And the secret to success on social media? Being social in real life! This might come as a surprise. It goes against conventional wisdom. But it is entirely true and it will help you get ahead much quicker. Are there other ways you can build a massive audience on Twitter and Facebook? Sure, but they… Read More »
Social media marketing means building a social following by providing constant value to your audience. At the same time, it means communicating with your audience, building your network and letting people feel as though they are getting to know you or your brand. But it can also mean advertising. Social media advertising is a particular… Read More »
Theory is all good and well and we could talk about the keys to social media success until we were blue in the face. But that is very different from practice. That is very different from taking the concepts and using them to build a successful brand and then build a large, targeted audience. And… Read More »