Pinterest has a high domain authority and this significantly contributes to the platform’s ability to drive higher traffic. In order to take advantage of Pinterest’s growing traffic, your focus should be to create pins that appeal to your target audience including your followers and non-followers. Unlike other social media marketing platforms, Pinterest marketing does not necessarily require a large following.
Rather, emphasis should be directed towards the creation of relevant and valuable content that is appealing to your target audience. Higher levels of audience engagement with your ads boosts your visibility and ranking, thus driving more traffic. As such, it is important to identify strategies that can boost engagement.
This checklist highlights factors to address in order to boost referrals and traffic to your Pinterest account.
1 Are your visuals attractive and of high quality?
2 Are your visuals optimized for visibility and SEO?
3 Have you included relevant keywords in your profile name?
4 Are your pins optimized for visibility?
5 How effective are your audience targeting and retargeting approaches?
6 How effective are your audience targeting and retargeting approaches?
7 Are you leveraging group boards for higher traffic?
8 Do your alt tags contain relevant keywords?
9 Have you identified ideal peak hours for your Pinterest ads?
10 Are your image links working?
11 Have you included high resolution images in your pins?
12 Are you engaging with your audience in the comments section?
13 Are your ads showing in audience feeds and search results?
14 Is there a clear and compelling CTA?
15 Are you optimizing Pinterest’s category and audience insights?
16 Have established appropriate and strategic parameters to refine your target audience?
17 Have you created a captivating landing page for your ads?
18 Have you included appropriate hashtags?
19 Is your website verified on Pinterest?
20 Are you uploading pins from your website as opposed to your PC?
21 Are you leveraging Pinterest analytics for insights?
22 Are your boards categorized appropriately?
23 Is your profile optimized for location targeting?
Notes:
> Leverage tools such as Social Champ to schedule Pins and board posting
> Utilize Pinterest analytics to evaluate your marketing strategy
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System