List Building ebook “List Building Mysteries” looks into: The Gadgets You Need. Developing A High Converting Squeeze Page. Generating Maximum Profits. From Your Squeeze Page. Developing Your Brand. Segment Your Lists For Better Targeting. Don’t Let Your List Run Cold. List Building Recourses (links). Click “List Building Mysteries Solved” to download (1.3 MB pdf) this free Internet Marketing report.
Network Marketing PLR ebook “Show Me The Plan Part 2” looks at: Down the Rabbit Hole. Pros and Cons of Accumulation. Buying Position. Caution: Front Loading and their Dangers. The Dreaded Demotion. Push-up: Taking the Short Cut. Turning Maintenance into Profit. Other Factors to Consider. Click “Show Me The Plan Part 2” to download (647 KB pdf) this free ebook.
Network Marketing ebook “Show Me The Plan Part 1” looks at: Those Who Fail to Plan, Plan to Fail. Terminology and Jargon You Can’t Live Without. Clearing Out Common Misconceptions. Recognizing Basic Plan Mechanics. Point Value to Cash Calculation. Payout Transparency. Buy Back Policy. Breakaway. Infinity Bonuses and Blocking. Click “Show Me The Plan Part 1” to download (361 KB pdf) this free ebook.
Many aspects of digital marketing can be compared with other money making strategies – and most specifically this includes investing in stocks and shares.
You see, in many ways, choosing a keyword or a niche is a little like investing in stocks and shares. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches, the big money tends to come from taking risks on lesser known niches – just like the stock market.
Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing by choosing a niche or subject matter that is currently quite small but also on the way ‘up’.
Examples of Niches That Exploded
What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but that is heading towards world domination.
So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s the biggest trend in fitness by far and has a huge number of passionate fans. Websites that took a risk by focusing on CrossFit will right now being reaping the rewards big time. The same goes for writers who focused on the Paleo diet. To a lesser extent you could say the same for those who took a bet on the Surface Pro line of hardware!
What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality are likely to be big news going forward while the next fitness trend could well be ‘competitive fitness’.
How to Get it Right
Getting this right is part art, part science. Of course you can never be 100% sure that a niche will take off but you can certainly try keeping your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is again is a little like creating a portfolio).
Want to get really advanced though? Then why not try to influence the next ‘big thing’ by making amazing content and generating buzz around it? Take something you truly love and then use your site to attract more people to a niche that used to be small!
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Choosing the right membership plugin is crucial because having a better platform means that you have more opportunity for growth. There are plenty of WordPress membership plugins; however, not all of them have the specific features that you might need to create your membership site. Some of the plugins are good for selling subscriptions on a single level, while others provide various membership levels and subscription management features. If you are considering building a membership site in WordPress, here are the five best WordPress membership plugins that can help you to create a paid membership site easily.
MemberPress: (https://memberpress.com/)
One of the most popular WordPress membership site plugins is MemberPress. It is also the simplest to use and, when it comes to features, it’s the most robust. MemberPress can automatically setup your pricing, login, account, and thank you pages for your members. It also contains powerful access control, which allows you to restrict access to any of the content on your site.
LearnDash (https://www.learndash.com/)
LearnDash is an extremely easy to use and flexible WordPress plugin. It is easy to set up and adding content to your site with LearnDash couldn’t be easier. It allows you to hide and content and restrict it to different groups of members easily, and comes with a powerful drip content feature that allows you to roll out content to members on a regular basis.
Teachable (https://teachable.com/)
Teachable is an all-inclusive online course builder that includes LMS, membership website, email marketing, discussion form, and analytics all on one dashboard. The only drawback with Teachable is that it isn’t available as a plugin for WordPress; instead, you have to integrate it into your WordPress site by adding a subdomain or links.
Restrict Content Pro (https://restrictcontentpro.com/)
Restrict Content Pro integrates beautifully with the WordPress user interface, which allows you to quickly figure out how to use it on your membership site. Unlike the other membership plugins out there, Restrict Content Pro comes with built-in integrations like PayPal, MailChimp, Stripe, and others. It is developer friendly and is one of the easiest to use.
S2Member (https://s2member.com/)
A free WordPress membership plugin, S2Member also has a pro version available. The free version is limited concerning support and features, but it can give you a good starting point. The Pro version comes with content dripping, while the free version supports PayPal.
While there are many WordPress plugins for your membership site, these are the best ones for beginners to use. Make sure you thoroughly research each plugin option to ensure that you are getting the one that best suits your needs.
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If you’ve been selling affiliate products for a while now, then you probably think you have a fairly good handle on how the process works. It’s all quite simple: you get given a link, you promote a product using said link, and you then get commission on all the sales that come from that URL.
