Targeting is crucial to your Pinterest adds success to the effect that it helps in establishing where to show your ads and who to show your ads. When selecting your targeting preferences, it is important to identify the most effective targeting tactics with the potential to optimize the performance of your ad campaigns.
Targeting the right people will not only boost your sales but further expands your reach. The most popular and strategic targeting approaches on Pinterest include keyword targeting, audience, interest targeting, language, location, device targeting and the automated Pinterest dynamic creative feature.
On the other hand, bidding strategies refer to the payment strategies for actions that you deem necessary and effective on your ads.
This checklist is a guide on the appropriate targeting and bidding strategies for your Pinterest ads.
Part 1 – Keyword Targeting
1 Target visitors searching for specific keywords (related to your products/services)
2 Use the broad match feature to match your keywords to similar searches for expanded reach
3 Leverage exact match/phrase match to target specific and exact keyword searches
4 Use the negative keyword feature to select keywords that your ads should not appear for
Part 2 – Audience Targeting
5 Target visitors who come to your site
6 Upload existing customers from your email list
7 Target actalike audience with similar traits as your audience
8 Target audiences that have had prior engagement with your content
Part 3 – Interest Targeting
9 Include topics related to your ad to reach audience searching for similar topic
10 Target audiences based on the type of pins they are saving
11 Select all the relevant interests and topics to your ad to expand reach
Part 4 – Demographic Targeting
12 Set gender parameters to your ad campaign to target a specific gender
13 Include age parameters to target audiences in a specific age group
14 Set up device targeting to refine your audience
15 Include location targeting
Part 5 – Other Targeting Options
16 Consider expanded targeting
17 Leverage placement targeting
18 Consider targeting based on language for more refined audiences
Part 6 – Bidding Strategies
19 Determine whether to utilize automatic or custom bidding
20 Evaluate the maximum and minimum floors of the selected bidding strategy
21 Consider utilizing the destination view bidding strategy
22 Evaluate the ATC versus checkout conversion when selecting your bidding strategy
Notes:
- Leverage Pinterest new creative dynamic feature to automate the ad creation and targeting process
- Leverage the automated bidding option on Pinterest’s Bulk Editor and Ads Manager to automate your bidding
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