marketing-online-tips.com – Page 18 – Online Marketing Tips, Info and Resources

5 Ways Content Marketing Can Benefit Your Brand > Online Marketing

Content marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When you do content marketing correctly, you can expect to benefit for a long, long time. So, here are the top 5 ways content marketing can help your brand.

1. Valuable content brings hordes of traffic to your site

Who doesn’t want traffic? No webmaster in their right minds would say they don’t want traffic. The truth is we build websites and establish a presence on the Internet because we want people to know more about us.

The good news is with content marketing, you can bring a ton of people over to your site without paying exorbitant amounts of money for advertisements!

2. You’re building your brand identity

When people see your brand on many valuable posts and articles, you’re essentially letting the world know what your brand is all about. You’re establishing an identity online.

When people go looking for information that falls right up your alley, then chances are people will be able to better recall your brand over your competitors!

3. You’ll gain your audience’s trust

It takes a lot of work to gain people’s trust. And it’s essentially what content marketing is – it’s a lot of work. But once you’ve successfully established yourself as an authority and your brand starts sticking in people’s minds, then it will be easier to gain their trust. You’ll find that when you’ve captured people’s trust, getting them to follow your calls to action becomes much easier.

4. Get higher conversion rates

The most successful content marketing campaigns have excellent conversion rates. This means they’ve successfully positioned themselves as authorities in their industry, and they’ve created content that resonates with their audience. Factor in great web design, and you’ve got a recipe for success!

5. It’s great for your site’s SEO

There are plenty of SEO benefits to content marketing. When you consistently publish valuable content, you’ll be able to eventually rank for more keywords on search engines.

You’ll have a highly engaged audience on your site, meaning they’re not going to bounce right after they land on your page. You’ll have many people linking to your content (search engines love this!) which will help boost your rankings on search pages.

Related Info Products:

ClickBank Superstar – Create Your Clickbank Product

Resell Rights Weekly – Free Membership Access PLR & MRR Products

Market Ignition > Free Marketing Report

Online copywriting report “Market Ignition” covers “You need to take it to the next level. When you understand the sophistication of your market, you’re operating at a level most marketers will never achieve”. Click “Market Ignition” to download (393 KB pdf) this free sales converting report.

Productivity Ignition > Free Time Management Report

Time Management report “Productivity Ignition” covers: “From only working on profitable things to taking care of your body, if you listen to the advice in this training, I know it will help you in a HUGE way. You’ll manage your time and yourself like few do”. Click “Productivity Ignition” to download (290 KB pdf) this free report.

EZ Money Quick Start Blueprint > Free Internet Marketing Ebook

Internet Marketing ebook “EZ Money Quick Start Blueprint” looks into: The basics of making easy money on the Internet. Determining business type: products versus services. Selecting a domain name and establishing your Web presence. Attracting and retaining quality online customers. Affiliate programs, auctions and upselling. Client membership programs and other sales tactics. Advertising and email campaigns. Forums, blogs, social media, and other free marketing venues. Click “EZ Money Quick Start Blueprint” to download (328 KB pdf) this free ebook.

The Quickest and Simplest Business Model for Quick Internet Marketing Profit > PLR

Internet marketing can sometimes seem like a very dense and complex topic. If you’re interested in promoting a website and you’ve begun reading about internet marketing, then you might feel as though it’s going to take you months to simply understand it, let alone to start implementing it!

But internet marketing doesn’t have to be complicated. In fact, if you understand the basics, it can be incredibly simple and start helping you to earn money in just a few minutes. Read on to discover a simple money-making business model that will take you less than a day to put into practice and that will generate income while you sleep!

Find a PLR Product

The basic idea behind this business model is that you’re going to sell a PLR product. PLR stands for ‘Private Label Rights’ and in essence, this means that you are entitled to sell the product as though it were your own and even to edit it and put your name on it!

The key to success when it comes to selling PLR products, is that you need to find a niche that will be easy to market to and you need to find a way to reach that audience quickly and easily. Think about how you’ll market it before you choose which item to buy and make sure that it isn’t going to face a huge amount of competition.

Set it Up

Buying a PLR product should cost you about $100 but for that you will usually get the product itself (a book, a course or something else ‘downloadable’) as well as extra incentives you can add in for free and marketing materials such as a sales page and emails.

This means you can upload the sales page (a web page that explains why your product is great) and then add a ‘buy now’ button and a ‘thank you’ page where they can download the file.

Create an Advert

Finally, you’re going to set up an advert on Facebook. Facebook ads have a number of features that make them very effective for this kind of business model. For starters, they are ‘PPC’ (pay per click) meaning you only pay when someone actually clicks your advert.

