How to Succeed in the Fitness Niche (And Apply This to Other Topics) > Niche Marketing

The fitness niche is one of the most popular and attractive for any new blogger or webmaster. This is a topic that’s simple to grasp with lots of potential options for content and at the same time, it’s a topic that applies to pretty much everyone and that people are very keen to learn more about. Abs are something that pretty much everyone wants!

But the fitness niche is also a highly competitive and difficult niche to break into. For that reason, we’re going to look at a few things you can do to achieve success in this category specifically but you’ll find that these ideas can be extrapolated and applied to nearly any subject matter.

Getting More Specific

The first thing to do is to find your niche within that fitness niche. When you do this, you’ll be able to keep your content more focused, you’ll have a much more specific demographic you can focus your marketing on and you’ll have less direct competition to contend with.

An example of getting more specific might mean writing about running for instance – which is a sub category that fits within fitness. Alternatively you could go even more specific and just write about calves. Small calves are problematic for many bodybuilders and athletes and they can be embarrassing for guys who look bulky on top and skinny down low. Create a website at the URL ‘GetBigCalves.Com’ and you’ll be able to quickly rank for this subject matter. What’s more, if you create an eBook on this topic, you may well find that it answers a specific enough aim that it attracts a lot of paid downloads!

Finding Your Routes to Market

The next thing to do is to find your ‘routes to market’. This means your direct line to the people who you are aiming your content at.

In an ideal world for instance, you might just so happen to know the editor of a fitness magazine. In that case, this is a perfect route to market that can ensure success no matter much competition there is against you.

But there are countless other routes to market out there too – and one of the easiest to approach is a ‘somewhat related niche’. For instance, with a website on calves, you could try and promote your content to bodybuilders but also runners, martial artists, basketball players and more!

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More Benefits of Affiliate Products That You Might Not Have Considered > Affiliate Marketing

Selling affiliate products is in many ways the perfect business model. This is a strategy that lets you earn money by selling something that someone else created. That means you don’t need to invest time, money, or energy into the act of promoting your products, but you can still enjoy a passive income and potentially scale your business indefinitely.

What’s not to like?

Well, all that is true. But there are actually even more benefits to selling affiliate products that potentially make this option even better than selling your own digital product! Here’s what you need to know.

You Can Follow the Money

“Follow the money” is advice given by a lot of top business owners. It basically means identifying what is popular and what is “hot” and then investing more time and effort into that thing. In other words, you might invest in a few items from multiple product lines to see what sells and THEN buy up hundreds of the item that everyone loves.

This is something you can’t really do with a digital product: you need to commit to that idea as it will take days or weeks to create!

But with an affiliate product? You can actually see how many copies it has already sold, and that way sell what is already a proven hit!

You Can Sell As Much As You Like

Similarly, there is nothing to stop you from adding as many additional affiliate products to your site as you like. This in turn means you can potentially generate even more sales, while also appealing to a broader audience.

If you do want to make your own digital product, then this serves as perfect market research!

No VAT!

That’s right! While digital products require VAT in some countries (the EU counts an ebook as a digital service, meaning you need to charge VAT to buyers in those regions), affiliate products do not. You’re just a sales person! Therefore, you only get taxed at the normal rate and there are far fewer forms.

Free Materials

Finally, many affiliate products include sales pages, emails, and all sorts of other materials to help you sell. This saves you time and effort and essentially means you’ve using a copy-paste business that you know has worked for other people. That’s because your success means the success of the product owner!

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How to Sell an Affiliate Product to a Perfectly Targeted Audience > Affiliate Marketing

Many people will make money from affiliate products by finding a product they want to sell (often an ebook) and then placing the affiliate link for that product on a sales page. This is a straightforward business model, which is a big part of the appeal for many people.

But of course, just building the page isn’t enough though, because no one would be able to find it.

The next question is how you are going to go about making sure people find your sales page and start to click the link and buy the products.

This is the hardest part if you’re new to digital marketing but there are some strategies that will simplify the process considerably.

First of all, I want you to consider your routes to market. This is a technique missed by most digital marketers but it is one of the most important.

A ‘route to market’ is essentially a direct access you have to your target demographic. So let’s say you have an ebook on martial arts you want to sell. In this case, your target audience is martial artists and people who want to learn self-defence.

A ‘route to market’ is any way you have of reaching that audience.

What I want you to do that is a little different, is to think about what routes to market that you already have. In fact, you should ideally do this before you choose your product as that way you can pick something that you already have options for in terms of selling.

