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There are two groups of marketers. The first one says we should focus on publishing as much content as possible (quantity). The second group says quality trumps quantity anytime. In this article, we’re going to put a full stop to the “quality versus quantity” debate in content marketing.
In the old days, quantity got you a lot of traction on search engines. You could publish very short blog posts and articles (maybe a few hundred words or so), and you’ll find yourself at the top of Google. However, this strategy doesn’t work anymore.
If you check the first page of Google search results (for any keyword), you’ll find that the articles on the top 3 spots average at least 2,000 words. And that’s just the average.
Nowadays, ‘skyscraper’ content is gaining in popularity. Brands and businesses are competing for the top spot by publishing long-form articles.
What does this mean for you?
Well, it means that if you want search engines to give you some ranking love, then you need to publish long-form articles!
Note, however, that not all long-form articles fall into the high-quality camp. After all, it’s so easy to string together a bunch of sentences and paragraphs to come up with 2,000 words.
Good thing search engines have become so much smarter nowadays. It’s harder to game the system, and blackhat SEO tricks in the old days don’t work anymore (and could potentially backfire on you big time).
If you want to rank up high on search results pages, then you need to more than just publish a 2,000-word (or more) article. It can’t be all fluff and no meat.
Search engines can detect the amount of time people stay on your site. If people bounce far too quickly, then it’s telling Google that your content is no good.
Therefore, when creating content make sure you don’t just do it for the sake of search engines. Rather, you should always put your human audience first. Make sure they love your content, and you’ll be rewarded by Google and other search engines!
To conclude, it’s best to focus on quantity while also making sure you publish consistently and regularly. Here’s our best-of-both-worlds suggestion: publish a good quantity of high-quality content, and your chances of dominating the search engines will be so much higher!
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Short form social videos are videos uploaded to different social sites that range from around 10 seconds to a few minutes. These videos can usually be posted in a specific area of an app, if they have a section for stories or short videos.
The short videos are utilized to draw in views and viewers to your social media pages, and bring more engagement to your content, whereas those who are loyal to a content creator may stick around for longer videos, such as 30 minutes to an hour.
Many marketers struggle trying to come up with short video ideas. After all, some platforms have 15 second video options – so how do you convey anything in that short amount of time?
One main reason snippet videos are popular is because they cater to the lifestyle of the viewers. Small attention spans are prevalent now. As people spend more and more of their time on social media, multitasking, and working towards their own career goals and dreams, their attention spans are only decreasing over time.
There are too many things to focus on at once, so most people don’t want to sit down and watch one video for twenty minutes. With short form social videos, viewers can spend thirty seconds on each video, watching new and engaging content with each swipe.
Everyone is busy. In a world where work and family take up so much time, many adults are finding themselves with less time to spend on their phones. The appeal of shorter videos creates an illusion that you will spend less time on social media while taking in more content.
In reality, the shorter videos can pull you in and keep you busy for hours. There’s a running joke (or meme) about how people will turn down a two-hour movie, but have no problem binge watching a series on Netflix in one sitting where they end up spending ten hours seeing the entire show.
Snippets allow you to create and consume a wide variety of content. If you are someone who enjoys fashion, cooking, crafting, and even gaming, these short videos will have it all.
Since it takes less time to watch a minute-long video on a quick cooking tip than a full twenty minute tutorial, you’ll have more time to move on to a different topic. This type of media intake allows viewers to broaden their horizons.
Short form video is also wonderful for creators. You’re more likely to gain views. Since shorter videos allow for viewers to take in a wide variety of content, that increases the chances of a creator’s video being watched.
If you are the type of creator to post frequently, even multiple times a day, you are more likely to succeed and see an increase in views. It’s also easier to create content. Instead of spending hours editing a thirty minute video, you can shoot a simple thirty second clip and have it optimized and published in minutes.
Some videos may require more time and effort, but the more basic videos (especially ones where you are just talking) can be filmed and posted quickly. The upload will not take as long, and the editing process will be shortened.
It’s easier to catch someone’s attention. With YouTube videos, you usually want to have an exciting intro, and then something that will consistently keep the viewer’s attention for ten plus minutes.
With short snippets, you can draw them immediately, talk about it for a moment, and then let them move on to the next video. This makes it much easier for people to enjoy your videos, since there doesn’t have to be as much thought put forth.
Knowing where to post your short videos is important when it comes to bringing in the most engagement. There are many popular places to post smaller snippets and video clips.
TikTok is a growing platform formerly known as Musical.ly. Now, you can create videos from just a few seconds to three to ten minutes long. There is a customized For You page that uses an algorithm tailored to a viewer’s tastes and interests.
Every time a user engages with a like or comment, that information is kept and used to further customize their For You video selection. It is important to get users to follow you because there is a second tab titled “Following” that shows videos only from creators that the user follows.
Instagram stories can be no longer than fifteen seconds. However, if you are uploading a longer video, Instagram will chop up the video into fifteen second segments and post it in order as separate stories.
But to keep people focused and interested in your content, it is advised that you stick to fifteen second videos. If a user sees an Instagram story that has multiple segments at the top, they may skip past yours.
With TikTok’s continuous growth, Instagram added their own version to the social media site. Instagram Reels works the same way as TikTok, with a limited amount of video time, filters, and a “for you” page for all users.
Snapchat stories can be made public, you can create your own public profile, and there is now a whole section dedicated to short videos around that world. It’s called Snapchat Spotlight, and can be utilized to push your content and business out to Snapchat users.
