The email address is the holy grain of internet marketing. Once you have someone’s email, they are many, many more times more likely to buy than a one-time visitor. Unfortunately, visitors today are much more reluctant to hand out their address. People simply get far too many emails in this day and age to want… Read More »
Free Email Marketing info ebook “Email Marketing Blast Off” looks into: Advertise, Do not Spam, Creating Email Lists for Marketing Campaigns, Understanding Email Marketing, Why Not Email Marketing? The Reaction to Your Email Marketing, Email Marketing Strategies and Is Your Email Marketing Spam? Click “Email Marketing Blast Off” to download (561 KB pdf) this free… Read More »
Market segmentation is an important aspect of email marketing that you cannot afford to skip over. Segmentation is simply the process of identifying specific and meaningful groups of customers that you can target with specific messages, products and / or services in a way that resonates with them. Why You Need to Segment Segmenting your… Read More »
You know content is king, but how do you maximize your content marketing efforts? Here are a few things to help you do just that: Put your focus on building a list and you’ll have a valuable asset to tap into over and over again. Numbers don’t matter as much as results. Focus on conversion… Read More »
Email Marketing info report “Email Marketing Blast Off” includes chapters on: Do not Spam, Creating Email Lists for Marketing Campaigns, Understanding Email Marketing, Why Not Email Marketing? The Reaction to Your Email Marketing, Email Marketing Strategies and Is Your Email Marketing Spam? Click “Email Marketing Blast Off” to download (517 KB pdf) this free Internet… Read More »
So you’ve put together a great autoresponder series or are starting up a broadcast newsletter…but how do you get people on your list? Promotional Goodies for Your Autoresponder – The Freebie Giving away something free in return for a subscription is nothing new, but we still do it because it still works. A freebie serves… Read More »
The dilemma: You need to keep content going into your customer’s inbox on a regular basis, but your time is limited. You can’t always be in your office at the moment you need to send information. You’re afraid your list will go cold and you won’t get them back. The solution: The Autoresponder Series An… Read More »
You probably know that email is a tremendous asset for any online business or really any business today. It’s a direct way to reach consumers and it boasts a huge ROI (return on investment). Your list is an asset that you wholly own and control, instead of being at the mercy of Facebook, Twitter or some other corporation. In short,… Read More »
No doubt that email marketing is an effective marketing tool, but the big question is, “What should I email to my list?” It doesn’t matter what niche you’re in, there is always plenty to share with your list. Never let writer’s block keep you from using something as valuable as your mailing list. Here are… Read More »
Cheap. There’s no doubt about it, sending email is inexpensive. You might pay for a 3rd party service to deliver your email and you may even hire a writer to create your emails for you, but overall, the costs involved with email are pretty small. And when you consider #2 on this list, any costs really… Read More »
Every experienced marketer knows that “the money is in the list.” Increase your email list and you increase your earnings – Often quite dramatically. That said, here are 8 tips for increasing your newsletter subscriptions. Tip #1 – Put Your Old Newsletters on Your Site as a “Teaser” If your old newsletters have great content,… Read More »
7 Benefits Using Autoresponders Email is still THE most powerful and cost-effective online marketing method for a few reasons: It’s a direct line to your subscribers and customers. Email is more commercial than other forms of online communication Having an email address means you can get in contact over and over and over again There are many… Read More »
The Four Different Types of Content Newsletters Why does Amazon send HTML newsletters, while direct response marketers use plain text salesletters? The answer: They’re using a different type of newsletter, with completely different strategies. There are a whole slew of strategies you can use with newsletters. There isn’t one cookie-cutter mold. Like many things in… Read More »
You’ve probably heard again and again about the importance of having a great newsletter. Your newsletter allows you to stay in contact with the people interested in your products. It allows you to build long-term relationships and increase your conversions many fold. That said, how do you actually manage a newsletter well? What makes people love… Read More »
Email marketing is the act of transmitting a promotional message, usually to an extended group of individuals, via email. In its most broad sense, email marketing actually refers to the use of email to send commercial messages, solicit donations or promote sales. Internet marketers use this medium to market their companies, products and services. One… Read More »