A call to action button persuades your audience to take a particular action on your ads or content. An effective and compelling call to action is instrumental in lead generation. Further, when optimized, your CTA helps in targeting ideal audience for your content thus boosting traffic and by extension boosting sales. When setting up your… Read More »
Pinterest has more than 400 million active users and this makes it a strategically ideal platform for marketing brands. Pinterest ads are much more effective compared to other social media ads in the sense that Pinterest ads target users searching for that particular product and as such, they do not need much persuasion to purchase… Read More »
Pinterest is to a bigger extent a visual platform and as such, it goes without saying that your images and graphics need to be of the highest quality for optimal performance and results of your ads. For your content to stand out on Pinterest, your images and graphics must be highly attractive and eye catching… Read More »
Just like you would in other marketing platforms, start out by creating your campaign on Pinterest. A Pinterest ad campaign is categorized into three levels namely; the campaign, the ad group and the ad, with the campaign being the highest in the hierarchy. The first step in creating your Pinterest campaign is developing a campaign… Read More »
Growing an engaged community is a sure strategy towards building your brand. It is essential to create working relationships and rapports with your ideal audience on Pinterest in order to garner growing exposure for your business/brand. While strategies such as pin and board optimization, keyword searches, and audience targeting are instrumental in building leads, traffic,… Read More »
Pinterest has a high domain authority and this significantly contributes to the platform’s ability to drive higher traffic. In order to take advantage of Pinterest’s growing traffic, your focus should be to create pins that appeal to your target audience including your followers and non-followers. Unlike other social media marketing platforms, Pinterest marketing does not… Read More »
One of the advantages of Pinterest pins is that they can be re-pinned severally to continue driving traffic to your site long after the pin is initiated in that they continue appearing on people’s feeds and search results. As such, it is essential to ensure that the pins are optimized to cement their impact even… Read More »
If you want to market your products to a younger audience then there is no doubt that TikTok provides you with a great opportunity to do this. With more than 500 million worldwide users it has surprised many with its fast growth. To get the best out of TikTok you need to know what you… Read More »
After creating your pins, ad groups, and campaigns, always ensure you have a regular schedule and calendar for your content. A content calendar basically contains schedules of your posts, upcoming events regarding your Pinterest account and ads, and content updates among other related activities. Creating a content schedule and calendar for your Pinterest ads guides… Read More »
Tracking user or target audience activities and engagement with your content is an effective strategy in that it helps in creating targeted campaigns, understanding your target audience’s preferences, as well as in ad retargeting. The Pinterest tag, is a piece of code that allows Pinterest to track targeted users, as well as visitors’ activities and… Read More »
Many businesses are now turning to Instagram for new leads and customers. The platform is undergoing significant growth and using Instagram Ads is a great way to reach people that other methods can’t. But a lot of people make mistakes with Instagram Ads so we want to highlight these mistakes for you so that you… Read More »
Instagram Story Ads were only introduced in March 2019. This caused a lot of excitement among advertisers as the story format is very immersive. Around 50% of brands that use Instagram have made story posts. Time spent on Instagram rose to around 28 minutes when they introduced the story format. What are Story ads? Stories… Read More »
A Pinterest board is a feature that allows users to store, sort, upload and save graphics, images, and videos into collections referred to as boards. As such, a Pinterest board is a collection of individual pins that include a variety of styles and formats that range from secret boards, protected boards and group boards, which… Read More »
A Pinterest pin is a visual representation of an idea or product that people bookmark and save on boards for later use. Pins include a link, description, title and an image and they can be saved by other users on their boards. Compared to other social media posts, pins are more effective in the sense… Read More »
Selecting your audience on Pinterest is the first step in Pinterest marketing. Audience selection is crucial to your marketing in the sense that knowing your audiences and where to find them greatly impacts the performance of your ads. Audience targeting on Pinterest is broad and ranges from site visitors, actalike audiences, customer lists, as well… Read More »