There are two kinds of articles – those you just write to convey an idea, and the article marketing article – which not only has to get a message across, but provide the right balance of advertising disguised as valuable content.
An article used for marketing purposes is more difficult to write than any other form of article. You have to walk a fine line of providing value to your reader and leaving them hungry for more information.
Some people fail miserably at article marketing because they can’t organize their thoughts – so their article winds up droning on and on, and the reader clicks out before they even get to the all-important resource box.
Some things that make an article marketing article convert into sales are:
· The writer presents a short enough article that the reader finds it necessary to continue searching for more information. Taking the lazy route, as most people will do, they simply click on the resource box.
· The author writes in a way that showcases his or her expertise. This doesn’t mean you write in a stuffy manner, but that you just show you know your stuff. You present some interesting concepts, back them up with facts, and appear confident in your writing.
· The writer breaks up the writing for the many skimmers seeking information online. Most people don’t even read an entire article. They skim first sentences of the paragraphs or peruse a list of bullet points, instead. Long paragraphs will bore or intimidate your reader.
· The writer makes good use of his or her author resource box (also known as the bio box). Instead of writing an intriguing sentence or paragraph with an irresistible offer here, many writers simply tell about themselves – ridiculous facts about how they live in the mountains with their two dogs and love starry nights. This is a big mistake with an article marketing article.
And perhaps the single most important lesson in making sure your articles convert into sales is to make sure that the page you’re directing the reader to is professional and built for high conversions. If you need to, but a domain and redirect to an affiliate site – but don’t send your readers anywhere unprofessional or else you risk losing the sale.