For example then, if you are an active member of a martial arts forum and you are the webmaster for your club’s highly popular martial arts website… then you have two routes to market already available to you that cater to martial artists. So, it would be a smart move to pick an affiliate product in this niche and then simply paste the link in the forum and on the site.

Or perhaps you’re best friends with the owner of a website about gardening? Or a magazine editor?

Don’t choose a product and then struggle with how you’re going to promote it. Think about the promotional opportunities already at your disposal and then choose the appropriate product.

Ultimately, business normally comes down to solving a problem and then presenting that solution to the right audience.

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Irritable Bowel Syndrome Instant Mobile Video Site > Free MRR Video Site Builder Software

Free MRR (Master Resell Rights) video site builder software “Irritable Bowel Syndrome Instant Mobile Video Site” creates video site that you can add ads with your Amazon & AdSense ID. Free MRR package comes with minisite page. View Demo Minisite for details. Click “Irritable Bowel Syndrome Instant Mobile Video Site” to download (763 KB zip) this free MRR software.

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Credit Score Instant Mobile Video Site > Free MRR Video Site Builder Software

Free MRR (Master Resell Rights) video site builder software “Credit Score Instant Mobile Video Site” creates video site that you can add ads with your Amazon & AdSense ID. Free MRR package comes with minisite page. View Demo Minisite for details. Click “Credit Score Instant Mobile Video Site” to download (762 KB zip) this free MRR software.

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5 Ways You Can Retain Subscribers for Your Membership Site > Membership Sites

Running a membership site is challenging. It takes a lot of time and effort goes into attracting and signing up new customers. One thing that is often overlooked is how to retain members that have already signed up. There are a few things that you can do to help keep your members coming back to your site. With a little bit of effort, you can keep your site members happy, content, and paying.

Make the Best Content and Site

While this might be obvious, it is always good to be reminded. Creating the best content you can is the best way to keep your members happy and continuous customers. It is essential that you focus on the quality of the content you provide and now the quantity. If you offer enough value, your customers won’t want to leave.

Reward Members

Use special content or discounts to reward your loyal members. Reward your oldest members, reward them on their birthdays, and membership anniversaries. You don’t have to provide big rewards but getting something for nothing or just being recognized makes people feel special and helps to build loyalty.

Research the Competition

You need to find a unique way to differentiate yourself from your competition. Making your site unique can set you apart when all things may look equal to a potential customer. Identify the competition’s weaknesses and make them your strengths. Pointing this out to potential members will make marketing your site easier.

Provide World Class Customer Service

Always strive to be kind and go out of your way to be nice. Your members will become grumpy anytime they have to contact support. Most of the contact coming in for help will be about something negative. While you can’t please everyone all the time, you still need to try. Even if it becomes clear that you are going to lose the customer, always go out of your way to be helpful. Good word of mouth is invaluable.

Survey Your Members

Instead of just gathering data about how you’re doing from your support experience, provide your loyal members the change to give you feedback. The percentage of returned surveys may be small, but it can be precious for gleaning information on how you are doing.

Maintaining your membership base is critical to the success of your membership site. If you aren’t able to retain the members that you gain, then your passive income will dwindle.

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How to Sell Affiliate Products With Top Lists > Affiliate Marketing

Looking for an innovative way to sell more affiliate products? Then consider creating a “top list.”

A top list is of course a countdown of the best something. So this might mean the “Top 10 Irritating Things About Flying in a Plane” or it might mean “The Top 10 Laptops Packing an RTX 2080 GPU.”

These lists are ideal for SEO for selling affiliate products, and in this post we’re going to see why.

The Idea

As you may have already guessed, the idea behind this strategy will be to create a list of top products, with each one linking to an affiliate link. Alternatively, you might list services, online software, or anything else you can grab affiliate links for. If you are thinking right now that this won’t earn you as much money as promoting a digital product (seeing as digital products typically offer much higher commission), then keep in mind that you can circumvent this issue by selling things with very high ticket prices. That laptop example? Some of those gaming PCs will sell for $3,500 and above! Even 4% commission on that is still $140. That’s a lot more than you would get from an ebook.

Or how about selling an MBA course? Yep, you can do that through EDx (which has an affiliate program) and this could stand to earn you thousands of dollars for a single referral. Likewise, if you promote a service with a recurring fee, you could earn income indefinitely that grows over time.

Why It’s Perfect

The reason this works so well, is that it allows you to use SEO to find people with the ideal intent. Intent is what the person is hoping to achieve by searching for a phrase, and our hope is that they will be looking to buy something.

When someone searches for the top products in a certain category, that almost certainly means they are hoping to buy those products!