But do you know how this all works? Do you know how the product creators know the link came from you? And do you know how to protect your links? Let’s take a closer look at the nuts and bolts.
Cookies and Referrers
What’s actually happening when someone clicks on an affiliate link, is that a cookie is being left on their computer. This then means that when they go to buy the product, they can be identified as having been sent by you.
This is why some affiliate schemes can still pay out even if someone clicks on your link, goes away, and then comes back later to buy the product.
Whether or not that will happen for you though will all depend on how long the cookie lasts – most have an ‘expiry date’. Likewise, it’s worth bearing in mind that someone could click on a second affiliate and then get a new cookie from another marketer. Whether or not this replaces your cookie will depend on the system being used: whether it’s ‘first click’, ‘last click’ or ‘lifetime referrer’.
Meanwhile, some potential buyers might try and sidestep your affiliate link all together and go directly to the website to buy the product. This is called ‘link bypassing’ and it’s the reason that smart affiliates will use another strategy called ‘link cloaking’ in order to protect their earnings. This essentially means using a referral to disguise the link, though there are numerous ways you can achieve this. Something to think about!
Legal Aspects
Many people never question how things like affiliate links work, but by understanding the basics, it’s possible to make sure that you do everything right and maximize your earnings. Likewise, you should also think about the legal aspects of affiliate marketing. For example, the fact that you are using cookies means that you need to show a disclaimer in order to comply with EU laws. Likewise, it is law in the US that you must announce that you are earning a commission. You can do this easily with a plugin showing a small message at the bottom of the page, and likewise there are plugins to help you become automatically compliant with EU GDPR laws.
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A lot of internet marketers will make money online by selling digital products such as eBooks and courses through affiliate platforms like JVZoo. These sites let them find products with zero overheads, and no storage or delivery costs. They then allow them to select those products, and to sell them to buyers for a huge cut of the profits.
In many ways, this is the perfect business model for those that want to get set up quickly, who don’t have a lot of money to invest, and who don’t want to deal with complex admin like fulfilment.
But if you take a look at any truly large brands – whether that’s Bodybuilding.com, Mashable, The Verge, Wired – you’ll see that they don’t use this business model.
Which is not to say that they don’t make money from affiliate sales! They just go about it in a different way. Here’s how, why, and what you should learn from them.
What the Big Brands Are Selling
Big brands don’t typically sell third party ebooks. Why? Firstly, ebooks have a limited appeal: they only tend to appeal to those that are tech savvy, in a certain age bracket, and also fans of reading. Conversely, physical products appeal to everyone.
The other reason is that – let’s face it – a lot of ebooks are bad value. Paying $30 for a PDF is a rather big ask when the PDF is only 10 pages long, and full of typos! Especially when the ebook is free to make and produce.
Potentially, this could hurt the brand of the big site and prevent them making future sales.
So instead, most big brands sell real products, and they sell services.
To do this, they use sites like Amazon, like Best Buys, and like EDx (a site that lists online courses – including those from top universities).
Imagine what commission a site like The Verge might make selling an MBA! (Which typically costs thousands of dollars per year!)
How to do It
So how do you set yourself up with this kind of business model?
First, you need to track down and sign up for those higher calibre affiliate accounts. You can sign up for Amazon easily, but to land something like EDx you will need to apply (which means having a big enough site).
Next, use a tool like Genius Links or Trackonomics in order to manage affiliate accounts across lots of platforms and quickly generate and track those links.
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If you want to make money as a marketer, then you really have two main options. One is to create a product and to sell that. The other is to sell an affiliate product.
Neither of these is the ‘right’ option. The right option will instead depends on what niche you’re in, what you enjoy doing, what you’re capable of doing and more.
So, let’s take a look at the pros and cons of each.
With a digital product, you of course have the advantage of keeping 100% of the profit. You also have the freedom and control to market your product however you like and even to edit it and alter it if you so wish. This also makes it easier for you to create a strong brand – if someone has enjoyed one of your products, there’s a good chance they’ll be interested in buying more from you in future.
But then of course that means you’ll also need to actually create that product. This in turn means you need to invest a lot of time and effort – or money if you plan on outsourcing – into the creation of that offering.
And what that means is that you can potentially end up out of pocket. If you invest lots of time and money into a product that then ends up not selling, you’ll have lost money. There are ways you can ‘validate’ a product to ensure there’s an audience for it, but ultimately you will always be taking a gamble.
On the other hand, if you choose an affiliate product that is already making lots of sales, then you’ll know for sure that it can sell. All that’s left is finding the right audience. In some cases, even the marketing materials will be prepared for you.
In terms of profit, affiliate products still offer very high commission – up to 75% in some cases. If you pick a more expensive item then, or sell multiple items, you can make just as much money as you can from having your own product.
