One of the advantages of Pinterest pins is that they can be re-pinned severally to continue driving traffic to your site long after the pin is initiated in that they continue appearing on people’s feeds and search results. As such, it is essential to ensure that the pins are optimized to cement their impact even after the completion of a campaign.
One of the goals of any marketer is to optimize pins for higher ranking on Pinterest’s search results and on users’ feeds. To this end, pins that have been optimized for SEO, as well as optimized for enhancing user experience have the potential to rank highly on Pinterest. In addition to ascertaining consistency between the pin and the content in your website in terms of style and keyword usage, it is important to ensure that your pin is optimized for traffic.
Here are points to consider when optimizing your pins for performance and SEO.
1 Check that your pins are saved to your profile
2 Ensure that pins are not saved on secret boards
3 Avoid using third-party videos in your pins
4 Ensure that your pins have destination URLs
5 Use your pin to expand audience targeting
6 Consider including hashtags on your pins
7 Determine the type of rich pin that is suitable for your brand
8 Check that your pin description is keyword-heavy
9 Check that your pin and page are consistent based on style
10 AB test different pin styles and formats to determine the most appropriate for your campaigns
11 Ensure your pin’s description has a keyword-centered title
12 Check that the title focuses on the contents of the pin
13 Avoid using click-bait words in your pin descriptions
14 Use scannable QR codes of your profile to optimize your reach
15 Consider creating a pinning schedule for consistency
16 Ensure your pins are saved on boards with relevant names and topics
17 Use similar keywords in your pins to the board to create more context on the pins saved
18 Check that the text on your pin is optimized for SEO
19 Use keywords to describe objects in a pin’s image
20 Check your keyword relatedness to influence higher ranking
21 Optimize your pin’s engagement and popularity to boost SEO
22 Ascertain that there is cohesion between the pin and the linked content therein
23 Check that your pin is optimized for Pinterest’s Optical Character Recognition
Notes: Leverage Pinterest’s audience insight feature to determine how your audiences are engaging with your pins
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PinAff – Skyrocket Pinterest Traffic + Affiliate System