With different hashtags and a trending page, Snapchat is working to do what both TikTok and Instagram Reels have accomplished. Of course, you want to make sure your target audience is using this app.
Instead of posting a full ten minute to an hour YouTube video, YouTube Shorts allows you to create shorter videos for your subscribers and new viewers. If people enjoy your longer content, they’ll be likely to watch and rewatch the shorter concepts you can come up with.
Once you are able to make the most out of each social media site, you can create similar videos to share across all of them, in the event that those types of videos do well on each site.
Filming a short video might be different from what you’ve traditionally done. With longer videos, you can use slide presentations or just be on camera non-stop. You can do the same with shorter videos, but there are trends and styles that are popular among creators.
Picture or video montages are a good idea. Including a picture or video montage of your products, a destination, or a product haul will always draw viewers in. Most will stick around for the full video if it’s fast paced and informative.
Make sure to take your time when putting this type of video together, because the video must be visually pleasing and creative in order for people to enjoy it fully. Look at other montages to see what catches your eye.
Although Instagram is the only site that uses Boomerang, it is still a popular feature that most viewers enjoy. It’s short and simple, and you can get creative with the fact that the short clip plays back in reverse with this feature.
Since Boomerang is so popular on Instagram Stories, you’ll be able to draw in more views, as it is almost always trending. Focus on aesthetics, too. When you only take up a few moments of someone’s time, you want to make the most of it and leave a good impression.
Finding a certain aesthetic for your short videos will lead you to a target demographic. The right audience will find you. If you are a survival niche marketer, then the aesthetic might be more gritty and nature-based, while a cooking niche might have a warm and cozy theme.
Use fun lighting! To capture your audience, even if it is only for a minute, you need to add spice to your videos. When TikTok first started to trend as a social media app, a lot of content creators bought LED light strips that they placed around the walls of their rooms.
This enabled them to switch colors frequently for different moods and concepts, expanding the concept of creativity with shorter videos. You can use lighting to your advantage to create a certain aura or mood.
Trending music is a good thing to pay attention to. Even though you won’t be playing a full song in the background, using a small clip of a trending song is a great way to draw viewers in.
If it’s well-known enough, or a certain niche crowd enjoys the song, you will be applauded for your music taste, and viewers will stick around to hear the song and watch your video.
Trending audio clips come and go. Sometimes, content creators will create remixes or specific audio clips (known as “Sounds” on TikTok) that become a trend to use. They may be funny, informative, or used to get a point across.
Using these clips will bring your videos onto the home pages of viewers that enjoy watching videos with that specific audio clip. So even if you’re showing people how to set up a survival camp, you can have the trending music or sound in the background.
Easy-to-read text is important. Although you want viewers to stick around and watch your video as many times as possible, you don’t want to push viewers away by making your video too much of a challenge for them to understand.
If you give your text a certain color that blends in with the video, viewers will move onto the next video, so that taking in content is less of a challenge. Try to use bold colors and fonts that are simple and easy to see.
The way that you display your text will have a large impact on the way that people pay attention to your content. With all of these techniques, it’s important to remember to keep the video as short as possible.
Adding text and lights and aesthetics are always great for views, but people don’t want to watch a five minute video on the same concept anymore. Consumers use these types of videos to enjoy some short and light entertainment.
Having solid content for your videos is important. When your content is planned and creative, people will be able to enjoy your hard work and know that you put thought into the videos that you create.
There are many content ideas you can try for those video snippets. Quick tutorials and tips are on. Give a step by step tutorial of a craft you made or a task you did. Make sure to give them all of the information they desire on what tools they need and how to do the job.
These tutorials will bring a level of appreciation and trust to your platform, so that others know that they can go to you for help and useful advice. Being a trusted content creator (even in short videos) is an important step in succeeding with your brand or business because one loyal customer will always bring more loyal customers and followers with them.
Show a product in use. Whether you are an affiliate marketer or showcasing your own product, taking videos to show the effects and unique features of your product is a great way to win over your followers.
A simple photo doesn’t always do the trick. A few short videos can show off the product’s best features and draw interest. Show off your personality, too! Whether you are making a funny joke or talking about a personal experience, personalizing your brand is one of the best ways to gain trust with your followers.
In just a sixty second video, you can tell a quick, fun story about your day, which gives viewers the opportunity to learn a small fact about the person they are deciding whether or not to support.
Use the one question, one answer method. People always have questions. If you tend to get a solid amount of views on your videos, you will likely notice the large portion of your comment section that is full of questions about your niche.
You can make a video series where you answer one question in each video from a follower. This will bring more engagement and show that you are interested in what other people have to say.
And as you answer more questions, you will be able to refer back to your series to any newcomers that have the same ones. Funny skits work well, too. Viewers go on social media to be entertained.
One of the best ways to entertain anyone is to make them laugh or smile. Come up with funny skits that involve your brand and your sense of humor. This is another way to personalize your business on social media, and it will bring positive attention to your page.
In order to generate the most views, try making a video that has humor based on other popular audio clips or trends on the social site you are choosing to post on. Sometimes, it’s simply using a split screen and showing your facial expression as the other video plays.
Getting your followers to repeatedly view your videos can make your video stand out to them. It can also help you generate more revenue through different creator funds that some social media sites have.
And with more views comes more engagement, which will always help you out in the long run. In order to get offers to work with other businesses and promote other brands as well, you need as many views as you can get.
