Introduction
With the rise of viral social sites like YouTube and Tik Tok, online content has changed dramatically over the years. But no matter how much content like videos become popular, written content will never be replaced. Be it for search engine optimization purposes or audience interactions, written content is still way above every other content type. To drive the point home, Google holds written content to high regards. They rank text above everything else and as such any website that dreams of appearing on the first page of Google’s search engine results page has to have great written content.
Now the reason why many website owners prefer other types of content besides written content is that others types of content are generally easier to curate. Writing takes time and with the recent Google algorithm changes, there is more effort required to develop content that meets Google’s guidelines. Despite these challenges and evident delays related to content writing, text is necessary if you want your website to work and compete with the best in your category.
How then can you fast-track the process of content creation to ensure that your website is up to standards?
That is exactly what we will discuss today and you will be surprised at the many available solutions that you can apply. The first instinct for many is to hire a freelance writer. While this works excellently, it can be costly especially if you are interested in high-quality content. So what then are other solutions for fast content creation? Hang on, we will get to that in just a minute. First, let us quickly go through some important facts on quality content. Most of them you already know but it doesn’t hurt to hear them again.
Compulsory qualities of written content
• Easy to read text
Forget the big words, long sentences, and one-page paragraphs. Written content should be super easy to read. Well written text will read naturally without tiring the reader. Short sentences and paragraphs are advised along with simple words.
• ZERO Plagiarism
Search engine ranking algorithms frown upon plagiarized content. SO coping with someone else’s website and pasting on your own should never be done. It can even get your website blacklisted. Quality content has originality as its core DNA.
• Grammar
Bad grammar and spellings will put off a good chunk of your audience. Invest in a grammar correction tool or have an editor go through your content before posting.
• Content length
Gone are the days of short articles. 150 words do not cut it anymore. In fact, it scores negatively on Google’s search engine ranking algorithm. Good content is lengthy, that is around 500 words going up. However, pay attention to word staffing. Adding a bunch of useless words just to increase content length can hurt your reputation.
• Use of keywords
Sparing use of keywords is advised. You do not need to overuse your keywords within an article. The general rule is that your primary keyword should appear at most 3 times for every 500 words. You can add other secondary keywords to complement the primary keyword but these should also be used sparingly.
• Engaging
Website content should be interesting and engaging. Your goal should be to make the reader come back to your site over and over again. The ultimate home run is posting content that provokes social media sharing. No one will share your page if it has boring and unengaging information.
• Must avoid
By far, the habit to avoid at all costs when it comes to content creation is spinning other people’s content and passing it as your own. This can easily get you blacklisted by Google and not to mention the questionable ethics behind it.
Now that we have quickly covered the qualities of good content, let’s move on to genius ways of fast content creation.
Blog and article reposts
Reposting content written by other bloggers is an excellent method of creating content for your own blog or website. Attention though, reposting does not in any way mean copying and pasting to your site. No. Instead, it means you are using the re-post function or plugin that acknowledges that the content is reposted from another source, preferably the original source. Think of it like the post sharing function on Facebook, Twitter, and other social media platforms.
When reposting a blog or article on your content, you can:
• Repost the entire post with the original source link included
• Quote a post and include your own short commentary
The advantages of reposting content to your site are many. The biggest being that you save a lot of time. You can also gain some backlinking marks if your original sources are from authority websites or bloggers.
Principles of Reposting articles or blogs
While reposting content is an easy task, it comes with a set of principles that must be followed in order to ensure that your website maintains its quality. Some of the important principles to adhere to are as follows:
Content sources research
The biggest challenge that you have when it comes to reposting content as a method of content creation is researching and picking your sources. This can be a long task at first but once you have chosen and made a list of your sources it becomes super easy. You want to have a good list of reputable sites that you will regularly re-post from. These sites should be constantly updated with original high-quality content.
Authority sites
It is usually better to repost articles and content by authority figures. In your niche, make a list of the leading sites and personnel, try to repost content from these sources rather than just reposting from any Jack and Jill.
Add your comment
When reposting, it is best if you can add one or two lines of your own comments regarding the reposted content. This is not compulsory but it adds a little personal touch to the re-post and it differentiates it and sets it apart from automated reposts that are shunned upon by Google.
Making use of roundups
Depending on your niche and the type of blog that you run, making use of roundups can be an excellent way of curating high-quality content quickly and on the go. Here is a little secret that could help you: the public in general love roundups. Be it Tv news or entertainment blogs, a good roundup comes highly appreciated by the public.
You too can make use of that concept. You can put together a number of roundups about your niche and post on your blog. By doing this, you are boosting your blog in many ways, namely:
• You are giving your audience something to look forward to.
• Developing loyalty and a rapport with your audience, they will start seeing your blog as the go-to blog to get a quick roundup of what’s been happening in a particular niche.
• Constantly updating your blog with useful high-quality content. That in itself can boost your SEO rankings by a good margin.
• You are saving a ton load of time.
When doing roundups, you should always make sure to cover all angles of your niche, the content should be both informative and entertaining. Your ultimate goal is to get the audience hooked without having to create all the content yourself.
This method is both easy and effective and has proven to work. It’s always a great idea to check and see how others are doing it of course before going ahead and applying the concept to your blog.
Getting others to create content for you
This is not what it sounds like. Well, may it sort of is but not quite. You instead of spending money on a freelance content creator, you can be creative and get other people to create content for you for free. There are various ways to achieve this, most of which depend on your reputation. Here are some of the genius ones:
Use of interviews
When it comes to content writing, interviews are marvelous in the sense that you do not have to do much yourself. Your role is to find an interviewee and get them to agree to the interview. You then go ahead and develop some interview questions, email these to the person you are interviewing. He or she will basically write the rest of the content for you by responding to the questions and emailing them back to you. Genius right?!
Use of guest posts
You may have seen some blogs or websites that feature guest posts. Depending on your niche and your reputation, you can offer the same. Basically, guests will be curating content for you and posting it on your site. All you have to do is to carefully select your guests and go through their posts. Usually, you will have to link back to their website or blogs in return but that is also an advantage to you as it boosts your search engine rankings. The other advantage of this method is that you are bound to get some free marketing, as well as your guest, will promote their post thereby bringing his or her followers over to your site.
The final word
Fast content creation is not as difficult as you may think. Take some time to review some of the methods we discussed. Try to apply them to your model. If you can modify and add some creative touch to the methods even better. One thing for sure: you do not have to spend hours trying to write content for your site. There are much easier and faster ways of doing it.
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