Just like you would in other marketing platforms, start out by creating your campaign on Pinterest. A Pinterest ad campaign is categorized into three levels namely; the campaign, the ad group and the ad, with the campaign being the highest in the hierarchy.
The first step in creating your Pinterest campaign is developing a campaign strategy that entails selecting your objectives in order to determine the appropriate formats to use in your ads. Further, it is important to select an objective that is highly palatable to your goals in terms of reflecting the goals of your campaign, as well as the likelihood of achieving set goals.
Pinterest provides you with several campaign objectives to choose from, which include brand awareness, video views, conversions, traffic/consideration, App installs, as well as catalogue sales campaigns. The selected objective influences ad targeting and as such, it is crucial that the selected objective is at par with the campaign’s set goals.
Here is a guide for setting up your Pinterest campaign.
Part 1 – Selecting the Campaign objective
1 What is your campaign objective?
2 Have you defined your target audience for your campaigns?
3 Have you selected your ad group detail?
4 Does your selected objective reflect the goals of the campaign?
5 What are your competitors doing (how are their campaigns run)?
6 Does the campaign contain interests that match the target audience?
Part 2 – Setting your Campaign Budget
7 What is your planned budget for the campaign?
8 How long is the campaign running?
9 Have you set a maximum bid?
10 Does your budget reflect your marketing goals?
Part 3 – Search Engine Optimization
11 Is your campaign description keyword heavy?
12 Have you included queries that are relevant to your topic in your campaign?
13 Are your campaign boards optimized for SEO?
14 Have you established a schedule for the campaign?
15 What are the optimization rules for your campaign?
Part 4 – Monitoring Campaign Performance
16 What is the earned cost-per-impression?
17 Is there a report on the campaign’s total clicks?
18 Are there customized reports that are unique to the campaign?
19 Are there checkout records (including cart abandonment)?
20 Are there reports showing visitor signups, number of searches or page categories?
21 Are there reports on the number of views?
Notes:
> Leverage the Pinterest Ads manager for analytics and metrics that measure the performance of your campaigns
> Use the Pinterest analytics to draw insights regarding your campaign’s performance
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System