There are many tips for gaining repeat views. An abundance of text works. Putting text on the video can be helpful and informative, especially if it’s essential in order to understand the context of the video.
The key is to have enough text so that viewers have to rewatch the video in order to read everything, yet not an extreme amount so that viewers get overwhelmed and skip your video. Finding a balance is key.
An interesting concept is key. If you are teaching people about a new idea or concept that many don’t quite understand right away, you’ll be able to get viewers who watch your video a few times in order to completely understand what you are telling them.
Try to keep the tone exciting and mysterious so that your followers stay intrigued and want to be a part of the group of people who understand what you are talking about. Confuse your audience, too (in the right way).
Weird and unique videos do surprisingly well. Viewers like chaos and watching short videos where they don’t quite understand what is happening. If you are a creative person with random thoughts and ideas, it may be fun to try to create randomly weird videos that may not make much sense.
People love to guess how things are connected and why you say the things you say, so present them with a mixture of mystery and confusion. Some viewers just like the random type of humor.
They will view your videos over and over to try and find a meaning to your video, even if it is just nonsense. Short video clip compilations work well. If you are showing off beautiful views or all of the products you make, sometimes it’s helpful to only show very short clips of each item, as long as it’s enough time to pique a viewer’s interest.
This will make them rewatch the video again so that they can focus on the product that interests them the most. Quickly listing steps in a tutorial is a smart idea. If you are posting a cooking tutorial of a DIY or how-to concept, you’ll have plenty of steps to record.
Try giving some of the steps less recording time so that viewers will have to go back and watch the video again and again to make sure they have the process completely correct.
Talking fast enough to keep the positive happy tone will also help with this tip. A complex joke can work. Some people won’t get a joke the first time around. If you tend to be a typically funny person, try to come up with creative jokes that go along with current trends or events on a certain social media site.
The more in depth your joke is, the more people will feel special for figuring it out. Some viewers may have to watch the video several times just to get the joke you are making. And there will be lots of engagement in the comments section from those confused and others explaining it to them.
No matter what, generating as many views as you can will always be a good thing for your social media and brand. Views help you in the algorithm because the sites and apps will begin pushing your content when it’s seen as an account that has high views.
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As an online marketer and content creator, sometimes finding a specific niche is the easiest part of being successful on social media. Creating the right content can be challenging, especially if you don’t know where to start.
With so many people joining social media in the hopes of making a career based on their content creation, the level of competition will only continue to increase. You have to find a way to stand out and be original, all while creating content that is relatable and trendy.
As you brainstorm and come up with ideas for your social media posts, there are many things to consider. It’s important to post content that is relatable, easy to understand, and appropriate with current trends and ideas.
As you create content, allow your personality to shine through in whatever you post. Your brand should be backed by your own beliefs, morals, and ideas so that you come off as an original and personable creator.
If you have a following that engages with your content frequently, you may have the opportunity to gain insight directly from that group. People are full of ideas and opinions, and most are just waiting for someone to reach out to them and let them speak.
Giving your audience the chance to talk about their thoughts will gain their respect and give you a list of ideas for content that will be enjoyed by current and new viewers. There are many different ways that you can directly communicate with your audience.
Social media comments are easy to scan and can provide a direct line to your followers. Although some people may have rude (troll) comments, you can filter those out and focus on the genuine ones that matter.
Your audience will go to a comment section first in order to communicate, since it’s the simplest way to connect. Most comments won’t be more than a few sentences, but they can provide you with opinions that will help you steer your content towards the right direction.
Providing contact information is important because it gives users the ability to tell you their thoughts and opinions in a more private setting. A comment section is less appealing when users know that anyone on the Internet can see what they are saying.
If you have an email address or contact page URL on each of your profiles that someone can find easily, they will be able to share their thoughts in a way that makes things feel more like a private conversation, rather than a very public one.
Forum or group posts are a great way to create discussions within your own small community of followers and supporters. They can communicate amongst each other, and possibly work together to create solutions to problems without you even needing to get involved.
With this direct line of communication, you can create a post asking a question and direct all of your audience’s responses towards that one post. That way the thread and discussion can stay in one area.
When you go live on any social media site, you can actively answer people’s questions through the comments of the livestream. They comment on something, give an opinion or ask a question, and you can vocally answer that comment and carry on an interactive discussion with the viewers.
This brings a completely new personal edge to your brand. For example, on Instagram Lives, you can add another person to your livestream. This could be a follower, or someone with questions who isn’t quite sure about following yet.
You can converse vocally back and forth, and show the audience your confidence in both yourself and your brand. Many marketers are too shy to step up and engage in a public setting, so this will set you apart.
Surveys allow people to remain anonymous, which will promote full honesty, even if it seems harsh at times. It’s important to collect as much information from your customers and followers as possible, so that you know how to make quality enjoyable content and products that will generate more engagement and sales.
You could create a free survey on Survey Monkey or elsewhere, post the link on all of your social media pages, and wait for the answers to flood in. Gaining more data on your following will help you improve your content and also help you to understand what people are looking for with your brand.
This will also give you time to plan out how you want to address any specific questions and concerns that may appear frequently. You’ll be able to spot patterns and cater to the needs of your audience better.
In a world where every major event is recorded by hundreds of different media sites and channels, you can be sure that every public detail of something big will be online. In order to stay relevant with your audience, it is essential that you incorporate breaking niche news with your posts at the appropriate time.
If you post about some major event a week after it happens, it may not hold much value or weight anymore. To stay on top of things, you can get alerts from different sites that will keep you up to date on breaking news events.