What’s more is that people enjoy top ten lists, and so does Google. This is especially true if you use rich snippets, or if you add a bulleted list near the top of your page. Do this, and you can get Google to show your list right in the SERPs along with an image. This massively increases CTR.

Of course, you also need to carefully research the right keyword. Do this though, and you will be set to go!

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Selecting a Cloud Accounting Software and Hiring an Accountant > Small Business Management Checklist 18

Cloud accounting is characterized by the application or implementation of an accounting system that is accessible through the internet (online). Cloud computing is necessitated through the use of an accounting software that is hosted remotely. In addition to enhancing the security and efficiency of your accounting practices, cloud accounting saves time and resources. With cloud accounting, you are able to access your financial data from any location and in a similar vein, it creates ease of access to financial and client data in that data is stored in one place. Since the software is hosted remotely, cloud accounting eliminates challenges such as loss of data through theft or disasters such as fire. Cloud-based accounting software features and functionalities upgrade automatically and this eliminates maintenance costs thus making it cost effective compared to traditional accounting.

Similar to investing in cloud accounting, hiring an accounting firm is a strategic investment choice for your business. While most small businesses are able to handle their accounting needs without professional help, an accountant comes with additional benefits for your business. For instance, an accountant is better positioned to provide you with accurate data and insights regarding savings and investments.

This checklist highlights factors to look out for when selecting a cloud accounting software and hiring an accounting firm.

Part 1 – Selecting a Cloud Accounting Software

1 Does the software meet your accounting needs and skills?

2 How many users can access the software?

3 How reputable is the accounting software?

4 Does the software provider offer flexible plans?

5 Is the software customizable?

6 Does the software meet your budget needs?

7 Are there additional setup fees and costs?

8 Does the software come with add-on features?

9 Does it come with account receivable and account payable tools?

10 Does it include ancillary services?

11 Does the software generate accounting reports?

12 What are its integration capabilities?

Part 2 – Hiring an Accounting Firm

13 What is the firm’s experience in your specific industry?

14 Does the firm have proper data security measures?

15 Do they offer 24/7 customer support?

16 Do they have positive reviews online?

17 Is the firm conversant with online accounting software?

18 Do they have a flexible pricing plan?

19 Does the firm have a secure end-to-end client document sharing?

Notes:

  • Popular cloud accounting software options in the market include QuickBooks, FreshBooks, Sage 50cloud, Wave Accounting, Xero

This is the final checklist in the “Small Business Checklist” series. Use “Small Business Management Checklist” in site search feature to view all of 18 checklists.

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Reviewing Your Personal (Financial) Affairs As The Business Owner > Small Business Management Checklist 17

Your personal financial affairs or status as the owner of the business are a direct reflection of the financial health and status of your business. The concept behind conducting financial reviews is to assess spending habits and determine whether or not a person’s spending habits are likely to compromise their financial well-being. As the business owner, your financial habits are likely to impact the financial situation of your business and as such, a financial review aims at pointing out and mitigating or addressing risky financial practices exhibited by the owner.

Further, a financial review helps identify financial areas that need adjustment and financial habits that need to be eliminated. Markedly, it is important to improve your personal financial position as a business owner due to the fact that a poor personal financial position is likely to impact your business’ financial position negatively. The first step in reviewing your finances is establishing your net worth and frequently tracking it.

This checklist is a guide for conducting reviews of your personal finances as a business owner.

Part 1 – Reviewing Personal Finances

1 Are your trust distributions made properly?

2 Is there a review of personal loan agreements with your business?

3 Do you have outstanding debts?

4 Have you undertaken tax and personal financial planning?

5 Have you set structures for the protection of your assets?

6 Is your personal credit score intact?

7 Do you have structures for your retirement plan?

8 Are your personal accounts separated from business accounts?

9 Is there allocated salary for the business owner?

10 Do you have a business bank account that is separate from your personal account?

11 Are your personal and business receipts separated?

12 Is the business providing protection against liabilities and taxes?

13 Have you drawn up management and ownership agreements?

14 Are your tax payments separate from that of the business?

15 What is your debt-to-income ratio?

Part 2 – Improving your Finances

16 Do you have debt consolidation strategies?

17 Are there plans for restructuring and reducing personal expenses?

18 Have you consulted a professional?

19 Do you have a personal budget?

20 Do you practice healthy spending habits?

21 Is there an emergency fund for your personal expenses?

22 Do you have a personal investment strategy separate from your business?

23 Are you leveraging tools such as Personal Capital to monitor and track your finances?

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Understanding The Accounting And Financial Basics Of Your Small Business > Small Business Management Checklist 16

Accounting for a small business entails the periodic tracking, recording and analyzing of your business’ transactions in order to keep track of your business’ performance and expenses. The most basic principles for accounting when it comes to small businesses or startups encompasses the understanding of your business’ balance sheet, the P&L statement, and the cash flow statements. Thus, accounting entails the recording of financial information from your financial records/documents and analyzing the gathered data to gain insights regarding the business’ performance and tracking the expenses therein.

