Topic Ideas: Please note, these are simply topic ideas…not necessarily titles for your content. We didn’t include the titles as you probably want to make them as unique as possible to stand out from the crowd.
1. What copy is and what it isn’t
2. The different types of copy
3. The building blocks of great copy
4. Determining the purpose of your copy
5. Creating an irresistible offer
6. Listening to your audience and hearing what they say
7. Beyond keywords – tips for writing great copy
8. Tips for understanding your audience’s needs & wants
9. Writing to sell vs. writing to communicate
10. The importance of sub headings
11. Using transitions in your copy
12. Features of effective headlines (message should be unique, create a sense of urgency, be useful to the reader, be specific)
13. Successfully addressing the “What’s In It For Me?” question
14. Common headline mistakes
15. How humor or being too clever can backfire
16. Features vs. benefits (what’s the difference, which is more important, etc)
17. Crafting your copy: You vs. I
18. How to create emotional excitement
19. Strategies for crafting beefy copy without being wordy
20. Adding finishing touches to your copy
21. How to write effective teasers (like for tweets, FB and other social media sites)
22. Why swipe files are important
23. Tips for creating great swipe files
24. The importance of a great introduction
25. Tips for successfully closing your article
26. Tips for crafting a great call to action
27. 5 Ways to improve your copywriting today
28. The art of rewriting copy (if you have copy that sells well, use it as a base for other copy projects)
29. The #1 sales page killer (dull copy) – and how to avoid it
30. Persuasive words and phrases to use in your copy
31. How to format your sales copy for maximum impact
32. Where to find copywriting inspirations & ideas
33. What you can learn from your competitors copy
34. How to write persuasive website content
35. How to optimize your copy for search engines
36. Illustrating problems and solutions through the written word
37. Effective ways to conduct topic research
38. Tips for turning your research into new ideas
39. How to create motivational copy
40. How to make your copy more readable
41. Techniques to ensure your email is opened
42. Tips for optimizing your web page title and meta tags (make them unique, keep them short, ensure they appeal to real people)
43. Characteristics of great copy
44. Tips for optimizing signup forms (only ask for needed information, put form at top of page, avoid captcha, be clear on how you will use their info, use compelling CTAs)
45. Short vs. long copy (pros/cons, which is better, etc)
46. Pre-writing checklist (what to gather before you start writing)
47. Content vs. copy
48. One simple way to boost conversions (adding a P.S. at the bottom. Include tips for writing good PS’s, maybe a few samples, etc)
49. Testing your copy to increase conversions
50. 3 things to improve conversions (make your site accessible, easy to use and have clear CTAs)
51. 5 Conversion killers (clunky sentences, leaving questions unanswered, disconnected images, weak CTA’s, focusing on features instead of benefits)
52. Understanding the AIDA formula (attention, interest, desire, action) & how to apply it
53. Creating copy for different stages of prospect awareness (the newbies, intermediates and advanced users)
54. How to build trust and increase sales by being clear, open, honest and memorable
55. Writing for prospects vs. writing for customers (customers already know and trust you so you can be more direct, whereas you have to do more educating with prospects)
56. What kind of copy should you write? (stories/secrets for total newbies, benefits & anxieties for those who recognize the problem, claims and proofs for those searching for solutions, discounts and deals for attracting new people to try your products, direct information such as short product details and pricing for loyal customers)
57. Making use of OTOs & related products (offering these can boost conversions)
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