Have you considered the organizational and regulatory issues?

16 Does the crypto pose risks of non-compliance?

17 Can your business’ ecosystem and capabilities allow for the transition to cryptocurrency?

Step 5 – Integration

18 Will integration affect your business model?

19 Are all teams in your organization on board with the integration of cryptocurrency?

20 Have you evaluated the crypto’s scalability and privacy?

21 Does your business possess the skills and capabilities to handle the transition?

22 Would integration of cryptocurrency lead to the re-designing of certain processes and workflows?

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Selecting The Ideal Cryptocurrency For Your Business > Cryptocurrency Checklist 1

Cryptocurrency refers to a digital or virtual currency that can be used for the transfer of goods and services. Online cryptocurrency transactions are secured using an online ledger with a relatively strong cryptography, thus making it virtually impossible to compromise or counterfeit. The technology behind cryptocurrency is referred to as blockchain, which is a decentralized technology. The blockchain technology is spread across many computers and works by recording and managing cryptocurrency transactions.

There are over 15,000 cryptocurrencies globally, with bitcoin being the most popular. The appeal of cryptocurrency is based on factors such as the impenetrable security associated with the blockchain technology, the fact that crypto is perceived to be the future of currencies, as well as the fact that it is not regulated by governments or financial frameworks. The widespread permeation of cryptocurrency as a medium of exchange is one of the reasons why many entrepreneurs are incorporating cryptocurrency into their businesses.

This checklist is thus a how-to guide for selecting an ideal crypto for your business.

Step 1 – The Whitepaper

1 Check that there is a whitepaper for the cryptocurrency

2 Check that there is sufficient data regarding the crypto in the whitepaper

3 Ensure the whitepaper contains details of the crypto’s timeframe and specifics

Step 2 – Business Preposition

4 Evaluate the crypto’s mission and vision

5 Check that the coin has some potential for real value

6 Evaluate the functionality of the crypto (is it a security token or a utility token?)

7 Check out the team behind the cryptocurrency (how dedicated is the team in achieving the coin’s goals?)

Step 3 – Price History

8 Analyze the coin’s susceptibility to hump and dump schemes in the past

9 Check out the coin’s market cap presently and in the past

10 Evaluate a coin’s price correlation with other coins

11 Analyze factors influencing the coin’s movements upwards and downwards

12 Analyze the number of exchanges the coin is presently traded on

13 Check that the coin is available in majority of the major exchanges

Step 4 – Developer Activities

14 Be cautious about developer activities that are trending downwards or are constantly low

15 Evaluate the number and frequency of updates on the crypto

16 Check that issues are frequently addressed and bugs are fixed

17 Be keen on the number of watchers, forks created, as well as stars awarded to the coin

Step 5 – Total and Circulating Supply

18 Evaluate the coin’s total supply (a coin’s supply influences it’s price)

19 Analyze the coin’s circulation (current amount of coin’s in the market)

20 Check out the coin’s market cap

Step 6 – Community Activities

21 Select a coin with a strong community

22 Check how involved the community is on the coin’s social platforms

23 Analyze the coin’s social media pages to evaluate its following

24 Evaluate the amount of activities on the coin’s social media pages (Twitter and Reddit)

Notes:

  • If a cryptocurrency does not contain a whitepaper or if the whitepaper is vague and amiss of important details, consider that a red flag
  • Check out the cryptocurrencies’ project activities on GitHub
  • Use the currency’s Twitter and Reddit pages to evaluate its community activities
  • It is worth noting that coin’s with a relatively lower market cap are highly susceptible to fluctuations and losses

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How to Make Your Digital Product a Hit > Sales Conversion

If you’re launching a digital product, then you have the potential to make a large amount of profit with absolutely zero overheads. This is the amazing thing about digital products: while it might cost you to create them if you outsource the process, it’s not going to cost you anything to sell them. There is no ‘COGS’ (Cost Of Goods Sold), meaning that you make 100% profit for each sale.

But there are problems here too. The biggest issue with selling a digital product, is that they can often seem less exciting than physical products and many of potential buyers might even question whether there’s any point in them buying from you.

Imagine you’ve got an ebook about fitness. That sounds like a great product until you bear in mind that there are thousands of websites on the net that are all giving away the very same information… for free! So how do you go about making your digital product seem exciting and fresh and how do you make sure that your audience are on board with it?