Secondly, they allow you to carefully decide who gets to see your advert. The best strategy to then use is to ensure that your ads are showing to people who should have an interest in what you’re selling. So, if you’re selling an ebook about wedding planning, then you could ensure that the adverts are only shown to women who are engaged.

This increases the likelihood that someone who clicks on your ad will then go on to buy your product. If the sales page is well written as well and the product is inherently desirable, then you should find you get a ‘conversion rate’ of 10% or higher.

If you make $30 from each sale and you’re only paying a few cents for each click… well then you do the math!

Related Info Products:

Resell Rights Weekly – Free Membership Access PLR & MRR Products

All-in-One SEO Tools Suite – Improve SEO for Your Online Business

The Best Office for Quick Home Productivity > IM Management

If you’re a busy person and you’re trying to fit internet marketing into your routine, then you need a place to work.

That means you’ll need a home office. And while this might seem like an unnecessary investment/way to take over your home, the reality is that a great home office will make you more productive and is therefore an investment. Not only that, but it will actually make you feel better working when you’re at home and you may even find you end up looking forward to it!

So with that in mind, just how do you go about creating a great home office to work in? What are the key things that make a home office ‘great’ to begin with?

Comfort

One of the most important ways to boost your productivity is to ensure you’re comfortable. When you’re not comfortable, your attention will be stolen by that fact and you’ll find it hard to ignore the pain digging into your back and to instead focus on the work.

To overcome this then, you should invest in a good desk chair. More importantly though, you also need to ensure that said desk chair is at the right height for your desk. I also recommend getting an orthopaedic cushion to remove pressure from your coccyx and to provide lumbar support.

Hardware

Also important of course is the hardware. Depending on the kind of work you’ll be doing, you of course need to consider getting a powerful computer. It’s always a good idea in this regard to get something that is more capable than you need, as this will provide the best possible experience while simultaneously ensuring that you are futureproof against increasing technological demands.

For an internet marketer, you shouldn’t need too much power unless you plan on making videos or 3D models. For that you’ll want a good GPU (the new GTX 10 series are more than up to most tasks). Otherwise, you can make do with a fast processor and SSD for quickly booting Windows and the software you’ll use and RAM for juggling multiple tasks.

Speaking of multiple tasks, getting a large enough screen is also very important. Specifically, consider getting an ultrawide monitor. This will give you lots more ‘screen real estate’ for having multiple programs open and studies suggest that this can in turn boost your productivity by up to 30%!

Finally, speaking of accessories, it’s a good idea to consider getting a comfortable keyboard for typing. My personal favorite option is to get a mechanical keyboard with Cherry MX Blue switches – but try a few and find what works best for you.

Environment

Finally, make sure you create an environment that you want to spend time in and that is conducive to productivity. In particular, some lighting can help to put you in a more productive mindset, while some pictures of things you find inspiring can help to make the office feel a little less like a prison. Add a potted plant to your desk for anti-stress benefits and consider some home automation through something like an Amazon Echo to save yourself from having to get up to change the heating or turn on the lights.

Related Info Products:

Resell Rights Weekly – Free Membership Access PLR & MRR Products

All-in-One SEO Tools Suite – Improve SEO for Your Online Business

5 Ways to Get More Subscribers to Your Niche Website > Free Online Marketing Report

Online Marketing report “5 Ways to Get More Subscribers to Your Niche Website” looks into “you have to make sure that you are frequently and continually publishing new content on your site. You can’t expect your visitors to subscribe to your content if you don’t have new content for them to read. If you want to grow your business, then you have to commit to boosting your creation of content. Here are five ways to get more subscribers to your niche website”. Click “5 Ways to Get More Subscribers to Your Niche Website” to download (557 KB pdf) this free report.

5 Ways to Discover Hot Niches > Free Online Marketing Report

Online Marketing report “5 Ways to Discover Hot Niches” looks at “If you’ve been thinking about starting a new online business but have yet to do your research on the market, use the following action steps to ensure that you know your niche thoroughly, so you can avoid wasting your time and money on trying to start an online business in an unprofitable niche”. Click “5 Ways to Discover Hot Niches” to download (372 KB pdf) this free report.

How To Generate Tons of Content Ideas Using 3 Simple Techniques > Content Marketing

Content generation may seem simple enough when you’re just in the beginning stages of your content marketing strategy. However, what happens when you start running out of ideas? What are you going to do then? When that time comes, you can use these 3 simple techniques to generate tons of content ideas quickly.

1. What are your competitors doing?

Keeping tabs on your competitors is important. You’ll know what their latest products are, you can identify any upcoming threats to your business, and you’ll know probably know the latest news in your industry.

Find out what they’re doing and why their customers like doing business with them. Browse their website, their blogs, their social media accounts, their forums, etc. See if you can put your own spin on things and then create new content out of that information.