Both Google and Apple News have a settings feature that allows you to turn on notifications for major events. This will prevent you from falling behind, and you will always be in the loop and aware of what is going on in the world, which you can then share with your audience, if it’s relevant to your niche.
It’s essential that you have all of the facts. Media misinformation is too common online, and that’s an issue you won’t want your brand associating with. Take your time when doing your research so that you can make sure that the information you are passing on is as reliable as you want your business to appear.
Posting incorrect information (especially if you’re in the health or finances niche) could cause your brand to lose credibility, which will affect both your reputation and business revenue as well.
Use sites that you can confirm are credible and reliable. Social media can be very split when it comes to politics and opinions, so you must make sure that you pull information from neutral and factual platforms whenever possible.
When you are on a specific site and are trying to decide whether or not to use the information that they have presented to you, there are a few things to look at. Check the date to make sure it’s current.
If there’s no date, the source may not be reliable. You may also want to do a simple Google search on the author to find out their credentials. Once you have all of the factual information, you can incorporate the big “breaking news” stories for your niche into the social media content you post.
Make sure that the news still has some relevance to the common content you post, so that your followers know that you are sticking to a specific niche. If you post all kinds of content, your followers may choose to leave because you aren’t posting a surplus of the type of content that they enjoy.
Being successful on social media is a matter of being aware of what content brings success for other creators. Although you should always strive to create original and unique content, learning what types of content succeed with your audience will help you create a blueprint for your own social media posts.
Try looking at various types of publications to gain insight for your own content, such as consumer and trade magazines. Consumer magazines will help you understand more about your target audience.
Since these magazines always focus on a specific niche interest, you can find the ones that align with your niche, and use them to learn as much as you can about things going on in the world of that topic.
You can also learn more about your niche and rising trends by reading the most popular trade magazines available. These publications are typically not for consumers, but for the brands and leaders who cater to those people.
There are plenty of blogs on the Internet that talk about niche topics. You can learn about trends or new ideas from other creator’s writings, and get inspired by their thoughts.
This is only to spur ideas in you, not to give you a content buffet to prey off of. Try to find blogs that rank high on search engines so that you can also create content that will drive searches straight to your pages.
Most of the YouTube channels that thrive focus on a specific niche that drives a loyal following in order to get subscribers as quickly as possible. When they have specific video ideas that succeed, you will be able to tell by the amount of views they get on that one video compared to others.
Try to make content based off of the videos that do the best on each creator’s channel so that you have all of the best videos on yours. For the ones you see faltering, analyzing it to see why they may have failed and whether or not you can do better.
Looking to other brands who fit the same category as you will never be a bad thing. When people view or research a certain topic, they’ll want to see some level of similarity.
Let other brands inspire your content. Some older and more successful brands can be utilized as a type of guide to lead you towards similar success, if you work to follow the blueprint that they have laid out. When you combine the slants of some of their ideas with your own, you’ll have great original content to post.
As more and more people with unique ideas become content creators, new trends are likely to take place more often. When a certain song, sound, idea, or joke is trending, you are likely to get more views and engagement for following along with this trend.
Finding new ways to create content while going along with a trend will also bring more views. People like new content, but they also enjoy the familiarity of knowing what type of content they are viewing.
There are many types of trends to look out for that will help you boost your engagement on most social sites. Seasonal trends are one. As the seasons go by, some trends start to appear annually.
There are many trends that take hold during the Christmas season, so it’s essential to be on the lookout. A lot of people take time off for the holidays, and with school breaks, more people will be on the Internet than normal.
And since everyone is always looking to participate in fun trending ideas, you may want to try creating your own seasonal trend. Seasonal trends could be about fashion, cooking, self-help, saving money, and more.
Using a trending song in the background of your video is a great way to drive a certain audience. If you like the song, then you will already have one thing in common with your viewers.
You can build quite a following if you can connect with a popular fan base of another artist. Some songs that begin to trend could be anywhere from fifty years old to a song that was released a day ago.
Songs become popular on social media for many different reasons, depending on current events or other trends that are going on. On TikTok, using a certain trending song or sound can help you get tons of new views and followers.
There are always new photography trends to try. If your brand has anything to do with fashion, beauty or art, using photography trends and adding a touch of your own creativity is a great way to keep things original while drawing in a wider audience.
Most of the photography trends that pop up are not for master photographers and editors, because many people have to be able to create the photos in order for the idea to trend.
Most photography trends include fun lighting and colors, unique locations, and vintage aesthetics. You can use photography in other niches, too. It can be used to make meals look delicious, to create beautiful self-help nature posters, and more.
Whether a brand has done something crazy and fun, or simply messed up enough to get people talking, there is always a way to make the most of their new attention. Talking about your own opinions, relating to the situation with experience, or making light of it with humor is a great way to weigh in on the topic while also bringing attention to your own business.
On apps that have a section for short videos, creators will choreograph dances to a popular song in hopes of it becoming the new dance trend. If it takes off, hundreds of other content creators will use the same song and dance, all crediting the original creator of the dance.
This is a great way to show off your fun side, and using both the song and dance will bring in new engagement as well. When a new show or movie takes off online and is widely discussed throughout several social media sites, there is always a reason.
There may be something controversial, funny, or simply captivating about the show. You can create content discussing your personal opinions and predictions for the show, any type of reaction to the show, and/or your overall rating.
If it’s a show that has grown popular partially due to the fashion and aesthetic, consider theming some of your content to create a similar aesthetic, and use hashtags and the description to show your intentions.
