Procrastination is the Achilles’ heel of most marketers. Being your own boss is both a blessing and a burden, and you’re in control of how much of each you allow. On one hand, you gain the flexibility of working whatever hours you want, taking off when you want, and focusing on whatever projects bring you personal satisfaction on a day to day basis.
The drawback of being your own boss is that, since you are in control, you don’t have anyone breathing down your neck and telling you that you have to get your projects done.
You are able to put them on the backburner until a later date, which sometimes never rolls around. If you are the kind of person who simply labels yourself as a procrastinator, then you are letting yourself off the hook and doing yourself a disservice.
You have targeted yourself as someone who is unable to work as an effective employee. Instead of belittling your own efforts, give yourself credit that you can power through your obstacles and get to the finish line.
Learn how to properly deal with the desire to be a procrastinator. For example, instead of shoving a project to the side because you want to avoid it, arrange your time so that you get the hard part out of the way at the beginning of your day.
This helps you avoid the shame, guilt, and frustration of putting things off. You can also devise a time management system that allows you to have frequent breaks whenever you are working on a particular project that you wish you could procrastinate on.
For example, what is it you normally do when you are procrastinating? You might be the type of person who starts binge watching a show on Netflix. Instead of forgetting about the entire project for the rest of the day so that you can devour a show, alternate between the two until you complete the project.
You can allow yourself to watch one episode, one scene, or a certain number of minutes of a show in between each item on your task list. If you are writing content, then you might alternate an activity with every page or chapter.
You want to begin seeing yourself as an accomplished individual and not someone who simply abandons projects in midstream because you don’t feel like facing the work involved.
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