Video is one of the most underutilized aspects of internet marketing. They say that a picture can tell a thousand words, so just think how many words a video must tell! Not only can you convey more information through a video though, but it will also be more engaging, more emotive and persuasive and much better at quickly grabbing attention.
Video also gives you a lot of new marketing opportunities – allowing you to build a following for a brand through YouTube, to embed a different kind of media on your website, or to grab attention on a sales page by telling people in person why they should buy your product (oh and letting people get to know you is one more benefit of video marketing).
The only problem? Video can be seen as a bit fiddly and complicated compared to a lot of other forms of marketing and this can make it off-putting as a potential time investment.
So the question is: what shortcuts and strategies can you find to make the process of creating marketing videos that much faster and smoother?
The Hardware
A good place to start is with the hardware. By getting the right camera and the right mic etc., you can save yourself a fair amount of work.
A good camera for video marketing for instance should be one that has a flip screen so that you can see yourself in the shot before you hit record. It’s extremely frustrating to film a whole video only to learn the top of your head was cut off!
Also useful, is to find a camera that has a microphone jack or a USB for a microphone such as the Blue Yeti Snowball. This will allow you to record crisp audio directly onto your video, rather than having to record the audio separately and then sync it up.
Getting a decent tripod, lighting rig and boom mic stand can all help too, as they allow you to quickly set things up in a way that will produce the best quality footage.
Two more tips: clap at the start and end of each take and double clap when you get it right. This will make it easier to edit your footage (because you can see the spike in the audio). Secondly, keep a space in your home with a good backdrop and everything set up ready for filming. Then you just need to step into shot and start recording!
A Quicker Way
Don’t want to go on camera?
Find that this all still takes too long? Then you could consider making videos as slideshows instead! You can actually save PowerPoint presentations as MPEG files and then simply record over them. This means you now have no need to record yourself and you can make videos much more quickly. This type of content is perfect for sales pages too and is something that web users have come to expect on such pages, lending your site an air of professionalism.
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