Have Something to Say

The first and most important thing to do about this, is to make sure you have something to say. In fact, you should flip the entire way you approach the creation of your digital product on its head. Too often, we decide that we want to start selling a digital product and then we set out to look for a topic to cover. If you do this, then you’re potentially setting yourself up for failure.

So what should you be doing instead? Simple: you wait until you have something to say and then you set about creating a digital product in order to say that. This is why it is so important to always write about subjects that you are passionate about. Don’t write a book you think will sell, write a book you want to write and then try and sell it.
Now you have something different. Now you have something new to say. And now you have something that people will be excited to learn more about.

And you can see this when you look at the top selling digital products on the market. They’re always ‘new systems’ for making money, or whole new theories pertaining to fitness. They’re new and different and that is how they spread and build a following.

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30 Day Internet Business Blueprint > Free Online Marketing Report

Online Marketing report “30 Day Internet Business Blueprint” shows step by step to set up an online business in 30 days. Some topics include: Set a Budget for Your Online Business. Pick a Niche That Resonates with You. Match Your Niche with a Profitable Business Model. Get Your Hosting Account Set Up. Get Your Blog Set Up for Business. Populate Your Blog with Valuable Posts. Come Up with an Info Product Creation You Can Launch. Look for Tangible Promo Opportunities and more. Click “30 Day Internet Business Blueprint” to download (247 KB pdf) this free Internet Marketing report.

30 Day Internet Business Blueprint Report

30-Day Info Product Blueprint > Free Product Creation Report

Product Creation report “30-Day Info Product Blueprint” looks at a step by step daily process to create a saleable info product. Some topics covered include: Find Out What Format Consumers Are Demanding. Understand the Value Already Being Offered in the Marketplace. Come Up with Your Info Product Concept. Determine Your Price Points. Pinpoint the Best Platform for Your Launch. Set Up a Page for Affiliate Details. Create a Buzz on Social Networking Sites. Work on the One Time Offer Upgrade. Set Up a Download Page with Perks and more. Click “30-Day Info Product Blueprint” to download (236 KB pdf) this free information product creation report.

30-Day Info Product Blueprint Report

30 Day Affiliate Marketing Blueprint > Free Affiliate Marketing Report

Online Marketing report “30 Day Affiliate Marketing Blueprint” covers a step by step plan to get your affiliate marketing project up and running. Some topics include: Pick a Niche Poised for Growth. Ensure Adequate Profit Potential. Enter Your Tags and Categories. Develop a Lead Magnet Worthy of Signing Up For. Brainstorm Obstacles for Your Niche. Start Putting Up Niche Content for Affiliate Approval. Start Applying for Links. Publish Your Review with SEO and Skimming in Mind. Use YouTube and Tik Tok Videos for Review Traffic and much more. Click “30 Day Affiliate Marketing Blueprint” to download (249 KB pdf) this free Affiliate Marketing report.

30 Day Affiliate Marketing Blueprint Report

Outsourcing Instant Mobile Video Site > Free MRR Video Site Builder Software

Free MRR (Master Resell Rights) video site builder software “Outsourcing Instant Mobile Video Site” creates video site that you can add ads with your Amazon & AdSense ID. Free MRR package comes with minisite page. View Demo Minisite for details. Click “Outsourcing Instant Mobile Video Site” to download (752 KB zip) this free MRR software.

Outsourcing Instant Mobile Video Site

Crafting To Sell Instant Mobile Video Site > Free MRR Video Site Builder Software

Free MRR (Master Resell Rights) video site builder software “Crafting To Sell Instant Mobile Video Site” creates video site that you can add ads with your Amazon & AdSense ID. Free MRR package comes with minisite page. View Demo Minisite for details. Click “Model Building Instant Mobile Video Site” to download (720 KB zip) this free MRR software.

Crafting To Sell Instant Mobile Video Site

Setting Up Google Analytics (GA) > Niche Websites Checklist 18

Google analytics helps you differentiate what is working from what is not working on your site. Google Analytics is equipped with tools that analyze almost every aspect of your site from the technical setup, planning, implementation, site search, campaign tracking, as well as event tracking and configuration among others. Coupled with the right connections, tools and strategies, Google analytics is essential for boosting your revenue. Further, when combined with webmaster tools, Google analytics helps in making decisions that enhance your niche site.

Leverage the reports on Google analytics to get an overview of detailed visitor profiles on your site, traffic sources and performance, visitors’ performance and actions on your site, and keyword rankings, impressions, and clicks among other relevant reports.

This checklist addresses the factors and elements to focus on when setting up Google analytics for your niche site.

