Are your click-through rates low? Your CTR not only affects how much traffic you get right away, but also how much traffic you’ll get in the long run. Google AdWords, for example, bases their Quality Score more on CTR than any other factor.
How can you increase your CTR? Here are five ways.
==> Increase Your Bids by Position
Download AdWords Editor if you don’t already have it. Download all your latest stats.
Sort your keywords by ad position. Your ideal target should be somewhere between 2.5 and 5. Anything lower than 2 results in non-buying clickers, while anything 6 and above won’t get enough traffic.
Highlight any keywords that aren’t in this range and increase them all at once by clicking “Advanced Bid Changes” at the bottom.
==> Steal a Main Concept
Do you have a competitor that’s constantly outpositioning you on your ads? Try stealing their main concept.
Of course, you should never steal their whole ad. That’ll just make your ad look like a “me too.” Instead, take what’s working for them and give it your own unique twist.
==> Go Exact Match
Instead of bidding broad match or phrase match, try bidding just exact match.
This will result in significantly less traffic, but the traffic that you do get will be much more targeted.
Both your CTR and your eventual conversion rates will shoot up.
==> Go on a Headline Split Testing Spree
Headlines determine your CTR more than any other part of your ad. If you want to increase your CTR, start with your headline.
Go on a headline split testing “spree.” Come up with 4-10 you want to split test. Split test them two at a time until you find the best headline(s).
Keep in mind that if you have your keyword in your headline, the keyword will be bolded. This can often, but not always, increase conversion rates.
You should also try taking advantage of dynamic keyword insertion to see if you can increase your conversion rates. Dynamic keyword insertion allows you to sound as if you’re speaking directly to your audience, even if they typed in a completely different keyword.
==> Try Using Symbols
Symbols like $, % and = pull attention. Try using them in your headlines and/or copy.
Don’t put it into your title arbitrarily, but if you can come up with a creative way to have a symbol in your headline, that alone could really increase your CTR.
These are five different tactics you can apply immediately to see a boost to your CTR. Remember that a strong CTR isn’t something that’s necessarily achieved overnight, but through careful split testing to see what works and what doesn’t. That said, there’s still a lot you can do to boost your CTR immediately.
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