To optimize your ranking on search engines, it is imperative that your chosen domain name is SEO friendly. In addition to URL structures, the domain name is an essential element for SEO. Optimizing your domain name for SEO is crucial in expanding the visibility of your domain, as well as boosting your ranking and click-through rates. Better ranking on search engines and higher click-through rates enhance your PA and DA and thus boost your domain’s trustworthiness among potential clients.
In order to rank highly on SERPs, it is imperative to select a domain name or niche that is likely to pique the interests of your target niche and thus boost engagement. Essentially, SEO is central to page ranking and as such, your selected domain name should be optimized for higher ranking in SERPs.
1 Maximize on processing fluency (pronounceable)
2 Optimize typing predictability of your domain name
3 Select a catchy domain name
4 Shorter domain names boost SEO
5 Domain keywords are SEO savvy
6 The .com domain extensions are memorable and good for SEO
7 Use intuitive and simple domain names
8 Maintain a single domain and subdomain for higher ranking
9 Avoid hyphens and numbers in the domain name
10 Check that the name is case sensitive (capitalized words compromise ranking)
11 Avoid trademark typo domains
12 For country targeted domain names, include country-specific ccTLD
13 Consider purchasing aged domain names to optimize your ranking
14 Penalized domain names have lower to no ranking
15 Repeated letters in your domain name affect SEO
16 Consider broad keyword domain names where applicable
17 Select names that appeal to your target niche’s interests
18 Avoid domain names that are similar to existing popular products
19 Check the history for older domain names
20 Evaluate whether a domain was previously penalized
21 Analyze whether a domain was used as a parked site
22 Avoid domain names with previous backlinks from spam, low quality, and malicious sites
Notes:
- Trademark typo domains will compromise your ranking on search engines especially when you are competing with big brand and highly competitive domain names
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