Images add plenty of value to a website. Photos can make the difference between potential customers choosing to buy your products or not. Images help put a face to your brand or website. They help tell your story. The only downside to using images is that these are usually heavy files. If you’re uploading images… Read More »
During your overall content creation strategy, do you ask yourself before spending time on any piece of content whether or not it is scalable? It’s a good idea to consider this issue. This doesn’t mean you shouldn’t create some content that can only exist in one format, but it does mean that you might want… Read More »
Today, consumers are more educated than ever. They also access information in various ways from their mobile device and their PCs. If you want to keep your customers as well as attract new customers, it’s important to think about each customer’s experience so that you can create a positive experience from end to end. It… Read More »
You have created your website. You like the look of it and you are satisfied with the outcome. But what does it look like to the rest of the world? The problem with the internet is that each browser is going to show your website differently, which is why it is so important to test… Read More »
Keywords are critical to the success of your website. You should have between 20 and 40 keywords/keyword phrases to ensure you have chosen a broad enough topic to build a successful website on. When you pick the keywords that are most profitable, you can bring the right targeted traffic to your site. Expanding your keyword… Read More »
So you’ve decided to make a presence on the internet for your business or profession – good for you! The fact is, the world revolves around the internet and it offers you a great way to stay connected with existing customers and build new customers. Don’t worry, building your own website isn’t as difficult as… Read More »
Every day tons of people start a website in hopes of making extra income online. You need to be ready to put in a considerable amount of work, learn how to bring targeted traffic to your site and then turn that traffic into paying customers. Should you Choose a Free Website? Choosing a free website… Read More »
Internet Marketing free ebook “Monetizing and Utilizing Your Websites” looks into: Google Adsense Sites and How They Work, Discovering Clickbank Products, The Power of Affiliate Sites, Fast tips on Article Marketing, Social Media Marketing Unleashed, Using Multi-Level Marketing and more. Click “Monetizing and Utilizing Your Websites” to download (1.0 MB pdf) this free website design… Read More »
How do colors and graphics affect your website? The effect is a bit like an office. Imagine a client coming into your office. Before they even have a chance to gauge your business or your character, they’re already making judgments based on the cleanliness and design of your space. Your colors and graphics work in… Read More »
A website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate… Read More »
Website Design ebook “Guide to Setting up Your Service Business Website” covers: Top Reasons Why Your Website is Important, Why You Need Self-Hosted WordPress, Website Tools that make it Easy, Why You Must Build a Mailing List, Important Elements for Your Service Business Website, Pages to Include on Your Service Website, Tips for Writing Effective… Read More »
Credibility matters. Your website is the only connection your prospects have to you. They don’t know if you are trustworthy. They don’t know if you know what you’re talking about. Yet, when you can establish that you’re a credible company and resource, then you’re golden. Why? Because people buy from companies they trust. They recommend… Read More »
Your landing page is important. Quite often it’s the page that most visitors come to first. It’s the page you may generate links to. It may also be the page that the search engines pay the most attention to. Therefore, it makes sense to make sure your landing page is as well designed as it… Read More »
Testing is one of the most overlooked business tasks. Without testing, you cannot know what tactics and actions are most profitable. Testing tells you which headline works best. It tells you which ad delivers targeted traffic. Testing tells you what your prospect’s priorities are. It tells you where to place you most important information on… Read More »
What are your website goals? Do you have any? Presumably you want to make money, but how? Does each page on your site have a goal? If so, does the goal of the page also support your ultimate website goal? Your website goals might include: * To sell a product * To sell a service… Read More »