For example, the show Euphoria held a wide variety of an audience captivated for months as they released their second season. Content creators took to social media with outfits and makeup styles all inspired by the “Euphoria aesthetic,” something that has now trended for months, and helped many creators boost their engagement due to their creativity.
As you post content on different social media sites, it’s essential to show viewers why your content matters. One of the easiest ways to bring importance to your brand is to create content that ties in with things happening around the world.
Using current events will make your content more relevant and relatable. As different studies are emerging and new information comes to light, try to keep an eye out for anything that falls into your specific niche.
For example, if you are a self-help guru, you may want to incorporate new studies on mental health into your content, so that your information is up to date and as helpful as possible.
When online users know that they can depend on you to keep them informed on the topic you focus on, they will keep coming back, and bring others with them as well. You can use current events to widen your audience.
For example, if your niche focuses on sports, but your audience tends to stick with a younger age range than you prefer, you can work to change that. You could research studies or news relating to older ages and the benefits of a certain sport.
Bringing this to light could bring more age groups to your pages, and increase your typical demographic. You just have to search for content that you can use to bring in whatever audience type you are targeting with each post.
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Online Marketing report “Push Marketing” covers “Push notifications keep people up to date on your products and services, get them involved in your community, and reward customer loyalty. In fact, research has shown that a well-written and well-timed push notification can increase click-through rate by up to 700%!” Click “Push Marketing” to download (494 KB pdf) this free report.
Online Marketing report “Position Zero” covers “If you’re the first to appear whenever a prospect enters a highly-relevant search term, you’ll drive unlimited targeted traffic to your landing pages and quickly maximize exposure as well as help establish brand expertise. Position zero simply puts your content ahead of the pack.” Click “Position Zero” to download (809 KB pdf) this free report.
Working to increase your engagement and overall following throughout every social media platform can be time consuming. In order to be successful on social media, you have to treat it as if it is at least a part-time job.
To make all of the time devoted worth it, you can try different methods of monetizing your social media profiles. When you monetize your social media profiles, you are able to generate an income directly from it, depending on how much engagement you receive.
So as you continue to work on increasing engagement, the amount you get paid will increase as well. Some of the revenue will be derived from where you send viewers to (your own links or those you promote), while others will stem from the platform itself.
When you become popular online, it’s usually because of your style, your ideas, and your helpfulness. All of these things give you an opportunity to offer services to your following based upon your skillset.
There are many different product and services to offer your followers. You can offer self-help courses, depending on what your niche is. For example, if you are a fitness fan, you can offer a fitness training course, full of helpful tips and workouts to do over a certain time span.
Writing and publishing eBooks is sometimes easier than you may realize. It can be a nice way to generate a steady income, based off of sales. For example, if you write about entrepreneurship and working remotely, you could write an eBook that focuses on setting up an online business, with all of the details someone would need to know.
People often look online first for their questions to be answered, which may lead them right to your book. When people follow someone with a large following, it can often feel like they are joining a community.
To make things more exclusive, you can offer a membership to a different site (like Patreon) where you post special content that only members who subscribe can see. This incentivizes your followers to subscribe, so that they are a part of a smaller group who sees all of your content.
You’ll still want to post quality content on your public social media profiles, but you could tease your followers with shorter clips of your work, so that they have to subscribe to see the full process or clip of something you’ve worked on.
You can also set up your own membership site using a tool like AMember, and give buyers access to courses there. This allows affiliates to promote your membership, too and earn a commission.
If you are looking to get more personal than offering online courses, you may want to consider direct coaching. For example, instead of a fitness course, you could personally train some of your followers, and take them on as virtual clients.
You can work with them directly to help them reach their fitness goals. Graphic design work can be good, too. If you fall on the more creative side of content creation, you can offer your services as a graphic designer.
Brands are always looking to create a new look, and you can find a lot of clients by focusing on new businesses. On social media, everyone is looking to make a name or brand for themselves, so that they are noticeable and well known.
Your art concepts can help them with that. Freelance writing or editing is popular as well. Some people don’t have time to put in the basic work of creating written content for their websites or other social media profiles.
You can become a freelance writer or editor, and help other influencers with the basics so that they can focus on other things. When offering these products and services, you may want to consider offering a special discount code or coupon to your followers so that you can show them how much you appreciate them.
You can use your social media profiles to take your followers elsewhere with affiliate links. If you live stream daily, but have a solid following on a different social media site, you can post a link on that one, encouraging your followers to go check out your livestream.
The goal is to get your followers to increase on every platform possible, so that your audience is as large as it can possibly be. Affiliate links can also be used for separate promotions as well.
For example, Amazon storefronts or other brands that you work closely with will provide you with special links to share on your other social media sites. There are some things you need to know about affiliate links and their usability on popular social media sites.
Facebook will let you link directly in a post, but some platforms are banned from being promoted on Facebook. Your best bet would be to do a quick search on the platform you are about to promote to find out whether or not your Facebook post will get removed.
On Instagram, you can post links using the “Sticker” option. You can even edit the title of the link so that it isn’t just a random bunch of letters. The only way you include a link on your Instagram post is if you have an Instagram Shop, but it has to be a direct link to that merchandise item.
Otherwise, you are left with the option to include one link on your Instagram profile, which will fall directly beneath your bio. So most users simply say, “link in bio.” But if you routinely change that, then past posts will become outdated and people won’t be able to find the link.