Accounting can be done manually, through an accountant or by leveraging accounting software and tools. In a similar vein, financial basics come down to your understanding of the main money management activities in your business which range from forecasting, investing, budgeting and borrowing. Understanding the accounting and financial basics of your small business goes a long way in boosting your bookkeeping capabilities.

This checklist details the fundamentals of your business’ financials and accounting.

1 Are you familiar with your business’ revenue and expenses?

2 Have you prepared an income statement?

3 Does your cash flow statement detail the sources of income?

4 Does the balance sheet provide a snapshot of your business’ financial health?

5 Have you developed a tracking system for your expenses?

6 Have you developed cash projections for your business?

7 Do you have a bookkeeping system in place?

8 Do you keep records of your business’ financial transactions?

9 Do you have separate accounts for your business?

10 Do you understand your business’ tax obligations?

11 Have you identified your financing options?

12 Do you have a workable budget?

13 Have you compiled your profit and loss statement?

14 Do you understand the basics of a good credit score?

15 Do you have appropriate covers for your business?

16 Are your checking accounts reconciled?

17 Are you familiar with the regulatory and obligatory requirements of accounting?

18 Does your business contain a set payroll system?

19 Do you keep track of your business inventory?

20 What are your payment terms?

21 Are you monitoring your books?

22 What are appropriate financial habits for your business?

23 Are you optimizing accounting software and tools?

24 Are your business debts controlled?

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Conducting A Monthly Checklist Of Financial Items > Small Business Management Checklist 15

It is important to keep track of your business’ financial operations by creating a monthly schedule to avoid missing out on important financial data and insights that are crucial to the growth of your business. In addition to conducting our daily and weekly accounting tasks, ensure that you incorporate your investment and expenses management operations in your monthly schedules to mitigate errors and discrepancies in your data. Consider preparing a chart or list of your to-do list to ensure that all essential items are addressed at the end of every month or according to your scheduled time frame.

Creating a checklist of all your essential financial items can go a long way towards enhancing the growth of your business. Further, a checklist can be instrumental in the management of financial items such as cash flows and tax.

This checklist highlights important financial items that should be evaluated on a monthly basis.

1 Conduct a review and update of all your financial data

2 Backup your software data

3 Review your P&L statement and balance sheet

4 Conduct a review of your inventory

5 Send end of month statements to your customers

6 Review and update incoming and outgoing transactions

7 Check that all your account payables, bills and expenses are paid

8 Update your payrolls and ensure all workers are paid in a timely manner

9 Update your payroll taxes

10 Consider reassessing your business and marketing plan based on performance

11 Check that your working capital is sufficient

12 Compare monthly sales and inventory against the set targets

13 Review the effectiveness of your inventory practices

14 Determine whether or not your invoicing practices cater to your cash flow needs

15 Conduct reviews of your debt and financing arrangements

16 Generate statements of account receivables

17 Use the balance sheet to determine the need for adjustments where applicable

18 Keep accounts of all petty cash withdrawals and deposits

19 Record and generate customer payment statements

Notes:

  • Consider hiring an accountant to keep abreast with your daily accounting needs
  • Leverage tools such as filing systems for documentation of your receipts and expenses

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4 Things That You’re Doing That Could Be Hurting Your Membership Site > Membership Sites

Once you’ve gotten through the initial period of getting your membership site up and running, the bad habits will start to creep in. Unfortunately, those bad habits can lead you down a rocky road regarding the long-term success and health of your membership site. While the effects of your bad habits won’t be immediately felt, but after a time they can really hurt your bottom line. Here are five things that you might be doing that could be damaging your membership site.

Only Focusing on the Money

If you are just starting a membership website because you think that it will unlock untold riches for zero effort, then you are doomed to fail. You can’t be successful if all you care about is the money then a membership site might not be for you. With a membership site, you are expected to show up and serve your members. You need to be willing to be a part of your community and help your members get results.

Becoming Complacent

Complacency is a killer for membership sites because when you start taking things for granted, you end up taking your foot off the gas. This will eventually lead you to run out of steam, running out of momentum, and your members and business are suffering for it. If you find that you have some free time on your hands, be proactive, and batch produces content for the next six months or take the time to improve your skill set. If you’re making more money than you expected, consider hiring some staff to take care of your members better. Whatever you do, resist the urge to become complacent.

