Pinterest is a social media entity that allows users, brands and businesses to advertise products and services on the platform. Pinterest ads target users based on their past activities, interests, and actions. Pinterest ads, also referred to as promoted pins, appear on users’ feeds and impact businesses in ways such as increasing a brand’s awareness, enhancing brand perception, as well as increasing a brand’s favorability among users.
Essentially, Pinterest ads increase visibility and boost reach and are potentially more impactful compared to other social media advertising platforms in the sense that Pinterest combines the power of search engine and social media to create ads that are curated and understand trends and market preferences.
The first step in creating a Pinterest ad is setting up business account on Pinterest in order to access distinctive features that will boost your marketing.
This checklist is a how-to guide for creating a new business account or convert your personal account to a business account on Pinterest
Creating a New Business Account
1 Locate the business login page on Pinterest
2 Fill in your active email address
3 Include your age and password
4 Select the create account button
5 Add a profile picture to your profile
6 Include your business name and website on your profile
7 Complete your profile by adding your language and country
8 Select your business type
Step 2 – Converting your Personal Account to a Business Account
9 Open settings on your personal account
10 Navigate to account settings and select the create account option
11 Click on the ‘get started’ button
12 Select switch accounts
Step 3 – Linking your Personal Account to a Business Account
13 Open settings and go to account settings on your personal account
14 Select the create account button and get started
15 Select the ‘create a linked account’ option
16 Add a profile picture to your linked account
17 Complete the profile by adding language and country
Step 4 – Optimizing your Business Account
18 Include keywords on your Pinterest ‘business name’
19 Make the ‘about you’ section keyword heavy to optimize for SEO
20 Include keywords in your profile’s URL to boost ranking
21 Add an impeccable CTA on your Pinterest profile description
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