You can send any link through the chat feature, and you can include link “buttons” on any photo or video, which you can then send privately, or post on your public Snapchat story. If you want the chats with links to last, you can save them as well.
TikTok does not allow you to include links in your posts. You can paste them into the comment section or description, but they won’t be clickable. You can link both your Instagram and YouTube on your TikTok profile. If you have a business account, you can include one link in your bio.
With YouTube, you can include links everywhere. You can put links on your YouTube banner, in your about section, in video descriptions, and even in the comments as well. They’re very flexible with promotions.
For sites that only allow one link somewhere on your profile, you can use Linktree to combine and organize all of your important links into one, so that your followers have one central link to use.
An influencer is someone with a large following with niche interests who attracts a specific crowd. Influencers can focus on any category – from fashion and beauty to fitness, marketing and more.
Any category that involves a hobby or passion can be a source to an influencer’s following and status. In order to become influential, you have to build an audience that is loyal and impressionable.
Creating a space for your followers to feel like they are a part of a community and family is a great way to improve engagement. Your followers will feel like your friends, so they will make sure to comment and watch your content, because they feel connected to you.
Your friendliness and attitude are important. If you are a positive force to watch, your following will only grow. People love to watch others talk about their passions. It’s inspiring, and can be quite powerful and moving.
Your audience is more likely to care about what you are talking about when they can tell how much you care. Let your passion shine through, so that everyone who views your content will know that you love what you are creating.
Let your audience know what you want and how you feel. If you want to become an influencer, you have to be someone who stands out, and who is never afraid to be themselves.
Speak your truth, stand up for yourself, and show the world who you really are. An audience will be drawn in to someone who is captivating and not afraid to speak out about their opinions and feelings.
Showcase confidence. If you are afraid to be yourself, and feel like your own insecurities might get in the way, the influencer life may not be for you. There can be some mean people on the Internet.
If you can ignore them and remain confident and strong, an audience will be drawn in by your love for yourself, and the way you present yourself proudly. It’s okay to feel insecure sometimes, and you can be honest with your followers about that.
But overall, confidence is key. Once you have a solid following, different brands that fit within your niche will reach out with offers and promotional deals. You can get paid to discuss their products and share them with your audience.
Some will send you products for free, while others will pay you and send you products. It all depends on the type of deal you work out with them. Make sure you know what you’re willing to accept when different brands come calling.
Several platforms offer ways to get paid directly for views. Once you hit 1,000 subscribers and 4,000 public watch hours, you can begin to monetize your videos on YouTube.
YouTube will place ads at the beginning of and throughout your videos, and you will generate revenue based on the amount of views you receive. It may seem like a slow process at the start, but once your channel hits 1,000 subscribers, things really start to take off.
Once your channel starts to grow into the thousands with views and subscribers, YouTube is more likely to push your content to the top of users’ homepages, helping your revenue snowball.
Using the creator fund, TikTok pays their creators based on the amount of views they get. This option does not pay very well, as most creators only get paid a few cents for every couple of thousands of views.
TikTok has also introduced “gifts,” which is a way to directly earn money from followers, mainly during live streams. So if you can get your followers to view your livestreams, you are more likely to generate money through the “gifts” function.
Snapchat content creators can submit their best videos and photos to Spotlight (a tab on Snapchat similar to TikTok’s public feed). If the Snapchat you submitted goes viral, you can receive a Spotlight Payout, depending on the number of views.
Once you know what social media sites to focus on to directly earn money from views, you’ll need to learn what attracts views. Using the right hashtags are essential. They help both YouTube and TikTok algorithms place you in the correct feeds, so that the people viewing your content are more likely to enjoy it.
Using trending or popular hashtags can bring in more views, especially with TikTok. If the hashtag is trending enough, sometimes it doesn’t even have to relate to your video’s topic.
People watch video content to be entertained during the entire video. So your topics should be exciting and engaging, in order to captivate your audience and keep them coming back for more content.
You don’t have to go and do anything crazy, but that can often be the type of content that thrives. An audience is entertained when the person they are watching is committed to entertaining them.
Humor is one of the best ways to win any audience over. Humor can unite people with differing opinions, interests, and personalities. This is a great way to widen the scope of your target audience.
When your content is funny, viewers will be entertained and interested the entire time. When you create content, always keep the current trends in mind. Focus on what topics and ideas are trending, and get creative with your own original content that can still relate to those trends.
When you incorporate both your own voice, and popular content, you will be able to build up your own influencer platform. Although generating as many views as possible is the goal in order to get these social media sites to pay you, you still want those views to be authentic.
The goal is to turn those views into follows and comments, so that you are also increasing your engagement. If you’re bringing in viewers who have no interest in your niche, it won’t help you grow your brand, so be honest with your content creation.
If you’ve done well on social media and your profiles have gained attention, you may want to consider making merch for your brand. This could be any type of merch that you want, like hoodies, t-shirts, tumblers, hats, etc.
When deciding what merch to make, consider your brand and what you want it to stand for. If you create content about fitness and health, you could come up with fitness goals and inspirational sayings to put on your products.
If there is a saying you always say to your clients, include that in one of your designs. The whole point of creating merch for your brand is that it is personal and original, and can be directly related to your brand.
There are plenty of sites that allow you to create your own print design. You can work with a graphic designer, or create your own designs. Once you have a general layout for your design, you can begin selecting the items you would like your designs to go on.