Planning and Implementation

1 Ensure that goals have been configured.

2 Check that goals and objectives for your site are clearly defined.

3 Ensure Google analytics features selected are based on the needs of your niche site.

4 Check that GA implementation reflects the goals and needs of your niche site.

5 Ensure there is a GA property for website tracking.

6 Check that the tracking code installation is verified using Google Tag Manager.

7 Ensure the GA account is only used to track relevant websites.

8 Make sure the micro and macro conversions are tracked.

Technical Setup

9 Check that Google Optimize is linked to Google analytics.

10 Use GA to implement cross-domain tracking between multiple domains.

11 Ensure social sharing options are tracked into the plugin reports.

12 Check that Google analytics is linked to Google search console.

Site Search and Integrations

13 Configure site search reports.

14 Enable Google signals for cross-device analysis.

15 Apply lowercase filters to site search keywords.

16 Check that all Google platforms are configured (Google Optimize, Google AdSense, Google Search Console).

17 Check that audience lists have been created.

Campaign Tracking

18 Ensure campaign tags use consistent naming conventions.

19 Configure custom channel groupings where necessary.

20 Check that all Google Ads accounts are linked.

21 Ensure clicks from Google ads align with Google analytics.

22 Ensure no campaign tags are used for internal links and in Google ads URLs.

Note – This is the last checklist in the “Niche Websites Checklist” series, to read all checklists type “Niche Websites Checklist” into our search feature.

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Developing Long-Term Content Strategy for Your Niche Site > Niche Websites Checklist 17

Your content strategy is crucial when it comes to the optimization of your site for higher ranking in search results. As such, it is imperative to create content that is relevant and authoritative in your niche. An effective content strategy is one that takes into account the user experience, as well as the attainment of the set goals and objectives. A well-defined content strategy is a map or guide for the achievement of your goals and objectives. To this end, an effectively developed long-term content strategy allows you to articulate your goals in order to create relatable and quality content for your audience.

When developing a content strategy for y our site, always ensure that the content creates a lasting impact on the intended audience. More subtly, it is important that the content therein provides depth and is applicable in the long-run.

Here are questions to answer when developing a long-term content strategy for your site.

1 Who are your customers?

2 What are their pain points?

3 Have you brainstormed content ideas for your niche site?

4 Does your content offer solutions to your customers’ issues?

5 Are your goals defined?

6 Is your content keyword focused?

7 Do you have a defined value proposition?

8 Have you established the metrics and KPIs for evaluating content strategies?

9 What are your content marketing strategies?

10 Does your content answer queries to which your site ranks high in the search results?

11 Have you selected a content management system?

12 Does your content strategy align with your goals?

13 Have you conducted audits for your content?

14 Are there data and chart comparisons for your contents.

15 Does your content include a combination of videos, writing, and images?

16 How often are you publishing content on your site?

17 How long are your published contents?

18 Have you checked for spelling and grammar errors on your site?

19 Is your content internally and externally linked to other valuable and relevant content?

20 Is the content on your site organized into categories and structure?

21 Have you conducted a thorough competitor research to identify opportunities and gaps?

22 Is your overall content engaging?

23 Does the content add value to your audience?

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Leveraging Tools for Your Niche Site > Niche Websites Checklist 16

Choosing the right tools when setting up your niche site can mean the difference between your ability or lack thereof to optimize your site for crucial processes such as hosting, content creation, and marketing. Tools and plugins are central to site personalization and identifying the most appropriate tools for your site personalization process is paramount. In addition to marketing automation, the right tools enhance user experience, which is advantageous in terms of boosting customer loyalty.

Accordingly, customers are increasingly demanding for personalized products and experiences and as such, leveraging tools to personalize your niche site gives you a competitive edge over your competitors in the market. In essence, a site personalization process encompasses the creation of buyer personas, market segmentation, site hosting, as well as identifying customer touch points among others.

Here are factors to consider when selecting personalization tools for your site.

