After creating your pins, ad groups, and campaigns, always ensure you have a regular schedule and calendar for your content. A content calendar basically contains schedules of your posts, upcoming events regarding your Pinterest account and ads, and content updates among other related activities.
Creating a content schedule and calendar for your Pinterest ads guides you on the appropriate times to post your content and the appropriate frequency for your post. A schedule further enables you to understand your audience better in terms of their activities on Pinterest, as well as active days and most active times during the day to post content for higher engagement.
At its core, a content calendar is instrumental to your Pinterest ads in that it helps boost engagement and by extension increase traffic to your site.
This checklist is a how-to guide for creating an effective schedule and content calendar for your ads.
Goals and Content
1 Determine your goals and objectives for posting
2 Set a practical and achievable content ratio
3 Include the preferred duration for posting
4 Set the topic for the ads
5 Decide on the type of content to be posted
6 Set dates for publishing
7 Create schedules for publishing posts across platforms
8 Use the calendar year as a base for your schedules
Frequency, SEO, Reviewing and Time Limits
9 Determine when your target audience is more active on Pinterest
10 Set time limits based on audience activities
11 Set posting times based on your audience’s time zones
12 Set a posting frequency
13 Check that green content is always at hand
14 Make the calendar and schedules flexible to accommodate changes
15 Schedule time for ad reviewing and monitoring
16 Constantly review and update your calendar
17 Set time and date for SEO strategy
18 Stick to your schedules activities for consistency
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System