The goal is to give your followers as many options as possible, while still being able to afford the whole process. You could ask your followers and poll them on what items they would prefer, so that you don’t end up wasting any money – or just do print on demand.
Once you have a layout of your catalog, you can create an online store using an eCommerce platform. For merchandise sites, most content creators use Shopify. Shopify is easy to use, and they have many templates for content creators who just want to sell a smaller selection of merch.
Squarespace and Wix are also great platforms to use. It all depends on what type of products you want to sell, and if you want to turn your store into something that sells more than just personal merch.
In order to encourage your followers to purchase your merch, you may want to offer a limited promotional code with a discount, just to get things started. Showcase your merch in your videos, so that people can see the clothing or other items being worn.
This helps them visualize what it would look like on them, which can push them to purchasing the clothing. If you choose designs that are related to an inside joke you have with your audience, you are more likely to sell your merchandise.
People like to feel involved and special, especially when it comes to being a part of a community. They will often request that you put out certain merch, so pay attention to comments and requests.
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As society increasingly takes their business online, appearance on any social platform matters for your brand. Social media is a tool that can be utilized to draw in a larger audience, shape your brand’s vision, and build a repertoire with other brands and content creators.
When you take the time and effort to make the most out of the opportunities that social media brings, you will be able to watch your business grow and expand as you dominate the competition.
Social media allows you to control the vision for your brand. You can decide what color schemes to showcase and how you want to advertise your products and business. Social media also allows you to choose your target audiences by shaping the appearance of your business online.
For example, if you want to focus on the younger generations, go for trending aesthetic color patterns and use language that is popular on TikTok and other social media sites. Social media allows you to fit in with other businesses and grow with them as you see fit.
Entrepreneurs get to decide how consumers perceive their business. Pushing for a certain look that will bring a certain audience is a great way to thrive in the social media world.
Niche appearances and trending topics are typically successful ways to find a specific audience. From there, you can start to branch out in order to build up your following. Once you’ve begun to pave a path in the media world, you can focus on personalizing your brand and engaging with your audience.
Without social media, consumers are left to make their own assumptions and opinions, while deciding what kind of brand your business really is according to them. The whole point of a brand or business is the fact that it has been set apart from the competition in its own unique way.
In order to stand out, your brand needs an online presence. If consumers hear of your business and go to find your information online, it is essential that your social media sites are what appear first, along with your domain – not someone else’s blog or social profile discussing your brand.
Social media allows you to control the narrative. If you get one crazy review and that is all that shows up when someone searches your brand on Google, they are likely to take their business elsewhere.
Without spamming an audience online, you want to showcase your business and what it has to offer. Finding subtle ways to generate a growing flow of traffic will be the best route to take when looking to produce more sales for your brand.
Links are essential if you want to create a direct path for consumers from social sites to your brand’s site. Without it, some people will not put the effort forth in order to find your brand and shop from your business.
Put the link to a certain product or your main site URL everywhere you can think of, without forcing it onto consumers. Any social media bio you have is a great place to start, so that you can always refer to your business link being in your bio.
When you are pushing a certain product, it’s important to remember that people don’t want to buy from you just because of the product you have. They want to relate to you, and feel welcome on your page or channel.
As you create content, try to find angles that are relatable, inviting, and inclusive, so that your followers feel involved. When your followers can see you as a friend, they will trust your business and have no problem recommending any of your products to their friends.
If people aren’t quite ready to trust your word on your products, show them the efficiency of the products. Record videos of you trying or using your products to physically show why they should choose your brand.
Review them yourself, and allow consumers to see how passionate you are about your work. If you are in the right monetary space to do so, consider paying other content creators to review your products as well.
Have your followers pick out different products that they want to see you try. This is a great way to generate engagement because you will be showcasing products while also listening to your followers and interacting with their wants and opinions.
It will also give you insight on what products are more liked and what they don’t enjoy seeing on your channel. Sometimes all someone needs to see is a product in action in order for them to go straight through your link and make a purchase.
Promoting someone else’s product that goes hand-in-hand with your products or niche content is a great way to generate traffic to both of your businesses, making the transaction a win for both brands.
On Instagram, you can add tags to your photos that create a direct link to the product(s) you are posting about. This is a simple way to make things easy for your audience, so that they can go about purchasing the product without having to look it up on another site.
When choosing where to spend your time and money, you will want the business and products to be worth it. Engaging with your audience creates a personalized relationship with customers, where they feel like they are giving money to a person who cares, rather than a cold business with no friendly faces.
There are many ways that social media can be utilized in order to engage with your target audience. Reply to comments. When you respond to comments from different people consistently, it will make your business appear friendly and welcoming.
Replying to every comment, even if you only say one word or send one emoji, will boost your reputation as a brand and content creator. Each time someone gets a response, they will be more likely to follow you if they weren’t already, and communication will bring loyalty from supporters who plan to stick around.
Listen to consumers’ ideas. Even if you work with a group of people, you may not always be seeing products from the perspective of someone who constantly uses them. If customers have advice or ideas for your business, it may be wise to stay open-minded.
New ideas could bring new business to your brand. Adding new perspectives to your business will help you improve things for your current audience, and widen the circle to a larger group of consumers.
Utilize hashtags. In order to bring your audience to your accounts and posts, you have to end up on the right algorithm. A lot of social media sites tailor their users’ homepages to fit the interests of that specific user.
Using hashtags that are solid keywords for the topics you are focusing on is a great way to push your content out into the world. Some users will follow certain hashtags, which raises your chance of showing up in their home feed.