Business Goals

1 What are your goals?

2 What tools are your competitors using?

3 What available goal-integration tools are available in the market?

4 What are the online reviews and reputation of your selected goal-integration tool?

Market Segmentation and Integrations

5 How is the tool’s ability to capture data on your site?

6 Does the tool have segmentation capabilities?

7 Is the tool able to target the market segments?

8 Does the tool come with remarketing capabilities?

9 Is there ease of integration with your ESP?

10 Does the tool integrate with your customer review platforms?

11 Does it integrate with your payment provider and e-commerce platforms?

12 Does the tool identify behavior patterns in real-time?

General Features

13 What is the tool’s pricing plan?

14 Does it come with readily available customer support?

15 Is there flexibility in terms of the tool’s design and ability to add additional features?

16 What are the terms of service (data ownership and portability).

17 Is it easily navigable?

18 What are the plan options and limitations?

19 Does the tool integrate with your editorial calendar?

20 Does the tool allow for re-sharing?

Notes:

• Available tools for your niche site include Yieldify, Fresh Relevance, WebFX, Zag Interactive, VWO, Google Optimize, Personyze.

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Optimizing Your Niche Website for Sales and Traffic > Niche Websites Checklist 15

The most tasking part of setting up your niche site is getting more traffic to your site and ultimately increasing your sales volume. While your site may incorporate all the elements that make for a potentially quality site, lack of traffic or overwhelmingly low traffic renders your niche site redundant. As such, it is important to always ensure that your site is optimized for traffic and sales.

In addition to optimizing the technical aspects of your site for sales and traffic, it is essential to adopt strategies that help nurture and convert leads. While the idea is to get as many visitors to your site, it is also important to be equipped with the necessary tools and strategies to convert the traffic into paying customers.

This checklist therefore addresses the factors to consider in optimizing your niche site for sales and traffic.

Part 1 – Driving Traffic

1 Check that your site is submitted to search engines for crawling and indexing.

2 Create quality and relevant content.

3 Consider paid ads to promote your site.

4 Promote your content on social media.

5 Check that your niche site is optimized for search.

6 Focus on long-tailed keywords.

7 Conduct competitor research to identify gaps and opportunities.

8 Leverage referral traffic.

9 Create high-quality backlinks.

10 Optimize email marketing.

11 Check that your site is mobile-friendly.

12 Be active in comment sections and engage with your audience.

13 Create internal links.

Part 2 – Converting Leads

14 Use appropriate communication channels to engage your leads.

15 Include customer reviews and testimonials on your site.

16 Use longer lead forms to qualify your leads.

17 Leverage exit intent pop-ups such as exclusive content and social media links.

18 Check that your landing pages are campaign-specific.

19 Leverage lead segmentation.

20 Include a compelling CTA.

21 Optimize your lead capture.

Notes:

•Ensure that your site is submitted to Google via Google console and in Yahoo and Bing by submitting your site’s URL.

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Can You Make a Large Passive Income From Running a Website? > IM Management

The best way to make passive income is to sell a digital product. This simply requires that you make or find a digital product to sell, build a ‘sales page’ from which to promote said product and then use advertising or marketing strategies in order to drive more visitors to that sales page.

This is a very ‘hands off’ method of earning an income that will generate money while you’re sleeping – and you don’t even need to worry about delivering a product!

But the problem is that this is limited in scope. Eventually, you are likely to exhaust the market for your product and find that the cost of advertising starts to outweigh the profit from your sales.

You aren’t delivering any value to the end user, you aren’t building a relationship and at the end of the day, this is a technique that won’t last forever.

And that’s why a lot of people are interested in making money from a website. That way, they can build their own brand, build a big audience and then sell products that they’re really interested in and proud of.

But is it possible? Can you really generate the same kind of passive income from a website? How long will it take? Let’s find out…

The Challenge

There are a number of challenges that make it harder to make a passive income from a website right from the offset.

For starters, you will immediately find that the money you make from adverts such as Google Ads is not truly comparable to the money you can make from a digital product. Ads will typically pay out a few cents per click and most of your visitors are not going to click them often. This is especially true these days with so many people running ‘ad blockers’ and the like.

The other problem is that it can take a long time and a lot of work to gain a big audience on a website. You’re going to be competing with the rest of the web and many of the creators you’re going up against will have gigantic advertising budgets.

The Strategy

But as with most things, the secret is to work ‘smart, not hard’.

That means picking the right niche to begin with. By selecting the right niche to enter into, you will be able to avoid going up against huge competition (as you might do if your niche were something broad like ‘fitness’ for example) while at the same time ensuring there is enough of a demand for what you’re selling.

Choose a niche that has clear products to sell to a specific audience and one that will allow you to avoid the hugest competition.

The next strategy is to recognize that you need enough content to climb the ranks of Google and that this content needs to be high quality. This is where it can be hard to keep your model ‘passive’ but the solutions are either to hire someone who will create the content for you, or to spend a while writing lots of content so that you can post it gradually over time.

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