When it comes to finding your success, you may have been told that you need to set yourself apart in order to compete with others in this industry and in your niche in particular.
But many newcomers have no idea how to set themselves apart, when they’ve been taught to emulate others and how they operate online. Unfortunately, most newbies will simply become cookie cutter replicas of other marketers and will never achieve their goals.
There are many different ways to set yourself apart from other niche leaders. You have to think of it from your customers’ point of view. They don’t need two or more of each person teaching them the exact same thing, the exact same way.
What they need is a variety of leaders to choose from so that each person can elect to learn from an individual whose style and deliverables match with what they need. Start by allowing your personality to shine through.
Don’t try to act like someone else. If all you see in your niche currently are leaders who are serious and somber, don’t be afraid to be your fun an engaging self. You may find that this is exactly what the audience has been waiting for, but couldn’t find yet.
Another way you can be a unique leader within your niche is to adopt your own style when it comes to how you disseminate information. You will find that some people simply give their audience a set of chapters or modules to learn from.
You might come up with a different way of teaching that includes offering step-by-step instructions, a challenge they can work through, or an over the shoulder case study for them to learn from.
Take a look at what your competitors are using for their media format. Most of them will probably be utilizing text to deliver their lessons. You can set yourself apart by selling products that are created using video or audio files.
When it comes to video, you can even differentiate yourself further. If other leaders are simply using slide presentations in their videos, you might try putting yourself on screen or using a screen capture method as you show yourself going through certain steps.
Other ways you can set yourself apart from the rest of the crowd are by simply showing up to serve your customers well. Many online marketers and neglect their customers’ needs and refuse to step up can handle any issues that may arise.
You can even make it a habit to investigate cutting edge trends and new ideas so that you are always at the forefront have your niche, presenting information to your audience before others have had a chance to investigate it.
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