Launching a product is a great way to ensure you build some massive momentum for your product when it goes live. Rather than quietly releasing the product you worked so hard on to zero fanfare, creating a product launch allows you to get people talking about your item and excited for it prior to the big day it goes live. This can cause a real explosion of sales and significantly enhance the success going forward.
The key to a good launch is knowing how to go about promoting your product and making it sound exciting. But what’s actually just as important, is the product itself and the way this marries with your marketing activities. In short, some products are simply more conducive to a big launch than others. How do you make sure that yours is?
Make it Mysterious
One of the best ways to make a product more interesting is to release only a small, tantalizing amount of information about it. This is something that you can see when you look at any other product launches – whether that’s a film, a smartphone or a computer game. Prior to the official announcement, there will always be a drip-feed of information first. That might include some leaked footage, some photos or just a few quotes from members of the team. Either way, this gets people speculating and talking and it makes the product seem significantly more interesting as a result!
Tap Into Dreams
Another thing to ensure, is that your product is able to build a big emotional response. How do you do that? By tapping into the dreams of your audience. Some of us wish that we were fitter, healthier and stronger. Some of us wish that we were rich, or highly successful in our love lives. A great product is one that promises to deliver in an area like this.
Provide Extras
Another tip is to provide extras and to make sure that your product is more than just an ebook, a course or a seminar. The more value you pack in, the better the deal will seem and the easier it will be to get excited for. So don’t just sell an ebook – offer free videos, reports and more to make it all the more interesting and to make it seem like an ‘ultimate package’. Using wording like that can also help a lot to make your item seem more desirable.
Related Information Products –
Holy Grail Copywriting – Learn to Write Profitable Sales Copy
Super Affiliate System – John Crestani’s Auto-webinar Free Workshop