2. Make bold predictions

You can check the latest trends in your industry, and try to foresee the future based on this trend. Your bold and interesting opinions will be the talk of the town, especially if you get it right! When you’ve established your brand as a thought leader in your niche, then it’s okay to make even more bold predictions (a.k.a. educated guesses) about the future.

Questions like where your industry is headed, any upcoming trends you think is going to happen, what’s going to get left behind, and so much more. Of course, you can’t exactly see the future, but if your predictions come true, then you’ll only be cementing your status as an industry leader.

3. What are people asking?

There are plenty of question and answer sites on the Internet. The top one right now is Quora, but Yahoo! Answers still remain popular to this day. There are also plenty of forums you can browse and industry-specific pages and groups on Facebook and other social media channels. If you keep your ear to the ground, you’ll find plenty of questions (and answers) you can use to build your content on.

You don’t even have to look very far to know what people are talking about. You can go over your blog’s comments and check if anyone’s shared some interesting tidbits. You can even ask people on your mailing list to tell you what kind of content they want to read on your website! Many people will be happy to share if you ask nicely.

Related Info Products:

Niche Site Templates – Create Sales Driven Sites

Resell Rights Weekly – Free Membership Access PLR & MRR Products

4 Reasons You Should Explore a Persona-Based Content Marketing Plan > Content Marketing

There’s a reason why buyer personas / customer personas / audience personas are widely used in various marketing activities – they work. If you’re still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view.

1. You’ll understand their needs

Creating buyer personas isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this persona a great representative of your audience.

You’ll note down their job title, their personal demographics, their goals and challenges, their values and fears, and so much more. When you have all these details down, then you can easily understand their needs. And you’ll be able to craft content that will fulfill these needs.

2. You’ll know where they are in the customer journey

Having a sales funnel in place is important for brands of all sizes. Knowing which stage your ideal customer is currently in will help you customize content based on where they are in the funnel.

Are they still in the Awareness or Consideration stage? Or are they about to make a Decision? Create content based on these stages and lead your persona down your funnel.

3. You can build a better marketing plan

Without knowing your audience’s specifics, it would be near to impossible to develop a marketing plan that caters to your audience. A great marketing plan will allow you to conquer your audience, but you need to know who your audience is so you can successfully carry out this plan.

It’s kind of difficult when you think about it. But the point is you can always adjust your plan as you go along. Sooner or later, you’ll know your audience, and you’ll be able to make the perfect marketing plan to draw them into your business!

4. You’ll get better and more qualified leads

When you’re targeting the right kind of people, then it follows that you’ll also be getting better and more qualified leads. Your content is made specifically for them. They are able to relate to your content because it provides a solution to their problems.

Therefore, you’ll have people signing up to be your customer or your client, simply because you were able to address their needs. All thanks to your persona-based content marketing plan!

Related Info Products:

ClickBank Superstar – Create Your Clickbank Product

Resell Rights Weekly – Free Membership Access PLR & MRR Products

3 Essential Components of a Successful Content Marketing Strategy > Online Marketing

Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. In this article, you’re going to learn the 3 most essential components of a successful content marketing strategy.

• Setting the right kind of goals

There are smart goals. And there are non-smart goals. Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What does that mean? Well, for your goal to fit this criteria, it should meet the following:

– Your goal should be Specific / Significant
– Your goal should be Measurable / Meaningful
– Your goal should be Achievable / Acceptable
– Your goal should be Realistic / Rewarding
– Your goal should be Time-based / Tangible

Having a SMART goal in place will help you achieve success much faster. You’re basically eliminating the fluff and focusing on what can help you accomplish your goals. You’d probably need to do some trial and error to find out what works best for your business, but you’d still be closer to your goals than if you decided to just ‘wing it.’

• Building an audience persona

Not knowing who to create content for has caused many content marketing strategies to fail. Quality will always trump quantity anytime. And one of the best ways to guarantee quality is knowing who your audience is. Armed with this information, you can create the kind of content that will appeal the most to them.

It will be easier to present yourself as an authority because you identify so well with your audience’s needs and their pain points. Fail to create an audience persona though, and you could be wasting all your hard work for nothing.

• Creating valuable and shareable content

Of course, the last ingredient to a successful content marketing strategy is the content itself. When you create content that strikes a chord with your audience, then it will be so easy to persuade them to follow your call to action.

Your audience will see you as an authority, hence, it will be easier to convince them to join your mailing list. They’ll be more likely to listen to your recommendations, and you can easily monetize your content by inserting your own products or other brands’ products you’re affiliated with!

Related Info Products:

ClickBank Superstar – Create Your Clickbank Product

Resell Rights Weekly – Free Membership Access PLR & MRR Products