You can use the power of influence to persuade more customers to buy your products and services. There are influence tactics you can use in face to face situations and online. Using influence is one of the smartest ways to increase your sales.
The first thing to find out is why people buy from you. You will probably be surprised by the answer. It could be the quality of your products and services, the reputation of your brand, the pricing of your offers and so on. All of these things are influencers to your customers so make it your business to identify the main reasons for purchases.
Use Emotion to Influence Customers
Appealing to people’s emotions is a great way to influence them and turn them into a customer. You can also add logic to your communications as people tend to make purchases based on emotions and then rationalize them afterwards using logic.
But nothing trumps emotion when it comes to driving product sales so think about how the purchase of your products can make customers feel. Will they make them excited? Will it make them more proud? Will it give them one up on the neighbors?
6 ways you can make a Customer buy from you
There are 6 influence tactics that you can use in your business every day to increase your sales. All of these are effective and easy for you to implement so please read and absorb and start taking action today.
- Make them feel special
Whether you meet potential customers in person or sell products and services online you need to make them feel unique and very special. Adopt a friendly attitude with your potential customers and show that you are interested in them and that you care.
If you sell online then create a video that welcomes visitors to your site. Tell them that you know they are unique and that your products and services will help them. Use convincing copy to make them feel very special.
- Provide a great deal of information
You need to build trust with potential customers and one way to do this is to furnish them with a lot of information about your products and services and how they will help them. A lot of people like to have all of the information possible before making a purchase so give it to them.
- Get Customers involved in the process
People will only purchase from you if they believe that they are making the decision. So involve your customer in the process as much as possible. Ask them what they think and what other features would help them for example.
- Use the Power of Stories
Tell potential customers why you started your business. Create a compelling back story that you can tell them when you meet them or add to your website. Stories are a very powerful way to influence so use them to your advantage.
- Make Commitments and Deliver
Make a commitment to your customers that they will receive your product in a certain time frame and ensure that this happens. If you commit to providing more information then follow through on this.
- Commit to High Service Levels
Make it known to potential customers that you are passionate about delivering the highest levels of service. If they have any issues or questions respond to these quickly. Keep your customers informed every step of the way.
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