Pinterest SEO encompasses the application of various practices, approaches and strategies to optimize your Pinterest profile in order to generate increased traffic to your website from Pinterest. Pinterest is characteristically a visual engine and as such, SEO is crucial in driving reach, traffic and sales. Additionally, the high domain authority associated with Pinterest has a positive influence on traffic flow.
SEO optimization for Pinterest is mostly about convincing your ideal audiences to share, comment, like, follow your account and most importantly purchase your products and services. However, Pinterest SEO differs from other search engines such as Google to the effect that with Pinterest being a highly visual platform, SEO entails additional proper formatting of images, videos, and graphics, as well as leveraging Pinterest features such as the save and follow widgets.
This checklist provides insights and tips for Pinterest SEO.
1 Prepare your site for one-tap pins
2 Use different types of Pinterest ads for optimal performance
3 Determine what your target audiences are searching on Pinterest
4 Optimize your Pinterest profile for SEO
5 Check that your pins are keyword heavy
6 Ensure your board name, title, and description are keyword heavy
7 Broaden your keywords to expand reach
8 Engage with your audience
9 Ensure your pins have optimal ratios
10 Prioritize video pins
11 Use rich pins
12 Populate your boards with high quality pins
13 Follow other Pinterest accounts to enhance visibility
14 Use guided search to identify trends in your niche
15 Use the Pinterest tag on your website to track conversions
16 Leverage Pinterest analytical tools to gain actionable insights
17 Optimize your pins for different devices
18 Create a perfect bio for your profile
19 Check that your images are properly formatted
20 Create short and captivating video ads
21 Optimize authenticity and relevance in your Pinterest content
22 Check that your boards are discoverable
23 Claim your website on Pinterest for verification
24 Optimize your images and graphics for visibility
Notes:
- You can verify your website on Pinterest by either claiming the website or by getting verified as a merchant
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