Creating A Landing Page For Your Domain > Domain Flipping Checklist 17

By | February 21, 2022
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In order to notify potential buyers that your domain name is on sale, it is crucial to create a landing page for your domain. An ideal landing page for your domain name should be simple, clear and direct to the point. In addition to notifying potential buyers that the domain is on sale, the landing page should also contain a ‘contact us’ form that provides your contact info to buyers who wish to contact you.

An effective landing page is likely to improve click-through rates and engagement. Ensure that your landing page is not complex and complicated to optimize the effectiveness of your ads. Also, it is advisable to ensure that data on your landing pages aligns with your ads to minimize errors, which might otherwise compromise the effectiveness of the landing page.

Here are tips and factors to address for creating an effective landing page for your domain.

Part 1 – Landing Page Optimization

1 Include the value proposition of your domain name

2 Check that the landing page is mobile-friendly

3 Include a clear call to action

4 Shorten contact forms on your landing page to boost engagement

5 Include your contact info in your landing page

6 Personalize the landing page to appeal to your target niche

7 Create urgency in your landing page

8 Include social proofs

9 Include a tagline in the landing page

Part 2 – Compliance

10 Include appropriate privacy terms and conditions in the landing pages

11 Check compliance with editorial requirements therein

12 Ensure that graphics, images, and content in the landing page comply with Microsoft requirements

Part 3 – Landing Page Content and Quality

13 Include pricing in the landing page

14 Consider A/B testing features in the landing page

15 Check that distractions have been removed from the landing page

16 Review and ascertain ads relevance

17 Include a how-to guide for purchasing your domain name

18 Consider using analytics and tools to evaluate your landing page

Notes:

  • Consider using tools such as Instapage and Unbounce that have built-in analytics to evaluate your landing page’s effectiveness
  • Consider using software with drag and drop features to develop your landing page

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