There’s no right answer then but remember: you don’t have to choose. Why not start with an affiliate product and use that to fund a digital product of your own?
Or better yet, why not use affiliate products to learn what works and what doesn’t, and then use that to help design the perfect product of your own!
(And of course, you should also look into PLR products!)
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Creating a Facebook group for your business? Great! That’s one of the very best ways to spread the word and get people to engage more strongly with your brand. And its also something that a lot of brands and businesses never think to do. Now you need to think about how you’re going to go about taking that group and making it a hit. Starting from the beginning and setting up your app, you first need to think about the settings. Here are some to keep in mind. Head over to the settings panel in your Facebook group and here are some of the important options.
Linked Pages
The linked pages option lets you link your group to a Facebook page. This is a useful tool as it will allow you to promote your group via your page the group will appear at the top of the page. That in turn means that your Facebook page followers can instantly jump into your group. Linked pages also share administrators.
Web Address
This is the URL for your Facebook group. This is what people will see in their browser when they visit your group, and of course it also creates the option for direct traffic to visit your group simply by typing in the address (rather than going via the Facebook app). Choose something that reflects the group name and brand, but consider that your web address is fixed once you pass 5,000 members.
Location
If you set a location for your group, then it will appear more prominently in local searches and might even be recommended to other users, depending on your settings. Choose a location then if your business is a local type of business such as a highstreet store, or perhaps a pub or restaurant.
Membership Approval and Pre-Approvals
This defines whether anyone can join your group, or whether you need to approve them first. Which you decide to go with will depend on the intent of your group. Are you planning on using this as a way to build a large following? Or do you want to keep it exclusive and make your group into a way to attract more engaged viewers? If you want to approve certain members and save yourself time, then you can use pre-approvals and that way set certain groups to be accepted into the group by default.
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If you are thinking about creating a membership website, then there are things that you can do to ensure that you find success. However, there are also things that you need to avoid when building your membership website. Here are four critical mistakes that you want to try to avoid doing when you are creating your first membership site.
Mistake #1 – Not Providing Enough Value
Whether you have a free or paid membership site, you have to provide your members with a reason to be members and a reason to return to your site and login again and again. Fortunately, it is relatively easy to keep them interested. By setting up a blog or a forum and then encouraging discussion and participation from your members, you’ll provide them with the value they are expecting. The key to remember is that content is king, so you need to make sure that you give your members a ton of it to keep them coming back.
Mistake #2 – Designing a Complicated User Interface
If you design a site that needs a Ph.D. to navigate, then you’ll probably turn off a lot of members. While it may seem uncomplicated to you, if your members can’t quickly browse it, then they will go somewhere else. To ensure that you have a simple, easy to navigate site, have some objective people play with it and provide you with feedback. You have to remember that you need to give your members what they want, not design the site that you want.
Mistake #3 – Providing Poor User Experience
If your site is slow to respond, has broken links, or images that take days to load, your website is not responsive. If you want to run a successful membership site, then you have to strive to provide a stellar user experience. Get people to test your site and let you know of any issues that they come across. If your poor user experience continues, your members will get frustrated, and they will quickly leave and not return.
Mistake #4 – Providing Bad Customer Service
It doesn’t matter if you have a free or paid site, or if you are doing it for a hobby or a business. If you want your members to stay with your site, you have to provide them with excellent customer service. This is how you can differentiate yourself from your competition.
Running a successful membership site takes a lot of effort. However, if you can avoid making these four critical mistakes, you’ll be well on your way to building a membership site that’s successful.
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Your members are the only reason why your membership website is around, so getting and keeping your members genuinely engaged in the organization is critical for your survival. While building a strong online community is increasingly important, it is only a small part of the engagement equation for your membership site. Here are three ways that you can build engagement with the members of your site.
Through Your Website
Your website is where your members head for the information and insight that they are paying you for. It is where they can participate in your online community and where they can register for events, manage their membership profile, and renew their memberships. You want to find a way to build relationships and encourage your members to take action with every single website visit to ensure that you are providing tangible value to your members.
Enable Two-Way Communication Through Online Communities
To engage with members on your website, you first have to start by offering fresh, useful content that is targeted to your members. To keep them engaged and participating will involve you alerting them to fresh content and enabling two-way communications. You can keep your members informed of new material by including information in other channels, like posting updates in your newsletter, or any other publications that you create and send out to your members.
You also need to enable two-way communication opportunities by opening channels so that members can communicate with you and your leadership team. You can do this through online forums, online surveys, or through various social media platforms.
