Author Archives: Topper

The Issue of Old Content > Content Marking

One of the most upsetting things about seeing slow progress on your website is what happens to your content. You probably work hard on all the posts you upload to your site. Each time you add something new, that probably involves research, planning and a lot of time sitting down just writing. Sometimes you’ll feel… Read More »

Building the Buzz For Your Launch

Building anticipation for a new product is arguably the most important aspect of launching a new product. How can you get someone so excited about your new product that they’re literally waiting for the doors to open so they can whip out their credit card? These are the five phases of building anticipation in a… Read More »