In order to get others to listen to what you have to say, you need to be able to convey what makes you credible. To keep others from getting turned off, however, it can’t sound like you’re bragging. Top copywriters and marketers are able to weave massive amounts of credibility into their copy, without ever… Read More »
As you work to monetize your content, keep these things in mind to help you stay on the right track. Too Many Distractions – Make sure your content doesn’t distract from your goal. Keep your formatting and message focused. If your goal is to motivate an opt-in, then make sure no other calls to action or… Read More »
Storytelling makes sales letters and websites much more entertaining, gives you huge boosts in credibility and will in general significantly increase your sales. What are the elements of a great story? How can you use it to increase your credibility? Here are the most important skills and elements to master. ==> Start with a Lesson… Read More »
Your most loyal readers will connect with you not just through your content, but through your emotions. An emotional connection with your readers is just as important as the actual content on your website. How do you connect emotionally with your readers? ==> Share Personal Experiences and Stories Share personal stories from your life. Tell… Read More »
Trust is much more easily destroyed than it is built. Building trust is like building a sandcastle – it’s incredibly beautiful when it’s built, but just one mistake could wash it all away. Here are five of the most common yet deadly trust-hindering mistakes to avoid. ==> Selling Too Loudly Some sales letters give the… Read More »
Need to generate traffic, fast? In this article, we’re going to cover three techniques that work within just hours to just a few weeks. These techniques can help take even a website with no traffic and bring it back to life. ==> Six Hours: Pay Per Click Traffic Pay Per Click (PPC) traffic is the… Read More »
One of the most commonly misunderstood sources of traffic among web marketers is the Google Content Network. It’s true that working with the content network is different than working with PPC, but when used correctly the content network can deliver streams of targeted traffic to your website, almost overnight. How do you get started with… Read More »
One of the fastest ways to generate sales right now is to advertise on a forum. In particular, advertise in forum marketplaces. These are places where people come with the intent to buy. Here’s how to create effective forum ads. ==> Picking the Marketplace Where you advertise your product depends entirely on what you’re selling.… Read More »
A website generates two main types of visitors. There are the visitors that stop by and leave. They never return again. Then there are the visitors that stop by. They bookmark your site. They sign up for your opt-in list. They subscribe to your blog. These are the visitors you want. When you can motivate… Read More »
Free Email Marketing info ebook “Email Marketing Blast Off” looks into: Advertise, Do not Spam, Creating Email Lists for Marketing Campaigns, Understanding Email Marketing, Why Not Email Marketing? The Reaction to Your Email Marketing, Email Marketing Strategies and Is Your Email Marketing Spam? Click “Email Marketing Blast Off” to download (561 KB pdf) this free… Read More »
When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They’re afraid if they don’t get just the right (perfect) formula they won’t sell a thing. While it is true that you need to get it right, you certainly don’t have to get it… Read More »
Are your click-through rates low? Your CTR not only affects how much traffic you get right away, but also how much traffic you’ll get in the long run. Google AdWords, for example, bases their Quality Score more on CTR than any other factor. How can you increase your CTR? Here are five ways. ==> Increase… Read More »
One of the most overlooked sources of traffic is buying ads directly with smaller websites in your market. These ads will often be underpriced, with CPMs far lower than you could get from professional webmasters or from buying them from a network like Google AdSense. How do you find these sites to advertise on? How… Read More »
As a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. Here are some tips to help you effectively… Read More »
The most important thing in SEO isn’t getting backlinks or even your content. Before any of that can even come into the picture, you first need to choose the right keywords to target. By choosing quick-to-rank keywords, you’ll start getting traffic and profits right away, instead of having to wait months to see results. How… Read More »