Pinterest has more than 400 million active users and this makes it a strategically ideal platform for marketing brands. Pinterest ads are much more effective compared to other social media ads in the sense that Pinterest ads target users searching for that particular product and as such, they do not need much persuasion to purchase since they are already in a purchasing mood.
Pinterest ads, also referred to as promoted pins are characterized by myriad perks including boosting brand awareness and visibility, enhancing market reach by building traffic and high conversion rates among other perks. Incorporating Pinterest marketing into your social media marketing strategies is an effective approach towards maximizing the growth of your brand.
Further, because Pinterest is an alternative search engine, brands that are able to effectively utilize the platform gain more traffic, ranking, awareness, as well as increased sales. Pinterest offers tools and features that help analyze and measure the performance of your ads thus guiding you in distinguishing working strategies from the redundant ones.
Consider the following when creating Pinterest ads and measuring performance.
Part 1 – Creating Pinterest Ads
1 Identify your target audience
2 Determine your goals
3 Select objectives for your goal
4 Determine appropriate ad format for your selected goal and objective
5 Create a pin
6 Leverage Pinterest analytics to determine effective pins for your brand
7 Opt for content based pins
8 Test different strategies for your pin
9 Make your ads interactive
10 Select audience targeting approaches
11 Include interests and keywords
12 Set up a budget for your ad
13 Select ad placement
14 Schedule time and frequency for posting ads
Part 2 – Tracking/Measuring Ad Performance
15 Measure the total number of clicks and impressions on your ad
16 Evaluate the average eCPM (earned and non-earned cost-per impression)
17 Analyze the engagement and click-through rates
18 Analyze the eCPC (effective cost-per click)
19 Evaluate the engaged audience versus the total number of audience to determine reach
20 Check out the outbound versus pin clicks
21 Analyze the number of saves and new followers
Notes:
- Use the Pinterest analytics on the Ads Manager dashboard to measure ads performance
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System