Growing an engaged community is a sure strategy towards building your brand. It is essential to create working relationships and rapports with your ideal audience on Pinterest in order to garner growing exposure for your business/brand. While strategies such as pin and board optimization, keyword searches, and audience targeting are instrumental in building leads, traffic, and subsequently boosting sales, they are not effective when it comes to establishing relationships and creating a fully engaged Pinterest community for your content.
Continued interactions and engagement with your target audience is the most effective approach towards growing an engaged community in order to create the much sought after buzz for products and services on Pinterest. Creative strategies such as holding competitions/contests are also instrumental in expanding audience engagement.
This checklist is a guide for tips and strategies for growing an engaged audience on Pinterest.
Part 1 – Creating Contests
1 Create a contest
2 Create a buzz around the contest
3 Offer attractive prizes for the contest such as discounts, offers, gifts
4 Ask people to follow you as an entry requirement for the contest
5 Ask people to pin certain items or share your content
6 Consider requesting people to re-pin or save your pins as an entry strategy
Part 2 – Be an Active Pinterest User
7 Be active on other people’s Pinterest accounts through comments
8 Actively save and re-pin other users’ pins
9 Actively interact with more people on Pinterest for increased exposure
10 Engage with audiences on your comments section
Part 3 – Interactive Boards
11 Create and join group boards for more exposure
12 Invite people to pin items on the group boards
13 Check that your pins and boards are audience-centric
Part 4 – Market Testing
14 Ask for your audience’s opinion on your brand
15 Market test new products/services on your Pinterest boards
16 Ask your followers to re-pin, save, or like your photos or graphics of your products
Part 5 – Customer Oriented Boards
17 Ensure that your boards are customer-centric
18 Create boards that link to your customers’ sites or profiles
19 Share photos of your customers utilizing your brand
Part 6 –Schedules and Trends
20 Post fresh content regularly
21 Base your posts on current trends
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System