The popularity of Pinterest as a marketing platform especially for brands with products whose target audiences frequent the platform in search of product ideas has skyrocketed in recent years. Creating Pinterest ads is a way of increasing your products’ visibility, as well expanding your market reach and as such, Pinterest ads rank highly among viable social media ads.
To further enhance ad performance and reach, Pinterest continually releases myriad marketing tools and features. A case in point is the addition of story pins and the newly released “AR try on” feature. Similar to ad groups, when creating your Pinterest ads, your goals and selected objectives, as well as the campaign type determine the format of the ad.
With Pinterest being a highly competitive platform, it is imperative that you leverage all the necessary tips and strategies in order to rank highly.
Here are points to consider in order to optimize your Pinterest ad performance.
Image, Videos and Graphics
1 Are your images and graphics in compliance with Pinterest requirements?
2 Do your images contain text overlays with keywords?
3 Are your images, videos, and graphics accompanied by a clear CTA?
4 Are your video ads precise and compelling?
5 Are there GIF formats in your video ads to boost CTR?
6 Are you using high quality images and graphics?
7 Are you using more descriptions to add content to your ads?
8 Are your videos interesting and product-focused?
9 Is your logo included in your ads?
Bidding and Retargeting
10 Have you tailored your bidding for optimization and delivery?
11 Have you utilized the catalogue feature for retargeting?
12 Is your initial maximum CPC bid high enough?
13 Is your content aligned to seasonal moments?
Ad Strategies
14 Have you added the ‘Save’ and ‘Follow’ widgets to your website
15 Is the Pinterest tag added to your site?
16 Are your boards optimized for SEO?
17 Are you leveraging Pinterest analytics for insights on your ad performance?
18 Are you leveraging promoted pins?
19 Are your pins optimized for expanded visibility?
20 Are your pin styles consistent with your site’s look and style?
Notes:
- Leverage tools such as Pinterest’s Pin Builder Tool to create good quality images and graphics and to edit images, as well as graphics
- Using a higher initial CPC bid is advantageous in terms of click acquisition
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