Making Changes for the Sake of Making Changes

Making changes to your membership website for no good reason could be extremely detrimental to your membership. Making unneeded changes can pull you away from the tasks that you really should be doing. It also means that your site is always in flux, which can make your members extremely uneasy. If you find yourself continually making changes to your site, make sure that they are backed by solid reasoning.

Being Unreceptive to Feedback

Believing that only you know what is best for your membership site can be extremely detrimental. If you are hearing some of the same complaints coming up time and again, and you see repeated themes and issues in the feedback you receive, then you may need to make some changes. While you know your business best, it is important to remember that your site should be addressing your members’ needs.

Eliminating these four bad habits will help you keep your membership site growing and help it become successful.

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Tax Management > Small Business Management Checklist 14

Any business regardless of size is expected to pay taxes each year. However, the type of tax and amount to be paid varies with the business structure therein. Payable taxes include a combination of myriad taxes that range from income tax, sales tax, self-employment tax, employer tax, as well as estimated tax. Tax management encompasses the tax preparations and planning done to ensure that your small business is conversant with its tax requirements and is a step ahead of the pressures of the tax season.

Proper tax management not only ensures your taxes are filed on time but further helps your business to avoid unnecessary costs and fines that are associated with tax defaults and late payments, including prosecution. It is always important for business owners to plan for the tax season early enough in order to avoid tax liabilities.

This checklist provides a how-to tax management guide to help your business through the daunting tax season preparations.

Step 1 – Tax Deadlines

1 Find out tax deadlines for your specific taxes

2 Establish a timeline for your filing preparations

3 Review your tax filing strategies for the set timeline

Step 2 – Preparing your Tax Forms

4 Identify the appropriate tax forms for your business

5 Identify the different requirements for different business structures

Step 3 – Pulling your Financial Records

Provide records of the following:

6 Your balance sheet and P&L statements

7 Your business bank and credit card statements

8 Business tax returns for the previous year

9 Accounting and payroll documents

10 Partnership agreements

11 Details of your asset purchases

12 Check that your loan balances are reconciled to your balance sheet

Step 4 – Compiling Business Expenses

13 Document personal expenses mixed with business expenses

14 Provide receipts of expenses such as insurance expenses and overhead costs

15 Include expenses from professional fees, utilities, and advertisement costs

16 Outsourcing help from a professional to capitalize on available tax breaks

17 Include an update of your mileage log

Step 5 – Others

18 Take note of ownership changes

19 Provide a summary of Year-to-Date Investment Activity

20 Categorize your meal expenses appropriately

21 Make deductions of estimated tax payments

22 Consider asking for an extension if necessary

Notes:

  • It is highly recommended to hire tax professionals to ensure your business is compliant with all tax requirements
  • Leverage accounting tools and software to aid your tax filing process
  • Use tools such as mileage tracking apps to track and record your mileage

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How to Prevent Link Hijacking > Affiliate Marketing

Affiliate marketing offers a very powerful way for anyone to make money online. What makes this simple business model so powerful, is the fact that the marketer doesn’t actually need to create or acquire a product or service of their own. All they need to do is to find one that they like the looks of and then promote that. Seeing as some affiliate programs offer as much as 70% or more commission, that can potentially be just as lucrative as developing something from scratch but with none of the risk, none of the overhead and none of the barrier to entry.

But that’s not to say that you can sleepwalk your way to success this way. You still need to be vigilant and many people will overlook the smaller details that are so crucial for this to work.

For example, what are you doing right now to protect your affiliate links? What can you do to prevent people from simply using the URL to buy products without you getting the commission you deserve? And what about those that would use the link to create their own affiliate link and profit instead of you??

Here are three easy things you can – and should – do right away!

Use a Redirect 

One of the simplest and easiest ways is to use a redirect. This might mean setting up a web page that acts as an ‘intermediate’ page and then simply sends the visitors onward to the product or offer. That way, you can ensure that the cookies are stored on the user’s computer but they won’t be able to spy the destination URL without clicking.

Masked URL 

You can take redirecting one step further by making sure that the user never even sees the address of the destination site. You do this by using URL masking which is also known as a ‘stealth redirection’. Although the user is redirected, the URL will never change!

Use a ‘Pretty Link’ 

A pretty link is a link that is shortened to be more attractive and shorter while of course also hiding the original URL. This works just the same as a redirect, except that you’ll be using a ready-made service like Tiny URL or Google’s link shortener.

Either way, this also harder to peak at and is also more accepted. Many people use TinyURL even for non-affiliate links, so this is a good way to fly under the radar!

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