Selecting your audience on Pinterest is the first step in Pinterest marketing. Audience selection is crucial to your marketing in the sense that knowing your audiences and where to find them greatly impacts the performance of your ads. Audience targeting on Pinterest is broad and ranges from site visitors, actalike audiences, customer lists, as well as engaging audiences/customers.
Actalike audiences are audiences exhibiting similar behavioral traits to your existing audience/customers. Determining and selecting your audience influences your content and ads choices to the effect that it helps you understand your audiences’ intentions and the type of ideas they look for on Pinterest.
When selecting your target audience, it is strategic to go with the audiences with the highest likelihood of engaging with and subsequently purchasing your products and services.
This checklist is a guide into the factors to consider when selecting your target audience.
Part 1– Based on your Customer list
1 Consider uploading your existing customer list to Pinterest
2 Create audiences based on your existing customer list to expand and update the audience list
Part 2 – Based on Engagement
3 Select your audience based on their engagement actions (such as clicks, saves, views)
4 Base your selection on the source of engagement action (whether from ads, campaigns or pins)
5 Base your selection on existing engagement audience
Part 3 – Creating an Actalike Audience
6 Create a new actalike audience with similar traits as your existing audience
7 Search for existing actalike audience on Pinterest with similar behavior to your audience
Part 4 – Audience Selection based on Site Visits
8 Select audiences based on visits to your site
9 Base your selection on visitors’ activities on your pages
10 Select audiences based on the cart
Part 5 – Based on Demographics
11 Base your audience selection on age
12 Determine which gender appeals more to your products and services
13 Use location as a parameter for your audience selection
14 Determine the income level of your preferred audience
15 Use segment personas to send computed traits of your ideal audience for better retargeting
Part 6 – Based on Preference and Activities Online
16 Identify your preferred audience online activities
17 Identify their schedules in terms of social media engagement
18 Select your Pinterest audience based on the keywords they are searching for online
19 Use Pinterest expanded feature to extend the reach of your audience selection
NOTES: When uploading customer lists, use appropriate formats based on Pinterest requirements (e.g. Email files and MAID files). Identify the age group of people that are more likely to engage with your ads.
Related Information Products –
IM Checklist – Online Marketing Checklists With PLR
PLR-MRR.com – Private Label Rights & Master Resell Rights Products