A call to action button persuades your audience to take a particular action on your ads or content. An effective and compelling call to action is instrumental in lead generation. Further, when optimized, your CTA helps in targeting ideal audience for your content thus boosting traffic and by extension boosting sales.
When setting up your CTA, always ensure that the wordings therein are action-oriented and have the ability to persuade your audiences to take an appropriate action depending on the ad and the goals and objectives of the campaign/ad. When optimized, effective CTAs have a higher conversion rate. CTA strategies boil down to how clear, concise, and compelling a CTA is and this ultimately affects your ad performance. When setting up a CTA for your Pinterest ads, consider the design and texts therein for optimization purposes.
Use this checklist as a guide for everything CTA-related.
Part 1 – CTA Design
1 Is the CTA value-oriented?
2 Does it align with your site’s landing page?
3 Does it offer a clear value proposition?
4 Does it incorporate a contrasting design?
5 Is there an alt text?
6 Is the CTA optimized for all screen sizes?
7 Is the CTA clickable?
Part 2 – Setting up the CTA
8 Does the CTA create a sense of urgency?
9 Is the CTA precise and clear?
10 Is the CTA compelling enough?
11 Are the CTAs personalized for different ads, objectives, and campaigns?
12 Does the CTA offer a solution to an identified problem?
13 Is the whitespace utilized to make the CTA distinguished?
Part 3 – Testing the CTA
14 Have you tested the page designs?
15 Have you AB tested several CTAs to determine the most compelling?
16 Are your CTA links working?
17 Is the CTA placement for the ads strategic?
18 Have you considered AB testing the colors of your CTA?
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System