With over 400 million users globally, Pinterest has the markings of a potentially effective marketing platform and as such, it is imperative for marketers to devise strategies and best practices in order to expand visibility for their brands and capture the growing audience on the platform.
Pinterest is characterized by aggressive competition from brands, companies, as well as influencers looking to establish a following, drive traffic to their websites, boost awareness and conversions in addition to boosting sales.
Pinterest marketing is similar to marketing in other competitive platforms in the sense that in order to establish ground on the platform, it is crucial to adopt effective advertising strategies and marketing best practices. This implies utilizing strategies that boost your ranking on search engines, builds traffic, and increases sales volume. Further, Pinterest is characterized by myriad advertising features which if utilized effectively can propel your brand.
This checklist addresses Pinterest best practices, strategies, and features for your brand.
Optimizing Pinterest SEO
1 Are your board and pin descriptions keyword-heavy?
2 Are keywords utilized in saved pins?
3 What keywords are your target audience searching for on Pinterest?
4 Are you leveraging Pinterest keyword suggestions?
5 Have you analyzed Pinterest analytics to identify high performing keywords in your niche?
6 Are your selected keyword options broad enough for expanded search?
Optimizing Pinterest Profile for SEO
7 Is your profile name optimized for SEO?
8 Does your profile contain a keyword-rich description and an impeccable CTA?
9 Have you included keywords in your URL?
10 Does your Pinterest profile picture contain main keywords and business name in the alt text?
Optimizing your Boards
11 Are your boards optimized for SEO?
12 Have you hidden irrelevant boards to boost engagement?
13 Are you using an updated keyword-rich name for your board?
Advertising Best Practices
14 Is your content visually attractive?
15 Are your posted contents ad-free?
16 Are your targeting and bidding strategies effective for your campaigns?
17 Are your pins optimized for SEO?
18 Are you engaging with your audience?
19 Have you added appropriate interests and keywords to your ads?
20 Have you set metrics for monitoring your campaign performance?
21 Are you using different types of ads to optimize performance?
Optimizing Pins
22 Are your pins set for special seasons or moments?
23 Are you utilizing rich pins?
24 Are your images and descriptions optimized?
25 Do you your video pins tell a story?
Notes:
- Consider adding keywords/phrases next to your name on your profile for higher ranking
- Avoid deleting boards that you deem irrelevant because you might lose followers following the deleted board (hide irrelevant boards)
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