Online Marketing copywriting info ebook “Ten Ways To Write More Effective Ads” looks at: What is advertising? Focus on Them, Not You. Emphasize Benefits, Not Features. Push Their Emotional Hot Buttons. Incorporating Proof and Believability. The Unique Selling Proposition (USP). The Headline. The More You Tell, The More You Sell. Write To Be Scanned. The… Read More »
Online Marketing report “Landing Page Success Guide” looks at: Introduction to Landing Pages. The Landing Page System. What You Need Before Getting Started. Planning Your Landing Page Theme. How to Write a Landing Page that Converts. Tips on Increasing Your Landing Page Conversion Rate. Driving Traffic into Your Landing Page. Finest Examples of Landing Pages.… Read More »
Studies and statistics can lend credibility to your product or service like no other proof element. People have a deeply built-in, almost reverend, respect for conclusions which are scientifically reached by recognized experts. Here’s how to use studies and statistics to increase your credibility. ==> Brainstorm a List of All Applicable Studies Think of all… Read More »
In order to get others to listen to what you have to say, you need to be able to convey what makes you credible. To keep others from getting turned off, however, it can’t sound like you’re bragging. Top copywriters and marketers are able to weave massive amounts of credibility into their copy, without ever… Read More »
Storytelling makes sales letters and websites much more entertaining, gives you huge boosts in credibility and will in general significantly increase your sales. What are the elements of a great story? How can you use it to increase your credibility? Here are the most important skills and elements to master. ==> Start with a Lesson… Read More »
Your most loyal readers will connect with you not just through your content, but through your emotions. An emotional connection with your readers is just as important as the actual content on your website. How do you connect emotionally with your readers? ==> Share Personal Experiences and Stories Share personal stories from your life. Tell… Read More »
When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They’re afraid if they don’t get just the right (perfect) formula they won’t sell a thing. While it is true that you need to get it right, you certainly don’t have to get it… Read More »
Topic Ideas: Please note, these are simply topic ideas…not necessarily titles for your content. We didn’t include the titles as you probably want to make them as unique as possible to stand out from the crowd. 1. What copy is and what it isn’t 2. The different types of copy 3. The building blocks of… Read More »
Copywriting report “10 Ways to Write More Effective Ads” includes topics: What is advertising? Focus on Them – Not You, Emphasize Benefits – Not Features, Push Their Emotional Hot Buttons, Incorporating Proof and Believability, The Unique Selling Proposition (USP), The Headline, The More You Tell – The More You Sell, Write To Be Scanned, The… Read More »
As a business owner you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves to be writers.… Read More »
Article Marketing report “How to Write Better and Increase Your Article Marketing Success” includes topics: Speed, Readability, Conversions, Solutions for Speed Issues, Solutions for Readability and Solutions for Conversions. Click “How to Write Better and Increase Your Article Marketing Success” to download (203 KB pdf) this free Article Marketing report.