Pinterest is to a bigger extent a visual platform and as such, it goes without saying that your images and graphics need to be of the highest quality for optimal performance and results of your ads. For your content to stand out on Pinterest, your images and graphics must be highly attractive and eye catching to capture the attention of your ideal audience.
Image optimization on Pinterest goes a long way towards boosting the visibility and discoverability of your content. Factors such as the design and format, as well as the sharability and readability of the texts therein affect ranking on search engines. Also, the higher the quality and color of the images, the higher the ability to attract and captivate the attention of your target audience. Markedly, higher quality images are known to boost CTR on Pinterest, as well as in other search engines such as Google.
This checklist is a how-to guide for everything to do with Pinterest image optimization.
Part 1 – Image, Graphics, and Video Specs
1 Use vertical images
2 Check that your images and graphics are the right ratio and size
3 Ensure your images are either in the JPEG or PNG format
4 Ensure your images are in compliance with Pinterest requirements
5 Check that the title and description copies’ character counts comply with Pinterest regulations
6 Ensure your video follows the ideal file size and aspect ratio
7 Check that video lengths are up to the accepted duration
8 Optimize text and background color contrast
9 Minimize texts on your images
General Image and Graphics Optimization Tips
10 Select unique and captivating photos, graphics, and images
11 Check that your images align with the content in your site
12 Use alt texts that utilize keywords
13 Use colors that are vibrant and popular among your ideal audience
14 Add backgrounds to your images
15 Ensure the image text is readable across devices especially on mobile devices
16 Consider customizing descriptions for pinned images
17 Accompany your images with actionable text overlays
18 Tell a story with your videos
19 Check that your image links are in alignment with your content
20 Publish images, graphics and videos regularly for consistency
21 Add your brand logo to your images, graphics or videos
Notes:
- You can access unique and good-quality photos on sites such as Pixabay and Death to the Stock Photos
- Mobile devices contribute about 80% of Pinterest traffic and as such, it is important to optimize your images for mobile devices
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System