Tracking user or target audience activities and engagement with your content is an effective strategy in that it helps in creating targeted campaigns, understanding your target audience’s preferences, as well as in ad retargeting.
The Pinterest tag, is a piece of code that allows Pinterest to track targeted users, as well as visitors’ activities and actions to your site after viewing an ad on Pinterest. A Pinterest tag therefore is a code that marketers add to websites to allow Pinterest to monitor and track users and visitors’ engagements and activities on their websites.
The tag comprises of a base (the foundation code) and an events code. Pinterest ads are instrumental in terms of tracking and optimizing your campaign performances and conversions. Further, adding a Pinterest tag to your website marks you as a verified merchant. With Pinterest tags, you are able to gain actionable insights that are crucial to your campaigns.
This checklist is a how-to guide for installing Pinterest tags on your website.
Step 1 – Installing the Tag
1 Navigate to the ads manager on your Pinterest business account
2 Place your base code on your website’s HTML header
3 Check that the optional enhanced match is enabled
4 Check that the Pinterest tag is verified to ascertain its functionality
5 The test events page and the Ads Manager conversions landing page are also effective in verifying the Pinterest tag
6 Check that the base code is added to every page of your website
7 View conversion reporting
Step 2 – Selecting Graph Filters
Edit your graph filters to include the following:
8 A date range of the data you want to view
9 Include the campaign statuses that you want to view
10 Select a conversion window, data and source
11 Check that you can view conversions on your graph
Step 3 – Pinterest Tag Conversions
Ensure that your tag provides reports that include the following:
12 Check that there are ‘Add to cart’ checkout records
13 Records of leads and visitor interests in your products and services
14 Ensure there are page visit records
15 Check that your Pinterest tag records the visitor signups to your products and services
16 Check that there are records based on searches on your website
17 Ensure there are records of video views of your ads
18 Check that the tag provides customized records that are unique to your campaigns or activities
19 Evaluate the records based on views of your category pages
20 Check that there are records of completed transactions
Notes:
Use tools such as the Pinterest tag helper chrome extension to verify Pinterest tag
It is possible to view more than one campaign status
Always update your base code for metadata enrichment
Consider customizing your tag’s base code for optimized performance
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
Laptop Lifestyle Academy – Working Remotely