People only want to view the content that interests them, so make sure your hashtags fit appropriately with your products and business. Don’t use random hashtags that are irrelevant to your business in a desperate attempt to get more eyes on your content.
Utilize algorithms. Although hashtags help, there are plenty of other things to do when trying to push your content towards the right direction. Descriptions are always helpful, especially when they provide detailed information on what the post is about.
For video content, captions will make it easier for the search engines to understand what your video content is about. Always make sure your title covers the exact thing you are posting about, so that viewers know what to look for.
Create images and graphics for your content. Curating your content so that it fits a certain aesthetic is important for engagement. People enjoy content that is pleasing, and it will always draw in new followers.
Take your time creating each post so that your hard work shows, and people know to take your business seriously. Become more than a brand, too. When you engage with your followers and other people on the Internet, you are able to personify your work.
With social media, your business becomes more than a title when people get to know the person who runs it. Without social media, you have to go with outdated methods of promoting your business that may not be successful anymore. Consumers are looking for easy access and comforting advertisements.
Working with your competitors is the perfect way to build a larger audience from a specific niche. You may even be able to bounce ideas off of each other and build your brands together.
Promote a product together. If there is a specific product that you both want to focus on generating sales for, you can both map out some plans for different content to create. That way, you’ll both be promoting it at the same time, which will generate a surge of people going to check out this product, especially if you both have a solid following.
People love to see creators join together, and will likely trust two opinions over one. Or, promote each other’s brands. Even if you don’t promote each other’s brands at the same time, making a plan to promote each other will bring your audiences to each other’s channels.
If you both have a business that follows similar topics and targets a similar audience, you can only benefit from sharing an audience. Giving a shout out to another brand will also make your business seem friendlier.
If you aim to only lift others up, then this is the route to go. Competition can be collaboration if all parties are willing. You can also create a product together. If you both sell a crafted product (example: digital art), get together with another artist and collaborate on a project together.
Combining both of your talents is a great way to generate revenue on a unique project. And if you film and photograph the creative process, you’ll have plenty of content to show your followers.
With social media, it has become much easier to work with other businesses and creators that live many miles away. You can communicate and create even through distance.
For example, you could run a small online business where you create wedding invitations through graphic art. You come across another business that creates cards from recycled materials.
Working together, you could create a unique item by combining your products. You can always promote each other’s products while promoting your own, too. Promoting other brands will help you build a relationship of trust with your followers, if the brands you are promoting are useful and dependable.
To bring things full circle and give your own product some of the spotlight, you can promote both products at once. For example, you could be an artist who paints on water bottles.
You could collaborate with a creator that crochets fun water bottles holders. When you create content to promote their brand, you can also showcase your own by showing how the two products look together, and how efficient they are.
Make content together to combine audiences, too. One of the best ways to grow your social media platform is to create content with other people. The world loves to see groups of happy people, who love what they do.
Meet up with people who share your passions, so that you can all work together to promote each other. Keeping an open mind and seeing competitors for how they can help you, rather than feeling threatened by them, will benefit you and your business.
With social media, you can bring your work to creators from all over the world, and work together to build up your businesses. Some people do it by demographics, such as women-owned businesses, and that might be an angle to take at times, too.
Social media has created what we call “influencers.” Anyone can become one, and anyone can make a career as an active influencer. To be one, you have to have a large platform with a lot of followers.
Your content has to be engaging, and your followers need to be loyal. These influencers can then make a living posting content to get views that from social sites paying them through a “creator fund.”
They also accept brand deals and will promote businesses throughout their posts, since they have a large audience that trusts their opinions. There are many ways that you can work with influencers in order to grow your business.
Send them your products for a haul video. Some creators in the fashion, beauty and other niches worlds will make realistic try-on hauls where they try on about 3-5 different pieces of clothing or accessories from a brand that sends them their products.
It allows viewers to see what the items look like on a real moving body, and help them determine whether or not they would be interested. If you can find creators that you know will enjoy your products, try to work out a deal with them.
The more they love your products, the more successful each post will be for your brand. You can have make-up hauls, toy hauls, prepper hauls – it works for just about any niche!
Send them a single product to review. If you are trying to stick to a budget and can’t send several products to influencers, simply work out a deal to send them one product for them to review.
This will probably lead to them doing a detailed review video of your product, which may greatly influence the amount of traffic that goes to your business site. This gives you the opportunity to pick a piece that you know will thrive with that specific creator’s audience.
It’s important to be cautious with who you work with. Some influencers take brands for granted and don’t always uphold their end of the deal. Try to research with a few other businesses to find out which influencers are the most reliable.
Pay them to promote your product or brand. If you can afford to, paying an influencer to promote your brand is a great way to gain exposure. You can make sure that there will only be honest remarks and reviews over your business, and you will be able to work on an official brand deal.
Influencers search for brands that are willing to pay them, because they usually aim to live solely off of brand deals and promoting other businesses. But newer influencers will do them for a free product.
Use influencer takeovers. An influencer takeover means that you allow a certain influencer to run your social media accounts for a few hours or a day. They will post content that promotes your business and discusses what your business is about, but through the lens of a popular influencer looking in.
Their loyal following will focus on your social media accounts the entire time, since it’s where their favorite content creator is posting. This is another way to drive traffic straight to your brand sites from a trustworthy source.
Although it may be more expensive than you anticipate, working with an influencer is a great way to drive new and unique viewers to your domain. Content creators can influence their following and push them to buy your products, which will help you build your brand and business.
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