Engage Members Through Social Media
The engagement of your members often refers to how they are engaging online regarding website visits, page views, and social media mentions. While social media participation is only part of the engagement equation, it has become increasingly crucial to enabling and promoting two-way social media engagement with members. Your social media strategy needs to be determined based on your particular goals. Photos and videos have become key social currencies online and are instrumental in drawing more members to your website where you can engage and demonstrate the value of your site.
Once you’ve created the framework and establish routines for identifying and further developing fresh content for your site, you can build on this foundation over time to retain your existing members and attract new members to your site.
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A business loan is one of the most reliable and popular source of funding for many startup businesses. The process of applying for a business loan is daunting at best and requires relentless commitment and hard work. In addition to the loan application process, you are required to prove or demonstrate why your business is viable for the bank’s investment/loan. As such, it is important to identify what lenders are looking for and getting the necessary papers before applying for a business.
Also, before applying for a loan, it is important to analyze both your personal and business credit situations. A negative credit score either personal or for your business can affect your qualifications for a loan. As such, it is always advisable to ensure that you have a written explanation detailing the reasons for the negative score, as well as explaining late payments (if any).
Here is a guide for the factors to look out for when preparing for a business loan.
Part 1 – Preparing a Business Plan for the Loan
1 Prepare a statement of purpose
2 Prepare a description of the business and how it will accrue profits
3 Include a profit and loss statement in the plan
4 Include references and cash flow projections
5 List the business’ owner(s)
6 Include proof of insurance
Part 2 – Preparing your Documents
7 Check that your personal financial statement reflects all your assets
8 Provide your recent personal and business federal tax returns
9 Prepare your recent bank statements (personal and business)
10 Prepare your interim business financial statement
11 Check that your business debt schedule is updated
Part 3 – Reviewing your Finances
12 Analyze your credit report
13 Review your financing options
14 Determine how much funding your business needs
15 Prepare your proof of cash flow
16 Analyze your financial statements
17 Determine what you are likely to afford
Part 4 – Collateral and Equity
18 Analyze your collateral options
19 Determine your equity preparations
20 Prepare your purchase agreements, appraisals, and contracts
Notes:
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Management tasks encompass the day-to-day operational tasks that include planning, organizing, staffing, controlling and leading. In addition to these daily tasks, strategic management tasks in a business include decision making, identifying underlying issues and problems and implementing appropriate course of action and implementing necessary changes in the business. Strategic management tasks are crucial to the growth and development of your business. It is important to update crucial management tasks such as the business’ operational procedures, budgeting, and planning periodically (preferably at the end of each financial year) in preparation for upcoming events in the New Year.
Mounting evidence suggests that there is a link between businesses that thrive and the implementation of strategic management tasks. It is worth noting also that when implementing strategic management tasks in an organization, inclusivity is always the best policy. This implies that in addition to the management in an organization or business, workers as well as the leaders should take part in the daily undertaking of strategic management tasks.
Here are factors to consider when setting up strategic management tasks.
Part 1 – Creating Strategic Management Tasks
1 Create and update your strategic plan regularly
2 Incorporate insights and lessons from previous years into the plan
3 Allocate specific tasks to workers
4 Clarify your vision and goals
5 Formulate relevant strategies for your business
6 Monitor and update your strategic plan regularly
Part 2 – Reviewing Employment Arrangements
7 Conduct employee performance reviews
8 Provide regular informal feedback to workers
9 Obtain legal advice for employees agreements
10 Determine whether to incorporate a commission-based pay or an incentives system
Part 3 – Financial Reviews and Targets
11 Consider setting targets for financial performance
12 Set both sales and production targets
13 Conduct comparisons of cash flow projections against the actual results
14 Analyze your business’ financial statements
15 Review the business’ performance against the budget
Part 4 – Reviewing Sales Contracts, Suppliers and Payments
16 Conduct frequent reviews of your sales contracts
17 Analyze customer payment terms
18 Carry out frequent reviews of your financial commitments such as rent and equipment
19 Carry out reviews of suppliers’ contracts and payment terms
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Online Marketing ebook “30 Maximum Conversion Rate Tips” looks at: Copywriting Today. Headline & Sub-Headline. Opening of Your Sales copy. The Middle Section of Your Sales Copy. Throwing in Endorsements & Testimonials and Call to Action. Click “30 Maximum Conversion Rate Tips” to download this free ebook.
Marketing ebook “Network Marketing Survival” looks at: Why Would You Be Choosing An MLM In The First Place. Types Of People Who Are Looking For Opportunities. What Is The MLM Jungle Like. Exposure To The Industry. The Team (Upline, Sidelines, even the Company Staff). The Trend of Time. There Is No Such Thing As A Perfect MLM. An MLM That Would Suit You. Being Aware Of The Risks. Getting Started Off The Right Foot. Click “Network Marketing Survival” to download (438 KB pdf) this free ebook.
